An estate agency is a professional service whose role is to support customers in their real estate projects. This applies both to owners selling or renting their property, and to buyers wishing to purchase or rent a property. It also facilitates negotiations between the two parties, and manages the arrangement of property loans with financial institutions if necessary. Like most companies, today's estate agents need to strengthen their online presence. Find out how here.
Summary and contents of the page
How can a real estate agency exist on digital?
Today, real estate agencies need to improve their online presence to get closer to consumers. This means using digital platforms to access a wide range of relevant information on the real estate market. In this sense, a real estate agency can take advantage of digital technology by creating a professional website or mobile application.
These tools are essential for attracting and retaining customers. They enable any user to find what they need from anywhere. So it's important that the website or app is up to date and offers interesting content and news about the real estate market. Interactive tools such as mortgage calculators can also be useful for customers seeking accurate information about their finances.
What are real estate agency customers looking for?
Customers generally look for three main things when they start looking for a real estate agency. These are best value for money, optimal support and unique expertise.
Better value for money
Customers want professional, high-quality assistance at a reasonable price. They want a service that matches their investment, especially when it comes to a decision as important as choosing a real estate agency.
Optimum support
Customers are looking for personalized service and support at every level, from accountants to field agents. The real estate agency should offer professional, competent and consistent services that meet the customer's needs, without complication or delay.
Unique expertise
Customers want to be sure that the real estate agency they choose is both knowledgeable and competent in real estate matters. They need relevant, practical advice on the local market, and on the buying and selling process. Other aspects of property management are also taken into account to ensure that long-term objectives are met.
Why is digital notoriety and reputation key to the success of a real estate agency?
A real estate agency's business depends above all on the trust it generates among its customers and partners. A good brand and digital reputation enables the company to differentiate itself from its competitors in the market and develop its business. Indeed, when a customer is looking for a property, he or she is much more likely to choose an agent with a good reputation and whose name is well known on the market. What's more, a good digital reputation also enables a real estate agency to build customer loyalty. Not to mention a possible increase in the number of potential collaborators: Professionals wishing to work with a company specializing in real estate will undoubtedly prefer those with a good reputation.
How can Google Business Profil help real estate agencies?
Google Business Profil is a powerful tool that can offer a variety of advantages to real estate agencies. It offers real estate businesses a way to stand out and enhance their online presence. By creating a Google My Business profile, real estate agencies can easily connect with their target audience online. The profile includes important information such as company name, phone number, address and opening hours. Potential customers can find this information quickly and easily, which means they'll be more likely to move on to interaction with your business.
The Google My Business profile provides businesses with a convenient way of directing their customers to certain actions. Profile owners can provide links to contact or quote request forms . There are also interactive maps to guide consumers when visiting a real estate agency. What's more, customers can directly schedule appointments or request further information about real estate via messages, without leaving Google.
With Google My Business, you can easily manage your reviews and respond to customers and potential users. This improves your image in the real estate market. What's more, thanks to the integrated analytics tools, you can monitor your page's traffic and performance, and find out where and how customers are finding your real estate agency. By activating Google My Business, you'll benefit fromadvertising tools to optimize your company's visibility on search engines and social networks.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
