Name: Business Ereputation - Expert Google My Business
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Google Business Profile (formerly Google My Business) is one of the most powerful tools for boosting your local visibility and attracting nearby customers. Your profile often appears before your website — making it your digital storefront in local search results.

In this section, we help you get the most out of your Google listing. From claiming and optimising your profile to managing reviews, choosing the right categories, publishing posts, and analysing performance data — we cover everything you need to know to stand out locally.

A well-managed Google profile improves SEO, builds trust, and increases traffic — both online and in-store. But if neglected, it can hurt your visibility and damage your reputation.

Our articles provide step-by-step advice, real examples, and expert insights to help you take full control. Whether you’re a solo entrepreneur, a franchise, or managing multiple locations, you’ll find practical strategies to make your Google profile a true business asset.

Don’t just show up in search results — stand out.

Welcome to the section dedicated to local SEO and reputation via Google Business Profile.

Study on the authenticity of google reviews and their impact on businesses

Google My Business, Non classifié(e), Retailer / Merchant

Study on the authenticity of google reviews and their impact on businesses

By Nicolas Laustriat|10/12/2023|Google My Business, Non classifié(e), Retailer / Merchant|

I could have used a catchier title... 10% false google reviews... but no...;-) an excellent study on false negative or positive reviews has been released... deciphering.

Legal essentials for a merchant’s website

Business, E-reputation, Google My Business, Non classifié(e), Retailer / Merchant

Legal essentials for a merchant’s website

By Nicolas Laustriat|09/07/2023|Business, E-reputation, Google My Business, Non classifié(e), Retailer / Merchant|

The digital trend in consumer behavior is driving an explosion of small businesses online. If you're a merchant looking to enter the digital world, it's essential to be aware of certain legal obligations. Here's a comprehensive guide to navigating this world with confidence.

Protect your company’s Google listing from attacks by competitors or hackers!

Google My Business, Non classifié(e), Retailer / Merchant

Protect your company’s Google listing from attacks by competitors or hackers!

By Nicolas Laustriat|09/04/2023|Google My Business, Non classifié(e), Retailer / Merchant|

There are a number of historical methods that can damage your Google listing. These can be implemented by your competitors, or sometimes by hackers who want to hijack your customer base for their own profit. Here's a short list, which I'll be updating over time (update coming soon).

Infographic: the important fields to be updated and optimised in Google My Business

E-reputation, Google My Business

Infographic: the important fields to be updated and optimised in Google My Business

By Nicolas Laustriat|09/01/2023|E-reputation, Google My Business|

To help you get started on your e-reputation, I have decided to provide some essential information. I will start with Google My Business (TripAdvisor and others will follow in a few weeks' time). Here you will find an infographic showing you all the fields you need to master to increase your visibility! And for each one, a little advice on how to implement it.

Google Business Profile rule update: “We’re simplifying our rules and guidelines” or not…

Google My Business, Non classifié(e)

Google Business Profile rule update: “We’re simplifying our rules and guidelines” or not…

By Nicolas Laustriat|08/28/2023|Google My Business, Non classifié(e)|

Google recently sent all Google My Business listing owners a link to new "simplified" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...

The risks of a fast-growing google reviews strategy

Google My Business, Non classifié(e)

The risks of a fast-growing google reviews strategy

By Nicolas Laustriat|08/23/2023|Google My Business, Non classifié(e)|

I recently had this article headlined "Fake Google reviews published en masse for a new Mandelieu restaurant? The manager defends himself" in my watch... as luck would have it, I know this restaurateur well.

Google introduces media/social networking links to company profiles

Google My Business, Non classifié(e)

Google introduces media/social networking links to company profiles

By Nicolas Laustriat|08/22/2023|Google My Business, Non classifié(e)|

The recent Google Business Profile update offers a new opportunity for businesses to boost their online visibility by allowing links to their social media profiles to be added directly to their Google profile. It is currently being rolled out worldwide, and will soon be available in France...

Google My Business vs TripAdvisor: A detailed comparison

Google My Business, Non classifié(e)

Google My Business vs TripAdvisor: A detailed comparison

By Nicolas Laustriat|07/21/2023|Google My Business, Non classifié(e)|

I'm often asked which review platform to go to first. Every time I get the same answer: the most visible platform in Google is Google My Business! Now of course, Tripadvisor is a very interesting platform. I compare the two platforms in this article.

When to create a Google Business Profile (Google My Business)?

Google My Business, Non classifié(e)

When to create a Google Business Profile (Google My Business)?

By Nicolas Laustriat|07/05/2023|Google My Business, Non classifié(e)|

This may seem a simple question, but it has a huge impact on the strategy and visibility of your listing... It's not for nothing that Google also asks you for the date of creation of your establishment in the form. Here, I'll go into all the cases in detail, and present my ideal vision.

Elevator pitch: The advantages of Google my Business

Google My Business

Elevator pitch: The advantages of Google my Business

By Nicolas Laustriat|07/04/2023|Google My Business|

I'm often asked to summarize the advantages of Google My Business for SMEs and entrepreneurs... so I've decided to make a little infographic that sums it up (and makes it easy to understand) in 6 points. And to present it, I've chosen the "ELEVATOR PITCH" method.

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