Name: Business Ereputation - Expert Google My Business
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Google Business Profile (formerly Google My Business) is one of the most powerful tools for boosting your local visibility and attracting nearby customers. Your profile often appears before your website — making it your digital storefront in local search results.

In this section, we help you get the most out of your Google listing. From claiming and optimising your profile to managing reviews, choosing the right categories, publishing posts, and analysing performance data — we cover everything you need to know to stand out locally.

A well-managed Google profile improves SEO, builds trust, and increases traffic — both online and in-store. But if neglected, it can hurt your visibility and damage your reputation.

Our articles provide step-by-step advice, real examples, and expert insights to help you take full control. Whether you’re a solo entrepreneur, a franchise, or managing multiple locations, you’ll find practical strategies to make your Google profile a true business asset.

Don’t just show up in search results — stand out.

Welcome to the section dedicated to local SEO and reputation via Google Business Profile.

The risks of a fast-growing google reviews strategy

Google My Business, Non classifié(e)

The risks of a fast-growing google reviews strategy

By Nicolas Laustriat|08/23/2023|Google My Business, Non classifié(e)|

I recently had this article headlined "Fake Google reviews published en masse for a new Mandelieu restaurant? The manager defends himself" in my watch... as luck would have it, I know this restaurateur well.

Google introduces media/social networking links to company profiles

Google My Business, Non classifié(e)

Google introduces media/social networking links to company profiles

By Nicolas Laustriat|08/22/2023|Google My Business, Non classifié(e)|

The recent Google Business Profile update offers a new opportunity for businesses to boost their online visibility by allowing links to their social media profiles to be added directly to their Google profile. It is currently being rolled out worldwide, and will soon be available in France...

Google My Business vs TripAdvisor: A detailed comparison

Google My Business, Non classifié(e)

Google My Business vs TripAdvisor: A detailed comparison

By Nicolas Laustriat|07/21/2023|Google My Business, Non classifié(e)|

I'm often asked which review platform to go to first. Every time I get the same answer: the most visible platform in Google is Google My Business! Now of course, Tripadvisor is a very interesting platform. I compare the two platforms in this article.

When to create a Google Business Profile (Google My Business)?

Google My Business, Non classifié(e)

When to create a Google Business Profile (Google My Business)?

By Nicolas Laustriat|07/05/2023|Google My Business, Non classifié(e)|

This may seem a simple question, but it has a huge impact on the strategy and visibility of your listing... It's not for nothing that Google also asks you for the date of creation of your establishment in the form. Here, I'll go into all the cases in detail, and present my ideal vision.

Elevator pitch: The advantages of Google my Business

Google My Business

Elevator pitch: The advantages of Google my Business

By Nicolas Laustriat|07/04/2023|Google My Business|

I'm often asked to summarize the advantages of Google My Business for SMEs and entrepreneurs... so I've decided to make a little infographic that sums it up (and makes it easy to understand) in 6 points. And to present it, I've chosen the "ELEVATOR PITCH" method.

Digital transformation: how can you finance it as an SME or retailer?

Facebook, Google My Business, Non classifié(e)

Digital transformation: how can you finance it as an SME or retailer?

By Nicolas Laustriat|06/29/2023|Facebook, Google My Business, Non classifié(e)|

The future is digital, and our SMEs and retailers (for the most part) have understood this. But the question remains: how to finance this essential digital transformation? The French government has thought of you, and introduced the digital cheque. We tell you all about it.

Myths and beliefs about Google My Business rankings

Google My Business

Myths and beliefs about Google My Business rankings

By Nicolas Laustriat|06/27/2023|Google My Business|

Through testing and perseverance, we learn what works and what doesn't... for Google... Or for your customers.... 2 different things... 2 visions

The main reasons for suspending a Google My Business listing

Google My Business

The main reasons for suspending a Google My Business listing

By Nicolas Laustriat|06/26/2023|Google My Business|

There isn't a week these days that I don't get calls from stressed-out merchants who've just had their google my business listings suspended by google, so I'm going to list here the main causes identified and validated by fellow SEOs.

Retailers are (and should be) artists: I’ll tell you why!

Google My Business, Non classifié(e)

Retailers are (and should be) artists: I’ll tell you why!

By Nicolas Laustriat|06/17/2023|Google My Business, Non classifié(e)|

As I do every week, I'm pulling out my little file of content and article ideas for you, my dear merchants... And [...]

Why are Google company profiles suspended?

Google My Business, Non classifié(e)

Why are Google company profiles suspended?

By Nicolas Laustriat|04/22/2023|Google My Business, Non classifié(e)|

Google business profiles are a great way for businesses to present themselves on Google and provide valuable information to potential customers. However, it's [...]

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