Audit, recommendations and deployment of GMB sheet networks (franchises, multi-brands, multi-country, etc.).

When it comes to managing a brand’s reputation and the visibility of its franchisees, BL (Business Line) or BU (Business Unit), it’s vital to have a complete overview of your Google My business listings. Indeed, Google My Business is not a directory, as you might think, but a social network of business listings appearing in the first results of Google. On Google My Business, you can :

• Display company description
• Post photos
• like (photo or review)
• comment
• ask questions
• leave feedback
• post articles
• highlight products
• highlight services
• And much, much more…

And it all ends up on the first page of Google when your brand is typed in…

Whereas Facebook, Instagram, twitter not so much (especially considering the amount of money sometimes invested in these media…).

My ambition is to give you all the tips and knowledge you need about Google Business Profile (formerly known as Google My Business), so that you can master this free Google service for your Group, your brands or your franchise network. And let’s face it, Google’s ergonomics and vocabulary aren’t the easiest…

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IMPORTANT

This is not a physical or digital product, but a packaged service that requires a meeting and an interview to define the scope and budget.

Last but not least, you’ll be added to the PRO list of customers who benefit from all our post-purchase support/services (new e-book version, pro newsletter, Discord server access, etc.).

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Another element (which I like to remember) is that Google My Business is a cornerstone of brand life and communication:

• In the event of a brand change: mastering your files makes it easy to deploy your new brand territory
• If you’re launching a flagship product, you can run a promotional article on all your group’s listings in just 1 click!
• In the event of a local crisis: weak HR signals, or a product/CSR crisis often begins with bad GMB ratings or reviews!
• In the event of a global crisis: to assess the impact of a crisis and easily provide crisis responses using online scenarios.
• …

The scope of this type of mission, which I cover in my services:

• Interviews with project stakeholders (generally 3 or 4, depending on whether the organization is centralized or decentralized)
• Search and inventory of your records worldwide/regions (wherever you operate)
• Definition of governance method(s) :
  • Account creation and governance of dedicated Google my business business groups
  • Template for creating and optimizing data sheets (text and media)
  • Consolidation of contacts (phone and e-mail) for each country
  • Presentation of the project by video (+ recorded replay) to all local referents so that they understand the implementation, the actions required on their side (validation code by mail for example), the deployment, the quantitative and qualitative objectives.
• Recommendations on card inventory versus long-term vision (strategy) :
  • Creation of files if necessary
  • Correction of notifications (e.g. duplicate file)
  • File integration and optimization
  • Advice on analytics tracking (website link / phone number)
  • Follow-up with country referents to validate data sheets
• Deployment :
  • A complete English-language guide to anticipating requests:
    • To create your card
    • To modify your file
    • Indicate how to fill in each field so that it responds correctly to brand display, charters and keywords.
    • Advice on moderation and shared file management.
  • On-line training / e-learning (by sector by region) recorded with replay > 2 to 3h
  • Forum + Q/A dedicated to your stakeholders and your brand
• Definition of positive feedback strategy, Proof of concept on 3 local units.

What my customers think of my advice and methods:

 
 
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 Javed Allybokus 
 
15/07/2026
 
 
  
Très gentil est m’a bien aidé
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 PoissonPilote 
 
11/07/2026
 
 
  
Très utile, bien construit et  initié par un vrai passionné
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 Sebastien Plas 
 
30/06/2026
 
 
  
J'ai fait appel aux service de Nicolas, suite à un problème concernant un problème avec mon compte google mybusiness. Nicolas à fait preuves de beaucoup de professionnalisme et je l'en remercie. Je recommande très sincèrement Nicolas pour son excellent travail
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 Nassima A 
 
24/03/2026
 
 
  
Je suis très satisfaite de mon échange avec vous. De très bons conseils, merci beaucoup. Je recommande vivement
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 David Masson 
 
25/02/2026
 
 
  
Formation complète et intéressante. Merci
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 Romain Hubert 
 
25/02/2026
 
 
  
J’ai découvert ce sujet que je ne connaissais pas vraiment Merci à notre formateur pour la qualité de sa présentation
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 Sarl Raoult 
 
25/01/2026
 
 
  
Efficacité et rapidité ! Nicolas Laustriat a parfaitement géré mon problème de fiche Google Business Profile. Un vrai pro que je recommande à tous ceux qui sont perdus avec les outils Google. Merci encore
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 A G 
 
23/01/2026
 
 
  
De très bons conseils. Merci beaucoup
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 Daniel Reales Pérez 
 
22/12/2025
 
 
  
Servicio rápido y al grano. Me ayudó mucho en una consulta sobre reputación digital. Recomendables
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 Franck Gentilini 
 
13/12/2025
 
 
  
J'ai participé à une formation sur l'utilisation, dans l'entreprise, des outils IA. Une présentation claire, concise et professionnelle, avec des cas d'usage concrets directement applicables.
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 corinne saget 
 
12/12/2025
 
 
  
Merci Nicolas pour la qualité de votre intervention le 11 février à la Maison des Entreprises de Versailles Grand Parc, ainsi qu'à la participation active des créateurs et dirigeants d’entreprises. Réunion très opérationnelle : en 2 heures, de nombreux conseils et une mise en pratique. On en sort avec des solutions concrètes !
  
 
 
 
 
 
 Publié sur Google  
 
 
 
 
 
 MANIAC AUTO Detailing Center 
 
11/12/2025
 
 
  
Merci beaucoup à Nicolas pour ses conseils avisés et sa disponibilité quant au besoin que je lui ai exprimé. Ses conseils ont été bénéfiques. un professionnel comme on les apprécie.
  
 
 
 
 
 
 

———————————————————-

IMPORTANT

This is not a physical or digital product, but a packaged service that requires a meeting and an interview to define the scope and budget.

Last but not least, you’ll be added to the PRO list of customers who benefit from all our post-purchase support/services (new e-book version, pro newsletter, Discord server access, etc.).

———————————————————-

It should also be pointed out that this site and this support are recognized by francenum.gouv.fr, Business E-reputation is an Activateur France Num