With digitalization spreading to almost every sector, most service providers are facing fierce competition. In such a market context, any company wishing to survive must build up a solid customer base. A good reputation is the only way to succeed in such a challenge. This is particularly true for roofing experts, whose customers need to be able to trust them at all times.
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What does a solid reputation mean for a roofer or roofing expert?
A solid reputation is the foundation of a company's success. Indeed, when customers need to hire a professional for a job, they almost always conduct a little investigation to find the most reliable service provider. They do this either by word of mouth or by consulting Google reviews. So whether you're talking about reputation ore-reputation, this is a key lever you need to exploit to acquire customers and launch even more profitable projects.
In order to achieve your financial goals as a roofer, you need to look after your brand image. This means providing a high quality of service. This will inspire confidence in your customers and keep your reputation intact. You also need to communicate well with them and respond to their requests in line with industry standards. Remember, a good reputation is the only way to keep your customers' goodwill and to gain a better competitive edge.
Why is the reputation of roofers and roofing experts often negative?
Imagine that a customer's roof is leaking, or that a violent storm has ripped the roof off his house. His first concern is to protect his family and possessions. By calling in a roofing expert, he has the right to expect that the professional's intervention will protect him from another such incident.
When the roofer called in to repair the roof cannot guarantee the durability of his service, this has an impact on his reputation. In the event of another incident within a relatively short timeframe, the homeowner will be forced to look for another roofer to try out his services. Logically, the former service provider will benefit from a negative Google rating from this customer.
There are many reasons for poor service quality. However, try to stay focused on one job at a time, and don't start another until you've properly repaired or installed a roof.
What are good interpersonal skills for a roofer or roofing expert?
Good interpersonal skills refer to a professional's ability to forge healthy relationships with new customers and maintain existing ones. For a roofer, this implies a certain ease in communicating effectively with those who come into contact with him/her, and inspiring confidence (even online). As you can see, the emphasis here is not on technical know-how, but rather on social skills. It's a skill that every professional must continually develop.
Why should roofers and roofing experts use Google Business Profil?
Having a Google business profile page (formerly Google My Business) is a great way to build an excellent image. This way, as soon as future customers are looking for a roofing expert, they'll easily find your company among the first search results. However, you need to make sure you're well referenced. A Google Business Profile page will make it easier for you to provide your contact details to potential customers.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
