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Retailer tips: visibility, reviews, local SEO
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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Being a merchant today means more than offering great products or customer service — it means being visible online, managing your reputation, and attracting customers both physically and digitally.

In this section, we provide tailored advice for retailers, shop owners, and independent merchants who want to grow their business through better online presence and reputation. Whether you’re running a local store, a boutique, or a franchise, the goal is the same: be chosen before competitors — and that starts online.

We explore topics such as optimising your Google Business Profile, handling customer reviews, using social media effectively, improving local SEO, and driving foot traffic with digital tools. These articles are grounded in real merchant needs — no theory, just practical insights that you can apply immediately.

You’ll learn how to engage with your local community, boost your online visibility, respond to feedback professionally, and turn satisfied customers into advocates.

Digital tools are not just for big brands. Used smartly, they give local merchants the power to compete, grow and build strong reputations.

Welcome to the section dedicated to merchants who want to be visible, trusted, and ready for the next level.

9 ways to delete negative reviews or content

By |01/24/2024|Facebook, Google My Business, Non classifié(e), Retailer / Merchant|

Negative reviews are often very difficult for retailers or entrepreneurs to accept, especially when they are unjustified. I've often had customer reviews left on bad files or simply defamed by a jealous competitor. But it's very complicated to assert one's rights and win a case for the deletion of a review or content. We'll look at all the possible avenues here.

The end of free Google .SITE websites

By |01/17/2024|Google My Business, Non classifié(e), Retailer / Merchant|

On January 8, Google announced the forthcoming closure (March 01, 2024) of the free websites often created by retailers in parallel with Google My Business listings. I took a few days to analyze the various impacts. and try to answer that question "but whyiiiii?"

Buying Google reviews: the wrong idea (and shooting yourself in the foot)

By |12/31/2023|Business, Google My Business, Non classifié(e), Retailer / Merchant|

The idea of buying Google reviews raises an important question: is this a wise strategy for attracting and convincing customers? The answer is a resounding no. And I'll show you why.

Driving instructor in Evry and influencer on TikTok: it’s possible!

By |09/25/2023|Non classifié(e), Retailer / Merchant|

I already touched on this subject a while ago with the Plumber star of Linkedin, but some tradesmen or individual entrepreneurs stand out from the crowd and really manage to make their business shine on social networks. Today, here's the example of Kris, a driving instructor who's doing a great job and seeing his digital reputation soar.

Guide for traders and entrepreneurs: Social security for the self-employed

By |09/18/2023|Retailer / Merchant|

As already stated in a previous article, when I don't have anything new to publish on e-reputation trends (or how to improve your reputation and visibility as a business owner), well, I prefer to write an article that is useful to the latter, on subjects that I myself have faced as an entrepreneur.

Legal essentials for a merchant’s website

By |09/07/2023|Business, E-reputation, Google My Business, Non classifié(e), Retailer / Merchant|

The digital trend in consumer behavior is driving an explosion of small businesses online. If you're a merchant looking to enter the digital world, it's essential to be aware of certain legal obligations. Here's a comprehensive guide to navigating this world with confidence.

Protect your company’s Google listing from attacks by competitors or hackers!

By |09/04/2023|Google My Business, Non classifié(e), Retailer / Merchant|

There are a number of historical methods that can damage your Google listing. These can be implemented by your competitors, or sometimes by hackers who want to hijack your customer base for their own profit. Here's a short list, which I'll be updating over time (update coming soon).

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