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E-reputation: manage and protect your image
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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Your online reputation is often the first impression your business makes — and sometimes, the only one. Whether through Google search results, online reviews, social media mentions or blog posts, what people find online about your brand directly impacts their decisions.

In this section, we explore how to actively manage and enhance your e-reputation. From monitoring brand mentions and handling negative reviews to improving your Google presence and building trust through content, you’ll find practical, expert-driven insights.

Online reputation management isn’t about hiding or deleting information — it’s about building a consistent, positive presence that reflects your values and expertise. It’s also about anticipating crises, responding with professionalism, and leveraging feedback to grow stronger.

Whether you’re an entrepreneur, a local business, a company executive, or managing a network of locations, this content is made for you. Each article offers operational advice, real-life examples, and digital best practices to help you take control of your image.

Protecting your e-reputation is not just about avoiding problems — it’s about standing out for the right reasons.

Welcome to the space where reputation becomes a business asset.

E-reputation: turning a negative review to your advantage

By |06/23/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

I tell all my sessions: a negative review is an opportunity, and here's a great example! An unpleasant review is leverage to show that the listing and its rating are real, and your professionalism to solve problems. The Lille restaurant Les Tontons Afro recently demonstrated this.

Export and use your Google reviews to boost your SEO and create pages that meet your customers’ expectations

By |06/03/2025|Business, E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Today, Google reviews are an essential lever for developing local business visibility and building online trust. Yet most companies are content to collect them without fully exploiting their potential. Here's a concrete method for transforming your Google reviews into ultra-relevant web pages thanks to artificial intelligence, and thus meeting the expectations of your future customers.

Defamation or slander: what’s the difference and why does it count for negative Google reviews?

By |05/22/2025|Business, E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Online reviews have a profound influence on the reputation and sales of retailers and professionals, so it's vital for an entrepreneur or retailer to understand the legal concepts of defamation and slander. These two criminal law offenses have different implications, particularly in terms of how a company can react to a negative review published on platforms such as Google.

How to appear in Google Maps: a practical guide for businesses?

By |05/13/2025|E-reputation, Google My Business, Retailer / Merchant|

Appearing on Google Maps has become essential for any business wishing to strengthen its local presence and attract more customers. This practical step-by-step guide will help you create your Google My Business listing, optimize your profile and improve your online visibility. Whether you're an independent professional or a small business, discover how to maximize your local impact with clear, accessible advice.

How do you effectively create a location on Instagram?

By |05/10/2025|E-reputation, Facebook, Retailer / Merchant, SEO Expert|

Creating a location on Instagram is a great way to increase the visibility of your posts and your business. Whether it's for a special event, branding or simply to add a touch of creativity to your posts, knowing how to effectively create and use a custom location can make a big difference to your social media strategy.

E-reputation Expert Interview #4: Gwenola de Crémiers, Photographer at artshooting.fr

By |04/17/2025|Business, E-reputation|

Working on your image is all about having that reflex and adding that little something extra that makes all the difference to the seriousness of your entrepreneurial life and your day-to-day communication actions. That's what today's corporate shoot with Gwenola is all about.

The double effect of a Google listing suspension: when your customers receive an error message

By |04/04/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

The suspension of a Google Business Profile (formerly Google My Business) not only impacts a business's visibility on Google. It also triggers a side effect that is often overlooked, but has far-reaching consequences for a company's reputation: all customers who have left a review receive an automatic notification that their message is no longer visible... with an ambiguous, even worrying message.

Trustpilot: an unbalanced system? Here’s what the figures reveal (and how to react)

By |03/26/2025|Business, E-reputation, Retailer / Merchant, SEO Expert|

Trustpilot is one of the world's best-known review platforms. For many companies, it's a must, an online showcase that needs to be closely monitored. But behind this façade lies a less glamorous reality: a system that often seems to put brands at a disadvantage, whether they are customers or not.

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