Study on the authenticity of google reviews and their impact on businesses
I could have used a catchier title... 10% false google reviews... but no...;-) an excellent study on false negative or positive reviews has been released... deciphering.
Driving instructor in Evry and influencer on TikTok: it’s possible!
I already touched on this subject a while ago with the Plumber star of Linkedin, but some tradesmen or individual entrepreneurs stand out from the crowd and really manage to make their business shine on social networks. Today, here's the example of Kris, a driving instructor who's doing a great job and seeing his digital reputation soar.
Legal essentials for a merchant’s website
The digital trend in consumer behavior is driving an explosion of small businesses online. If you're a merchant looking to enter the digital world, it's essential to be aware of certain legal obligations. Here's a comprehensive guide to navigating this world with confidence.
Protect your company’s Google listing from attacks by competitors or hackers!
There are a number of historical methods that can damage your Google listing. These can be implemented by your competitors, or sometimes by hackers who want to hijack your customer base for their own profit. Here's a short list, which I'll be updating over time (update coming soon).
Google Business Profile rule update: “We’re simplifying our rules and guidelines” or not…
Google recently sent all Google My Business listing owners a link to new "simplified" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...
DMA Act: big changes for Google (SERP and My Business) and businesses in 2024
In light of the European Union's recent decision, Google My Business could undergo major transformations by March 2024. What are the consequences for businesses that rely on this tool? Let's take a look at the possible implications.
The risks of a fast-growing google reviews strategy
I recently had this article headlined "Fake Google reviews published en masse for a new Mandelieu restaurant? The manager defends himself" in my watch... as luck would have it, I know this restaurateur well.
Google introduces media/social networking links to company profiles
The recent Google Business Profile update offers a new opportunity for businesses to boost their online visibility by allowing links to their social media profiles to be added directly to their Google profile. It is currently being rolled out worldwide, and will soon be available in France...
Google My Business vs TripAdvisor: A detailed comparison
I'm often asked which review platform to go to first. Every time I get the same answer: the most visible platform in Google is Google My Business! Now of course, Tripadvisor is a very interesting platform. I compare the two platforms in this article.
When to create a Google Business Profile (Google My Business)?
This may seem a simple question, but it has a huge impact on the strategy and visibility of your listing... It's not for nothing that Google also asks you for the date of creation of your establishment in the form. Here, I'll go into all the cases in detail, and present my ideal vision.