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E-reputation: manage and protect your image
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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Your online reputation is often the first impression your business makes — and sometimes, the only one. Whether through Google search results, online reviews, social media mentions or blog posts, what people find online about your brand directly impacts their decisions.

In this section, we explore how to actively manage and enhance your e-reputation. From monitoring brand mentions and handling negative reviews to improving your Google presence and building trust through content, you’ll find practical, expert-driven insights.

Online reputation management isn’t about hiding or deleting information — it’s about building a consistent, positive presence that reflects your values and expertise. It’s also about anticipating crises, responding with professionalism, and leveraging feedback to grow stronger.

Whether you’re an entrepreneur, a local business, a company executive, or managing a network of locations, this content is made for you. Each article offers operational advice, real-life examples, and digital best practices to help you take control of your image.

Protecting your e-reputation is not just about avoiding problems — it’s about standing out for the right reasons.

Welcome to the space where reputation becomes a business asset.

How can you improve your ranking on Tripadvisor?

By |03/19/2025|E-reputation, Retailer / Merchant, Tripadvisor|

Improving your ranking on Tripadvisor is crucial to increasing the visibility of your establishment and attracting more customers. By understanding the fundamentals of Tripadvisor's algorithm, you can optimize your online presence effectively. The quality, quantity, frequency and consistency of reviews are key factors in improving your popularity index.

How and what to connect between your website and your Google My Business listing?

By |03/13/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert|

Optimize your local SEO by connecting your site to Google My Business! Track clicks, microdata, customer reviews, automation... Discover how to boost your visibility and attract more customers. 🚀

The pitfalls of Solocal and Yellow Pages for retailers

By |02/24/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Many retailers are looking to improve their local visibility online. To meet this demand, Solocal (formerly Pages Jaunes) offers SEO and digital advertising solutions. While the offer may seem tempting on paper, many professionals find themselves trapped by restrictive contracts and ineffective services. Here's a detailed analysis of the problems encountered.

Google bug: customer reviews have been disappearing for days – what can you do?

By |02/10/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

For several days now, a bug has been affecting Google Business Profile listings, causing customer reviews to suddenly disappear. Many businesses are left with missing reviews, which can impact their online visibility and credibility. If you're affected, here's a guide to understanding the situation and trying to recover your reviews.

The hidden costs of a bad online reputation: an underestimated danger for businesses

By |02/05/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

The hidden costs associated with a bad reputation can be far more devastating than anticipated, affecting key aspects of the business. Here are five hidden costs that most managers don't discover until it's too late.

Local SEO Expert Interview #2: Sébastien Schuller, CEO of Karedess

By |10/18/2024|Business, E-reputation, Google My Business|

There are people like that, where everything just happens, and trust is built up step by step... And that's the case with Sébastien Schuller, CEO of the Karedess agency. It's not competition. No! it's an enlarged offer... ;-) Come on, Sébastien, let's start the interview!

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