E-reputation, also known as online reputation, is a crucial element of a company’ s orindividual’s online presence. On this site, you’ll explore whate-reputation is, its benefits and the role of Google My Business in its development.
E-reputation refers to the public perception of a brand, company or individual on the Internet. It encompasses everything that is said, shared and perceived about them online, including reviews, comments, blog posts, publications on social networks and discussions on forums.
Various tools and methods can be used to measure e-reputation, such as tracking online mentions or reviews/ratings left on platforms like Google My Business or Tripadvisor, or studying search results. These elements can be used to assess the overall perception of the brand, merchant or individual, and identify areas for improvement.
Key e-reputation factors include the quality of published content, presence on social networks, management of customer reviews and customer relations in general, natural search engineoptimization (SEO on-site and SEO off-site), local search engine optimization, influencer marketing and communication with web users.
E-reputation offers many advantages for companies and retailers
A better brand image
A good e-reputation strengthens a company’s brand image, which can lead to increased trust among customers and partners.
A better employer image(Employer Brand)
Your digital reputation has an impact on the willingness of candidates to apply to your company.
Increase in sales
A positive e-reputation can encourage consumers to choose one company over another, resulting in increased sales.
Improving customer loyalty
Satisfied customers are more likely to return and recommend the company to others, improving customer loyalty and promoting positive word-of-mouth.
Google My Business is an essential tool for optimizing the e-reputation of a company, business or individual. In fact, Google My Business is a free service offered by Google that enables businesses and professionals to create and manage their listing on the search engine. This listing includes information such as address, opening hours, telephone number, website and customer reviews.
The e-reputation benefits of Google My Business
Increased visibility on Google
By creating a Google My Business listing, a business or individual increases its visibility on Google, particularly in local search results and on Google Maps.
Collecting and managing notices
Google My Business makes it easy to collect customer reviews and respond to comments, which is essential for e-reputation management.
Highlighting important information
The Google My Business listing highlights essential information about the company or individual, enabling web users to find them quickly and easily.
These brands have placed their trust in me for their visibility on Google My Business
Why does ereputation, customer ratings and reviews
impact your business performance?
The more positive reviews you have, the more visible you’ll be in Google and the more customers you’ll get.
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Increase your monthly income
#lesvitamines
The more customers you have, the more you can increase your annual sales, and optimize your purchasing volumes and costs.
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Increase your annual profits / dividends
#legras
The more positive the reputation of your establishment, the more buyers you’ll find for your business and its associated reputation.
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+5% to 15% of the value of your goodwill
#lebongras
But who am I? Why trust me?
Nicolas Laustriat – Expert SEO, Ereputation et Pilotage d’actifs digitaux :
A l’inverse de toutes ces plateformes qui vendent des Ebook ou livre blanc, j’ai lancé ce projet en toute transparence uniquement en me basant sur les résultats de ma méthode et les encouragements de mes clients. Le déclic à été clairement pendant le confinement de 2019, où j’ai vu tous les commerces de ma ville essayer de trouver des rustines pour communiquer avec leurs clients. Ils ne savaient pas que Google My Business est un réseaux social et surtout que cela permet d’être très facilement en page 1 de google avec un peu de connaissance et surtout d’ingéniosité (ma méthode). Fort de 25 ans d’expérience dans le Digital, halluciné par les plateformes qui vendent des dashboard Google My Business à 400$ par an aux USA par établissement ou même 19€ par mois en France, j’ai décidé de part mon expérience de formateur de mettre à plat toute les options de Google My Business (en fonction de votre activité et taille d’entreprise) pour vous dire comment être efficace et surtout comment maintenir cette efficacité. C’est du partage de connaissance à forte valeur pour vous… Oui l’interface Google My Business est d’une ergonomie contestable, mais quand vous savez l’utiliser vous pouvez tout faire dedans, pas besoin de service tiers à abonnement ! Par ailleurs, il convient de préciser que ce site et cet accompagnement sont reconnus par francenum.gouv.fr, Business E-reputation étant un Activateur France Num 
Some statistics by way of example:
Context of these figures: Assignment carried out for an industrial B2B group between February 2019 and October 2019. 38 Google My Business listings to optimise in the PACA region. I compare the figures before and after the assignment below. Sources of the client’s Google My Business statistics.
Total number of views (+329%)
Itinerary request (+32%)
Phone calls (+42%)
>>> What if I told you that this customer only followed half of my recommendations… ;-)
My service and product offerings
Backlinks to optimize your Google listing and/or website
Expert interviews for your e-reputation and employability (+backlinks)
What customers think of my advice and methods:
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