The idea of buying Google reviews raises an important question: is this a wise strategy for attracting and convincing customers? The answer is a resounding no. And I'll show you why.
The confusion between F.A.Q. and questions/answers is often made by my customers, prospects and myself on the google help forums, and so I prefer to clarify this point in an article that will also serve as a reference when I'm asked the question again. I admit it's not easy to find for someone who's just created a listing and is discovering the "ergonomics" (the quotation marks are important) of Google My Business, now known as Google Business Profile.
On November 16, 2023, Hiptown, one of France's leading coworking firms, welcomed me to talk about e-reputation. A webinar covering the basics with a few tips...;-)
As I mentioned in a recent article, file hijacking methods are starting to become important, which also explains why Google is increasing its controls and file suspensions.
I could have used a catchier title... 10% false google reviews... but no...;-) an excellent study on false negative or positive reviews has been released... deciphering.
I already touched on this subject a while ago with the Plumber star of Linkedin, but some tradesmen or individual entrepreneurs stand out from the crowd and really manage to make their business shine on social networks. Today, here's the example of Kris, a driving instructor who's doing a great job and seeing his digital reputation soar.
The digital trend in consumer behavior is driving an explosion of small businesses online. If you're a merchant looking to enter the digital world, it's essential to be aware of certain legal obligations. Here's a comprehensive guide to navigating this world with confidence.
There are a number of historical methods that can damage your Google listing. These can be implemented by your competitors, or sometimes by hackers who want to hijack your customer base for their own profit. Here's a short list, which I'll be updating over time (update coming soon).
Google recently sent all Google My Business listing owners a link to new "simplified" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...
In light of the European Union's recent decision, Google My Business could undergo major transformations by March 2024. What are the consequences for businesses that rely on this tool? Let's take a look at the possible implications.
