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SEO expert tips & news: visibility, content, strategy
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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SEO is not a trick — it’s a long-term strategy that helps your business get found, trusted, and chosen. But to work, it needs more than keywords. It requires structure, consistency, and a deep understanding of how people search and how Google ranks.

In this section, we share expert-level insights to help you improve your organic visibility and turn traffic into business. From technical audits and keyword research to local SEO, content strategy, internal linking, and performance tracking — we cover what really moves the needle.

Whether you manage SEO in-house, work with an agency, or want to better understand your own results, our content is made for professionals who want clarity and results — not fluff.

We focus on strategies that are sustainable, human-centric, and aligned with your business goals. SEO is not just a technical game — it’s about trust, relevance, and delivering value at every stage of the customer journey.

Get the tools, mindset and methods used by top SEO experts, tailored to your context.

Welcome to the section where SEO becomes a business driver.

The double effect of a Google listing suspension: when your customers receive an error message

By |04/04/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

The suspension of a Google Business Profile (formerly Google My Business) not only impacts a business's visibility on Google. It also triggers a side effect that is often overlooked, but has far-reaching consequences for a company's reputation: all customers who have left a review receive an automatic notification that their message is no longer visible... with an ambiguous, even worrying message.

Trustpilot: an unbalanced system? Here’s what the figures reveal (and how to react)

By |03/26/2025|Business, E-reputation, Retailer / Merchant, SEO Expert|

Trustpilot is one of the world's best-known review platforms. For many companies, it's a must, an online showcase that needs to be closely monitored. But behind this façade lies a less glamorous reality: a system that often seems to put brands at a disadvantage, whether they are customers or not.

How to delete your Google My Business account easily?

By |03/22/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

There may be times when you want to delete your Google My Business account for a variety of reasons. Whether it's to avoid negative reviews that can damage your digital reputation, or for privacy reasons, deleting your Google My Business account can seem complex. Fortunately, with the right steps, this task can be accomplished easily and efficiently.

How and what to connect between your website and your Google My Business listing?

By |03/13/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert|

Optimize your local SEO by connecting your site to Google My Business! Track clicks, microdata, customer reviews, automation... Discover how to boost your visibility and attract more customers. 🚀

The pitfalls of Solocal and Yellow Pages for retailers

By |02/24/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Many retailers are looking to improve their local visibility online. To meet this demand, Solocal (formerly Pages Jaunes) offers SEO and digital advertising solutions. While the offer may seem tempting on paper, many professionals find themselves trapped by restrictive contracts and ineffective services. Here's a detailed analysis of the problems encountered.

Google bug: customer reviews have been disappearing for days – what can you do?

By |02/10/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

For several days now, a bug has been affecting Google Business Profile listings, causing customer reviews to suddenly disappear. Many businesses are left with missing reviews, which can impact their online visibility and credibility. If you're affected, here's a guide to understanding the situation and trying to recover your reviews.

The hidden costs of a bad online reputation: an underestimated danger for businesses

By |02/05/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

The hidden costs associated with a bad reputation can be far more devastating than anticipated, affecting key aspects of the business. Here are five hidden costs that most managers don't discover until it's too late.

Suspended Google My Business listing: identifying the suspension level

By |01/27/2025|Business, Google My Business, Retailer / Merchant, SEO Expert|

Why does Google apply these suspensions? The answer lies in the three possible levels of suspension: the Google account itself, the Business Profile account or the listing as such. Each level has its own specific causes, consequences and solutions.

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