Hair salon: method, rating and Google My Business reviews

E-reputation for hair salons - coiffeur - Business Ereputation

Today, the majority of hair salons have an online presence. Websites and social networks enable them to increase their number of customers and improve their reputation. A good e-reputation will therefore depend in part on the opinions of customers on the artisan's page. To achieve this, it is advisable to use tools to manage these comments. In this respect, Google My Business offers local business owners, especially hairdressers, some great options. Find out more here!

Discover the method

Summary and contents of the page

How can a hairdresser exist on the Internet?

With the arrival of the digital age, a hairdresser can easily adapt to the Internet thanks to several tools and services. The first thing to do is to create a professional website to present your salon's services to a wide audience. One of the main advantages of having a website is that you'll be able to promote your services more effectively. You can use your website to showcase your salon, providing photos of the colors and styles you've created. You can even let your customers schedule appointments online.

The other way to reach consumers worldwide is through digital marketing. In addition, hairdressers can take advantage of the opportunities offered by online delivery. Services such as Deserve enable you to sell your product range directly from your website to your customers. Regardless of their location, you won't have to manage logistics and shipping. Other services such as CurlMix offer hairdressers the opportunity to create their own range of hair products to be delivered directly to their customers.

Why do hairdresser customers search for a quality establishment in search engines?

A large proportion of customers tend to search on search engines to find a hairdresser whose quality of service is appreciated by others. Customers always want to be sure that the professional they choose can guarantee a satisfactory, long-lasting result.

What's more, customers often see online reviews as a good source of information for finding out more about an establishment. Most search engines feature user reviews. This enables potential customers to obtain reliable feedback about a given hairdresser. They can then make a more informed decision about the best hairdressing establishment to choose.

In addition, information likely to attract customers (prices, services offered, products available, etc.) is usually listed on the hair salon's website. Customers can find this information on most search engines. This facilitates the search process and can make the difference between a successful establishment and one that isn't.

Why is digital notoriety and reputation the key to success for hairdressers?

Feeding their online presence via related sites like Google My Business helps hairdressers reach a wider audience. Customers can consult service rates, reviews from other customers, the range of products offered by the salon, etc. These tools can also be used to establish a link with current or potential customers. Use these digital platforms regularly to inform your fans and loyal customers about new grand openings and special offers.

What's more, building a dynamic and engaging community around the show is an excellent way to raise your profile. Create your own Twitter or Instagram account, activate feeds on Facebook to promote your business. Then, regularly share quality content (images/posts) that will positively position your brand in the minds of Internet users. This will reinforce your market presence.

How can Google My Business meet the needs of hairdressers?

Here are just a few of the ways Google My Business can meet the needs of hairdressers.

Promoting the company

Google My Business offers hairdressers the opportunity to create a profile that presents their business. Here, they can share photos, provide detailed information on the services they offer and modify their opening hours. By publishing this information, hairdressers can more easily attract customers to their salon.

Enhancing visibility

Owners can achieve greater online visibility by allowing customers to rate their services or ask questions on Google My Business. Feedback from customers will be automatically displayed in search, increasing the company's visibility in search results. This can also lead to an increase in the number of leads and, consequently, more sales.

Communicate directly with your customers

Owners can communicate directly with their customers using Google My Business. They have access to tools such as e-mail, SMS and instant messaging. These enable them to send service-related notifications to specific or general customers. Examples include information on discounts and special offers, or confirmation of existing/new customer appointments.

Analyze your performance

Google My Business provides business owners with advanced analytical tools to track their business performance. This includes highlighting statistics such as the keywords that capture the attention of potential prospects. It also includes referenced web pages where they can find the information they need about your business. This enables artisans to improve the effectiveness of their advertising campaign, depending on the type of customers they wish to target.