Audit, recommendations and deployment of GMB sheet networks (franchises, multi-brands, multi-country, etc.).

When it comes to managing a brand’s reputation and the visibility of its franchisees, BL (Business Line) or BU (Business Unit), it’s vital to have a complete overview of your Google My business listings. Indeed, Google My Business is not a directory, as you might think, but a social network of business listings appearing in the first results of Google. On Google My Business, you can :

• Display company description
• Post photos
• like (photo or review)
• comment
• ask questions
• leave feedback
• post articles
• highlight products
• highlight services
• And much, much more…

And it all ends up on the first page of Google when your brand is typed in…

Whereas Facebook, Instagram, twitter not so much (especially considering the amount of money sometimes invested in these media…).

My ambition is to give you all the tips and knowledge you need about Google Business Profile (formerly known as Google My Business), so that you can master this free Google service for your Group, your brands or your franchise network. And let’s face it, Google’s ergonomics and vocabulary aren’t the easiest…

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IMPORTANT

This is not a physical or digital product, but a packaged service that requires a meeting and an interview to define the scope and budget.

Last but not least, you’ll be added to the PRO list of customers who benefit from all our post-purchase support/services (new e-book version, pro newsletter, Discord server access, etc.).

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Another element (which I like to remember) is that Google My Business is a cornerstone of brand life and communication:

• In the event of a brand change: mastering your files makes it easy to deploy your new brand territory
• If you’re launching a flagship product, you can run a promotional article on all your group’s listings in just 1 click!
• In the event of a local crisis: weak HR signals, or a product/CSR crisis often begins with bad GMB ratings or reviews!
• In the event of a global crisis: to assess the impact of a crisis and easily provide crisis responses using online scenarios.
• …

The scope of this type of mission, which I cover in my services:

• Interviews with project stakeholders (generally 3 or 4, depending on whether the organization is centralized or decentralized)
• Search and inventory of your records worldwide/regions (wherever you operate)
• Definition of governance method(s) :
  • Account creation and governance of dedicated Google my business business groups
  • Template for creating and optimizing data sheets (text and media)
  • Consolidation of contacts (phone and e-mail) for each country
  • Presentation of the project by video (+ recorded replay) to all local referents so that they understand the implementation, the actions required on their side (validation code by mail for example), the deployment, the quantitative and qualitative objectives.
• Recommendations on card inventory versus long-term vision (strategy) :
  • Creation of files if necessary
  • Correction of notifications (e.g. duplicate file)
  • File integration and optimization
  • Advice on analytics tracking (website link / phone number)
  • Follow-up with country referents to validate data sheets
• Deployment :
  • A complete English-language guide to anticipating requests:
    • To create your card
    • To modify your file
    • Indicate how to fill in each field so that it responds correctly to brand display, charters and keywords.
    • Advice on moderation and shared file management.
  • On-line training / e-learning (by sector by region) recorded with replay > 2 to 3h
  • Forum + Q/A dedicated to your stakeholders and your brand
• Definition of positive feedback strategy, Proof of concept on 3 local units.

What my customers think of my advice and methods:

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IMPORTANT

This is not a physical or digital product, but a packaged service that requires a meeting and an interview to define the scope and budget.

Last but not least, you’ll be added to the PRO list of customers who benefit from all our post-purchase support/services (new e-book version, pro newsletter, Discord server access, etc.).

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It should also be pointed out that this site and this support are recognized by francenum.gouv.fr, Business E-reputation is an Activateur France Num