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E-reputation: manage and protect your image
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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Your online reputation is often the first impression your business makes — and sometimes, the only one. Whether through Google search results, online reviews, social media mentions or blog posts, what people find online about your brand directly impacts their decisions.

In this section, we explore how to actively manage and enhance your e-reputation. From monitoring brand mentions and handling negative reviews to improving your Google presence and building trust through content, you’ll find practical, expert-driven insights.

Online reputation management isn’t about hiding or deleting information — it’s about building a consistent, positive presence that reflects your values and expertise. It’s also about anticipating crises, responding with professionalism, and leveraging feedback to grow stronger.

Whether you’re an entrepreneur, a local business, a company executive, or managing a network of locations, this content is made for you. Each article offers operational advice, real-life examples, and digital best practices to help you take control of your image.

Protecting your e-reputation is not just about avoiding problems — it’s about standing out for the right reasons.

Welcome to the space where reputation becomes a business asset.

When should you ask your customers for a Google review?

By |11/16/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Can you imagine getting several times as many Google reviews without harassing your customers? The key is not only in the message... but in the moment you ask for it. It's in the optimum context that you get the best reviews, and that's what I present in the 17 review-gathering scenarios in my guide. Here are a few facts to get you thinking about the best time to ask for a review.

New in Google Business Profile – multi-fiche articles and posts: real time savings

By |10/24/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Google has introduced an enhancement eagerly awaited by all multi-location networks: after publishing a Post on a Google Business Profile, the interface offers to copy this update to other profiles you manage, with a selection of the locations concerned.

Cyberextortion via fake Google reviews: Defensive strategies and foresight to protect your digital reputation

By |09/19/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

For some time now I've been receiving calls about blackmail linked to fake reviews, I'd read articles in the USA about this trend over the summer and since yesterday I've personally been the target... ;-( so a short article was necessary to show you this practical case and how I was going to try and remove this!

Local research and artificial intelligence: How companies need to adapt in 2025

By |09/13/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Artificial intelligence is radically transforming the way consumers discover local businesses. Traditional search results are gradually giving way to automated summaries that [...]

Google is tightening up its requirements for links in your business listing: what’s new for you?

By |09/08/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Google has recently changed its rules concerning the links you can add to your Google Business Profile. If you thought you could continue to manage your business links as before, think again. These new requirements, which come into force in September 2025, will be a major game-changer for all merchants. Here's why you need to start preparing now.

The keys to digitizing and managing your start-up as a freelancer

By |09/02/2025|Business, E-reputation, Google My Business, Retailer / Merchant|

The first few weeks of business set the course: they determine your management habits, your sales visibility and your administrative peace of mind. The good news? You can lay a simple, legally compliant and scalable digital foundation, without blowing your budget or mental load. Here's the roadmap.

Why companies need to diversify their online review platforms (and stop relying solely on Google)

By |07/18/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, Tripadvisor|

As you know, customer reviews have become one of the most powerful levers for boosting the visibility, credibility and local referencing of a business. While Google My Business remains an essential pillar for appearing in local search results, limiting yourself to it becomes risky - and counter-productive. Here's why it's essential to diversify your online review sources now.

SEO photos optimized for Google Business Profile and Promt AI

By |07/04/2025|Business, E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Google claims it: establishments that publish images attract more clicks to their site and receive more itinerary requests than those that don't! So let's go for it and see some tips.

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