The digital trend in consumer behavior is driving an explosion of small businesses online. If you're a merchant looking to enter the digital world, it's essential to be aware of certain legal obligations. Here's a comprehensive guide to navigating this world with confidence.
There are a number of historical methods that can damage your Google listing. These can be implemented by your competitors, or sometimes by hackers who want to hijack your customer base for their own profit. Here's a short list, which I'll be updating over time (update coming soon).
Google recently sent all Google My Business listing owners a link to new "simplified" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...
In light of the European Union's recent decision, Google My Business could undergo major transformations by March 2024. What are the consequences for businesses that rely on this tool? Let's take a look at the possible implications.
I recently had this article headlined "Fake Google reviews published en masse for a new Mandelieu restaurant? The manager defends himself" in my watch... as luck would have it, I know this restaurateur well.
The recent Google Business Profile update offers a new opportunity for businesses to boost their online visibility by allowing links to their social media profiles to be added directly to their Google profile. It is currently being rolled out worldwide, and will soon be available in France...
I'm often asked which review platform to go to first. Every time I get the same answer: the most visible platform in Google is Google My Business! Now of course, Tripadvisor is a very interesting platform. I compare the two platforms in this article.
This may seem a simple question, but it has a huge impact on the strategy and visibility of your listing... It's not for nothing that Google also asks you for the date of creation of your establishment in the form. Here, I'll go into all the cases in detail, and present my ideal vision.
The future is digital, and our SMEs and retailers (for the most part) have understood this. But the question remains: how to finance this essential digital transformation? The French government has thought of you, and introduced the digital cheque. We tell you all about it.
As I do every week, I'm pulling out my little file of content and article ideas for you, my dear merchants... And [...]
