Delegate or Take Control? The Real Debate Over Managing Your Google Reputation
Should you delegate or take control of your Google reputation? That’s the question keeping business owners up at night. According to BrightLocal (2023), [...]
Perplexity AI and Local Reputation: What Businesses Need to Know
Imagine a customer who no longer types “best restaurant in Lyon” into Google, but instead asks Perplexity AI, “What traditional restaurant in Lyon [...]
Online Reputation for Auto Repair Shops: The 3 Mistakes That Drive Customers Away
A driver types “car repair shop Lyon” into their phone, glances at the first three results, and makes a choice in less than [...]
Monthly Online Reputation Checklist: 12 Things to Check in Just 30 Minutes
Half an hour a month. That’s all it takes to stay on top of your online reputation—where 95% of consumers form an opinion [...]
Blockchain and Customer Reviews: Is This the Inevitable End of Fake Online Reviews?
Imagine a restaurant owner in Lyon who discovers, one Monday morning, ten one-star reviews posted in the middle of the night by fake [...]
Phrases and ways to ask for an opinion without sounding pushy
Asking for a customer review without coming across as pushy depends on a specific approach: the right timing, the right words, and the [...]
Understanding the customer journey: key steps for improving the user experience
The customer journey is a crucial concept in marketing and user experience. It represents all the stages through which a consumer [...]
Google drops chat and call history features from business listings: what merchants and VSEs need to know
You may have received an email alerting you (If you're a business profile user), Google, has announced the removal of chat and call history functionality from business listings from July 31, 2024.
avis-verifies.com : Not-so-verified reviews…
Since the Google changes last March and the display of cross-platform reviews, we've had to "water all the review plants". Let's take a look at the one I dislike the most: avis-verifies.com.
Top 10 Google Business Profile KPIs to measure
The best business profile KPIs on Google are relevant for businesses to rank higher and appear when users perform related searches.