Understanding the impact of the Google Knowledge Graph on e-reputation is crucial for any organization. This article explores how this tool influences the public perception of brands and individuals, and provides strategies for harnessing it for the benefit of your digital image.
You don't have a shop where you can welcome your customers? Do you run an online-only business? Maximize your online impact and expand your local audience with these consolidated tips designed to boost the use of Google My Business in the discovery of your business.
I've said it many times: the Google My business interface is unbeatable... that was already the case with the old one, but the new one is breaking records... you can't find all the options. I'll give you a tip I use when customers have a communication crisis or a flurry of bad reviews following a bad buzz...
Negative reviews are often very difficult for retailers or entrepreneurs to accept, especially when they are unjustified. I've often had customer reviews left on bad files or simply defamed by a jealous competitor. But it's very complicated to assert one's rights and win a case for the deletion of a review or content. We'll look at all the possible avenues here.
On January 8, Google announced the forthcoming closure (March 01, 2024) of the free websites often created by retailers in parallel with Google My Business listings. I took a few days to analyze the various impacts. and try to answer that question "but whyiiiii?"
Google continues to improve its Google My business service, and is accelerating at all levels. The end of 2023 was a fine example of this. I've summarized here a number of new features available in the USA and currently being rolled out worldwide.
The idea of buying Google reviews raises an important question: is this a wise strategy for attracting and convincing customers? The answer is a resounding no. And I'll show you why.
The confusion between F.A.Q. and questions/answers is often made by my customers, prospects and myself on the google help forums, and so I prefer to clarify this point in an article that will also serve as a reference when I'm asked the question again. I admit it's not easy to find for someone who's just created a listing and is discovering the "ergonomics" (the quotation marks are important) of Google My Business, now known as Google Business Profile.
On November 16, 2023, Hiptown, one of France's leading coworking firms, welcomed me to talk about e-reputation. A webinar covering the basics with a few tips...;-)
As I mentioned in a recent article, file hijacking methods are starting to become important, which also explains why Google is increasing its controls and file suspensions.
