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Retailer tips: visibility, reviews, local SEO
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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Being a merchant today means more than offering great products or customer service — it means being visible online, managing your reputation, and attracting customers both physically and digitally.

In this section, we provide tailored advice for retailers, shop owners, and independent merchants who want to grow their business through better online presence and reputation. Whether you’re running a local store, a boutique, or a franchise, the goal is the same: be chosen before competitors — and that starts online.

We explore topics such as optimising your Google Business Profile, handling customer reviews, using social media effectively, improving local SEO, and driving foot traffic with digital tools. These articles are grounded in real merchant needs — no theory, just practical insights that you can apply immediately.

You’ll learn how to engage with your local community, boost your online visibility, respond to feedback professionally, and turn satisfied customers into advocates.

Digital tools are not just for big brands. Used smartly, they give local merchants the power to compete, grow and build strong reputations.

Welcome to the section dedicated to merchants who want to be visible, trusted, and ready for the next level.

Google bug: customer reviews have been disappearing for days – what can you do?

By |02/10/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

For several days now, a bug has been affecting Google Business Profile listings, causing customer reviews to suddenly disappear. Many businesses are left with missing reviews, which can impact their online visibility and credibility. If you're affected, here's a guide to understanding the situation and trying to recover your reviews.

The hidden costs of a bad online reputation: an underestimated danger for businesses

By |02/05/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

The hidden costs associated with a bad reputation can be far more devastating than anticipated, affecting key aspects of the business. Here are five hidden costs that most managers don't discover until it's too late.

Google My Business integrates SMS and WhatsApp: a revolution for businesses?

By |01/31/2025|Google My Business, Retailer / Merchant|

SMS and WhatsApp messages can be directly integrated into GMB, enabling faster, smoother interaction. This new feature offers major opportunities for professionals wishing to improve their customer service and increase conversions.

Suspended Google My Business listing: identifying the suspension level

By |01/27/2025|Business, Google My Business, Retailer / Merchant, SEO Expert|

Why does Google apply these suspensions? The answer lies in the three possible levels of suspension: the Google account itself, the Business Profile account or the listing as such. Each level has its own specific causes, consequences and solutions.

New tool to remove reviews from your Google business profile

By |07/31/2024|Business, Google My Business, Retailer / Merchant|

Google has just launched a new management tool for removing (negative) reviews left on your Google My Business listing. I talk about it at the end of this article. It's an opportunity for me to list the (legal) solutions available for removing a Google review.

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