The reputation of companies, particularly those in the automotive repair industry, is important. While traditional word-of-mouth is the best way to find a good mechanic, consumers also rely on the Internet. It's for this reason in particular that every automotive repairer needs to ensure they have both a good physical and digital reputation. Customer satisfaction is one of the key factors in achieving this goal.
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Summary and contents of the page
What is a solid reputation?
Generally speaking, reputation is a set of beliefs and opinions that people share about something. At a corporate level, it means how the company is perceived by the general public.
In other words, it's what people know, or think they know, about a company's behavior and characteristics. In other words, thereputation of a brand or company is simply the public's opinion of it on the Internet. It is of vital importance today, as it is the key to influencing Internet users' purchasing decisions.
A solid reputation is therefore a set of opinions that do not tarnish a company's reputation. In this way, the company benefits from favorable public beliefs.
Why is the reputation of car repairers often negative?
A company is only as good as its reputation. Unfortunately, most car repairers are artisans who don't have a good reputation. All you need to do is take a look at the opinions and ratings of Internet users on service evaluation sites to notice this.
The main factor behind this bad reputation is nothing less than a breach of trust. Few people know how a car works, what its safety systems are, or how much it costs. As a result, many car repairers take advantage of this loophole to draw up invoices that are expensive in relation to the service provided.
On the other hand, they can change parts when they don't have to. In order to make it look as if the job is necessary, they increase the working time, even though the work is often botched.
Although rare, dishonest car repairers do team up with burglars. Their maneuver consists of installing a fallible system or possessing duplicate keys. In this way, they pave the way for their partners in crime to easily commit their crime.
Why use Google My Business?
To stand out from other car repairers, it's essential for serious craftsmen to use the google my business tool. This is a crucial tool for standing out on the Internet, thanks to the information they put in this file. These include :
- Address;
- Opinion ;
- Telephones ;
- Website ;
- Schedule.
With this information, they will appear on the Google search engine. This will boost their visibility and enable them to benefit from good SEO referencing. Creating a google business profile also makes it easier to locate a business and make it more attractive.
The importance of customer satisfaction
In attracting more customers, the automotive repairer has a duty to ensure their satisfaction. A satisfied customer is more likely to buy again. This is a long-term loyalty-building strategy that will have an impact on sales.
On the other hand, an unsatisfied customer can be costly to a company. Not only will the customer end the relationship, but he or she may also become part of the customer base. A customer's opinion on a dedicated website is more than enough to have unfortunate repercussions for a company.
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