Hoteliers: method, rating and Google My Business reviews

Hotel E-reputation - concierge-dhotel - Business Ereputation

A hotel's e-reputation is the image it presents to its customers on the Internet. This image has become very important, as it attracts customers and raises the profile of the establishment. Several tools are used by hotels to meet customer expectations and build a good reputation.

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Summary and contents of the page

How important is a hotel's e-reputation?

With the expansion of digital technology, many people are turning to the internet to find nice hotels with positive reviews. Internet users have less and less time for physical visits. They're content to rely on brand image and the opinions of other customers.

A hotel's reputation is important, as it impacts on the future clientele it will receive. The better a hotel's reputation, the higher its ranking on Google, which in turn increases the number of customers. However, if the hotel has a poor reputation, it will be poorly ranked by the search engine and will lose a relatively large number of customers. In this case, the hotel will have to find ways to improve its image in order to attract customers again. A good reputation can help increase customer satisfaction and attract more customers. Indeed, customer satisfaction is one of the most important aspects of e-reputation.

It's worth noting that a hotel's reputation goes hand in hand with its notoriety. A hotel with a lot of positive reviews gives customers more confidence and a certain notoriety. Hotel owners need to be aware of their online reputation and take steps to improve it in order to achieve a high level of customer satisfaction.

What do hotel guests expect?

To get away from their usual surroundings, customers are looking for warm and welcoming places to stay. They do their research based mainly on Google scores and positive reviews. When it comes to choosing a hotel, customers place particular emphasis on the following points:

good location: this is the number-one criterion for many customers. They base their choice on the objectives of their stay.
a good price: price is the second most important factor, since it must match the customer's budget;
comfort: bedding, space in the room, private bathroom... These areas must be represented with quality photos;
an elegant decor.

A warm, personalized welcome is also essential.

What difficulties are hoteliers encountering?

Having a perfect e-reputation requires a lot of hard work and constant monitoring of networks to counter negative reviews. Hotel managers often find it difficult to present quality images that show off the hotel's full potential. They also struggle to manage tools like Google Business Profile and optimize their Google profile.

How can Google business profil help hotel managers?

Google My Business is a tool for optimizing and improving a hotel's online presence. It can be seen as an online business card, summarizing and presenting the most important aspects of your hotel. Google My Business enables :

appearance in the first results of search engines;
improving local SEO ;
traffic increase and statistics consultation ;
multi-media visibility.

Digital reputation has become a very important factor in increasing the number of customers. To improve and monitor this reputation, hotel managers use Google business profiles.