An energy audit is the process of assessing a building's energy performance. Professionals in this field are often called in when a property is being sold, or when it is becoming too energy-intensive. As there are quite a few players in the sector, it's important to have a good reputation in order to be well positioned. How can this be achieved? Here's how.
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What do customers expect from an energy audit professional?
When people call in an energy audit professional, they expect him or her to take stock of the situation. This involves visiting the entire building to assess its current energy consumption using indicators (bills, equipment, heating systems, etc.).
Energy consumption is then compared with the home's real needs, to identify any energy shortcomings. Once this has been done, the auditor is called upon to propose solutions to these problems.
For example, customers of an energy audit professional expect him or her to :
- analyzes a building's energy consumption and performance;
- presents a list of renovation work to be carried out and their order of priority in order to improve the energy performance of the dwelling;
- can provide an estimate of the cost of the work and the savings to be made by carrying it out (in the short and long term).
These are the expectations that must be met at all costs to achieve true customer satisfaction.
What difficulties do energy audit contractors often encounter?
The main difficulty for the energy audit contractor is finding customers. This is generally because most people prefer to turn to in-house solutions for the guarantees and reliability they offer. Of course, without finding customers, it's impossible to sell your service properly. Hence the second major difficulty: having adequate financial and material resources.
Why is digital notoriety and reputation key to the energy auditor's success?
In the digital age, most people turn to the Internet when they need information or a service. If you're looking for an energy auditor, the Internet will provide you with a list of the best in the field. These top providers are those with the most positive reviews, and therefore an excellent e-reputation.
As an energy auditor, it's important to have a good digital reputation. This will bring you a large number of customers and attractive offers, and is the key to your success.
How can Google Business Profil help energy auditors?
The Google My Business listing enables professionals to present themselves, their core business and their services. It enables them to appear in the first Google search results when a nearby web surfer needs the services they provide.
As an energy auditor, Google Business Profil helps you attract customers. When your listing is well optimized, you get a good Google rating. That's why even as an entrepreneur, you're well referenced. Google Business simply helps you make a name for yourself.
With Google Business Profil, you can build and maintain an excellent digital reputation in the energy auditing sector.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
