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Business & reputation: insights and strategies
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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Running a business today means more than just offering good products or services. It’s about building trust, standing out online, and being visible where your customers are looking — especially on search engines, review platforms, and social media.

In this section, we explore the strategic issues that matter most to modern businesses: digital innovation, online reputation, customer reviews, content marketing, and local SEO. Whether you’re a local entrepreneur, a fast-growing startup or part of a multi-brand group, your ability to manage your digital presence is a key factor for long-term success.

Our content is designed to be actionable. We provide clear, practical insights to help you make informed decisions and grow your business while maintaining a strong and positive online reputation.

From choosing the right digital tools to responding to negative reviews, and from enhancing your local visibility to building customer trust, you’ll find expert advice grounded in real-world experience.

No jargon. No fluff. Just useful content to help you take control of your digital strategy.

Welcome to the Business section — where online reputation meets performance.

Local SEO Expert Interview #2: Sébastien Schuller, CEO of Karedess

By |10/18/2024|Business, E-reputation, Google My Business|

There are people like that, where everything just happens, and trust is built up step by step... And that's the case with Sébastien Schuller, CEO of the Karedess agency. It's not competition. No! it's an enlarged offer... ;-) Come on, Sébastien, let's start the interview!

Webinar collecting opinions CCI belfort and Laboutic.fr

By |09/12/2024|Business, E-reputation, Google My Business|

On Monday September 2, to get the new school year off to a good start, I had the chance to take part in a webinar for the CCI du Territoire de Belfort and their entrepreneur support module. The ereputation webinar was on my favorite subject: collecting opinions!

New tool to remove reviews from your Google business profile

By |07/31/2024|Business, Google My Business, Retailer / Merchant|

Google has just launched a new management tool for removing (negative) reviews left on your Google My Business listing. I talk about it at the end of this article. It's an opportunity for me to list the (legal) solutions available for removing a Google review.

Buying Google reviews: the wrong idea (and shooting yourself in the foot)

By |12/31/2023|Business, Google My Business, Non classifié(e), Retailer / Merchant|

The idea of buying Google reviews raises an important question: is this a wise strategy for attracting and convincing customers? The answer is a resounding no. And I'll show you why.

Legal essentials for a merchant’s website

By |09/07/2023|Business, E-reputation, Google My Business, Non classifié(e), Retailer / Merchant|

The digital trend in consumer behavior is driving an explosion of small businesses online. If you're a merchant looking to enter the digital world, it's essential to be aware of certain legal obligations. Here's a comprehensive guide to navigating this world with confidence.

DMA Act: big changes for Google (SERP and My Business) and businesses in 2024

By |08/25/2023|Business, E-reputation, Non classifié(e)|

In light of the European Union's recent decision, Google My Business could undergo major transformations by March 2024. What are the consequences for businesses that rely on this tool? Let's take a look at the possible implications.

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