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SEO expert tips & news: visibility, content, strategy
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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SEO is not a trick — it’s a long-term strategy that helps your business get found, trusted, and chosen. But to work, it needs more than keywords. It requires structure, consistency, and a deep understanding of how people search and how Google ranks.

In this section, we share expert-level insights to help you improve your organic visibility and turn traffic into business. From technical audits and keyword research to local SEO, content strategy, internal linking, and performance tracking — we cover what really moves the needle.

Whether you manage SEO in-house, work with an agency, or want to better understand your own results, our content is made for professionals who want clarity and results — not fluff.

We focus on strategies that are sustainable, human-centric, and aligned with your business goals. SEO is not just a technical game — it’s about trust, relevance, and delivering value at every stage of the customer journey.

Get the tools, mindset and methods used by top SEO experts, tailored to your context.

Welcome to the section where SEO becomes a business driver.

The pitfalls of Solocal and Yellow Pages for retailers

By |02/24/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Many retailers are looking to improve their local visibility online. To meet this demand, Solocal (formerly Pages Jaunes) offers SEO and digital advertising solutions. While the offer may seem tempting on paper, many professionals find themselves trapped by restrictive contracts and ineffective services. Here's a detailed analysis of the problems encountered.

Google bug: customer reviews have been disappearing for days – what can you do?

By |02/10/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

For several days now, a bug has been affecting Google Business Profile listings, causing customer reviews to suddenly disappear. Many businesses are left with missing reviews, which can impact their online visibility and credibility. If you're affected, here's a guide to understanding the situation and trying to recover your reviews.

The hidden costs of a bad online reputation: an underestimated danger for businesses

By |02/05/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

The hidden costs associated with a bad reputation can be far more devastating than anticipated, affecting key aspects of the business. Here are five hidden costs that most managers don't discover until it's too late.

Suspended Google My Business listing: identifying the suspension level

By |01/27/2025|Business, Google My Business, Retailer / Merchant, SEO Expert|

Why does Google apply these suspensions? The answer lies in the three possible levels of suspension: the Google account itself, the Business Profile account or the listing as such. Each level has its own specific causes, consequences and solutions.

How do you know if your website has been penalized by Google? A practical approach for SMEs and VSEs

By |01/16/2025|Google My Business, SEO Expert|

There are tools and solutions to help you diagnose this type of problem and remedy it quickly. Here's a practical guide, specially designed for SMEs and VSEs, with direct links to essential tools.

Find a GMB review collection link without owning it

By |01/15/2025|Google My Business, SEO Expert|

The "Review Link Generator for Google My Business" Chrome extension is here to help if you don't have access to your Google my business back office, or if you want to start collecting reviews on a listing you don't yet own. The process allows you to generate a direct link to a company's Google review section.

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