E-reputation is the image a company presents on the Internet. For a B&B, it's vital and indispensable, especially since the expansion of digital technology. It's what attracts customers, who are attracted by your online reputation. Why is a digital reputation important to the management and marketing of a gîte?
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E-reputation: How important is it for a B&B?
Today's Internet users can't get enough of it. They never miss an opportunity to ask Google about a multitude of different subjects. So, to find charming places, they rely on Google reviews and comments on sites. Indeed, physical visits have become rare and are almost a waste of time for many people. The image a gîte presents on the internet is therefore what they base their choice of accommodation on. Digital image is therefore crucial to attracting and retaining customers. E-reputation is at the heart of gîte management and marketing.
The higher a B&B's Google rating and the more positive reviews it regularly receives, the better its reputation. On the contrary, when these ratings are poor, it loses credibility and is badly ranked by Google, losing many customers. Reputation is a double-edged sword. If it's good, it helps increase the number of customers and customer satisfaction. If it's not, the number of customers falls considerably. In this case, it's important to find solutions to make it positive.
That said, a B&B's notoriety is closely linked to its reputation. A gîte that is well ranked by Google inspires more trust and gains notoriety over time. For a gîte to be profitable, owners need to manage their e-reputation to optimize their Google business profile.
What do guests expect from a B&B?
To relieve stress and regain strength after long hours at work, customers are looking for places that are calm and out of the ordinary. So, when choosing a B&B, they focus on certain criteria and rely on Google ratings.
Customers are looking for:
- a quiet, relaxing location (location is the most important thing);
- a magnificent setting;
- a perfect, personalized welcome;
- a warm, friendly atmosphere that makes them feel at home;
- relaxation areas (a comfortable lounge, swimming pool or spa) to enhance your breaks;
- comfort: the appearance of the room, the bathroom, the kitchen,
Entertainment activities are also welcome to enhance your guests' stay. So, customer satisfaction is the first point to keep in mind for good B&B management.
What are the difficulties encountered by gîte guests?
Building a reputation in the hotel industry is hard work. It requires constant care and attention. Guests often find it difficult to :
- present quality photos;
- don't know how to optimize their Google profile;
- tools like Google Business Profile are very poorly used by them.
All these difficulties have a negative impact on the management of a B&B's digital reputation.
How can Google business profile help B&B managers?
Google my Business allows you to optimize and improve your company's SEO. The tool enables you to improve local SEO, increase traffic, appear in the top positions of search engines, and gain visibility on multiple media. It also provides managers with easy access to traffic statistics.
Today, e-reputation is the cornerstone of any hosting business, enabling you to increase your customer base considerably. To improve this reputation, you need to keep a constant watch with tools such as Google my business.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
