Retailers are (and should be) artists: I’ll tell you why!
As I do every week, I'm pulling out my little file of content and article ideas for you, my dear merchants... And [...]
How do I remove a fake facebook review?
I often talk about Google My business on this site, but as already stated in the past there are multiple sites where you can manage reviews and therefore your reputation as a merchant... Facebook is one of them.
Being an innovative retailer with a superb reputation: the example of the plumber
Once upon a time, there was a young plumber who took advantage of social networks to develop his business and make a name for himself. Using innovative methods and unique tricks, he succeeded in standing out from the competition and attracting the attention of the general public.
Why are Google company profiles suspended?
Google business profiles are a great way for businesses to present themselves on Google and provide valuable information to potential customers. However, it's [...]
Artificial intelligence and fake reviews: how ChatGPT is disrupting TripAdvisor and other review platforms
Artificial intelligence raises ethical questions about its use, particularly when it comes to online reviews.
How can companies protect themselves against fake online reviews?
Fake online reviews are a scourge for businesses, fortunately, there are steps businesses can take to protect themselves against fake online reviews.
Google local campaigns for retailers: a good idea or not?
Google Local Campaigns via Google Business Profile is a digital marketing tool that enables local merchants to promote their business on Google Maps and in local search results.
How Google Maps fights false contributions with artificial intelligence and machine learning
Following the article on the subject of fighting spam on google maps, I thought I'd take a closer look at the subject and give you a summary...
Key factors for Google My Business positioning and performance
We'll examine the key factors that influence the positioning and performance of your business listing in Google My Business.
Why isn’t your website ranked in the top 3 (pack 3) of Google Maps?
Having trouble ranking your website in the Google Maps 3 pack? You're not alone. Every day, companies and retailers of all sizes find that their website doesn't appear on the first page of search engine results.