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E-reputation: manage and protect your image
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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Your online reputation is often the first impression your business makes — and sometimes, the only one. Whether through Google search results, online reviews, social media mentions or blog posts, what people find online about your brand directly impacts their decisions.

In this section, we explore how to actively manage and enhance your e-reputation. From monitoring brand mentions and handling negative reviews to improving your Google presence and building trust through content, you’ll find practical, expert-driven insights.

Online reputation management isn’t about hiding or deleting information — it’s about building a consistent, positive presence that reflects your values and expertise. It’s also about anticipating crises, responding with professionalism, and leveraging feedback to grow stronger.

Whether you’re an entrepreneur, a local business, a company executive, or managing a network of locations, this content is made for you. Each article offers operational advice, real-life examples, and digital best practices to help you take control of your image.

Protecting your e-reputation is not just about avoiding problems — it’s about standing out for the right reasons.

Welcome to the space where reputation becomes a business asset.

Webinar collecting opinions CCI belfort and Laboutic.fr

By |09/12/2024|Business, E-reputation, Google My Business|

On Monday September 2, to get the new school year off to a good start, I had the chance to take part in a webinar for the CCI du Territoire de Belfort and their entrepreneur support module. The ereputation webinar was on my favorite subject: collecting opinions!

Legal essentials for a merchant’s website

By |09/07/2023|Business, E-reputation, Google My Business, Non classifié(e), Retailer / Merchant|

The digital trend in consumer behavior is driving an explosion of small businesses online. If you're a merchant looking to enter the digital world, it's essential to be aware of certain legal obligations. Here's a comprehensive guide to navigating this world with confidence.

Infographic: the important fields to be updated and optimised in Google My Business

By |09/01/2023|E-reputation, Google My Business|

To help you get started on your e-reputation, I have decided to provide some essential information. I will start with Google My Business (TripAdvisor and others will follow in a few weeks' time). Here you will find an infographic showing you all the fields you need to master to increase your visibility! And for each one, a little advice on how to implement it.

DMA Act: big changes for Google (SERP and My Business) and businesses in 2024

By |08/25/2023|Business, E-reputation, Non classifié(e)|

In light of the European Union's recent decision, Google My Business could undergo major transformations by March 2024. What are the consequences for businesses that rely on this tool? Let's take a look at the possible implications.

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