This is a big question! Google my business, or its new name Google Business Profile, is a collaborative tool. Just because you’ve filled in your listing in a certain way doesn’t mean that 6 months later it will be identical. Indeed, customers may have modified your opening hours or your services… in short, all kinds of parameters.
So, yes, Google my business is a reliable tool, but you need to keep an eye on it over time, update it and maintain it to make sure it’s displayed correctly.
Also, be careful: some competitors have fun modifying your listings! To do this, you need to control your listing and your Google account, and be alerted to any changes you make. That’s all I explain in the method.
Is Google my business safe?
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About the Author: Nicolas Laustriat
I am a CESI graduate, designer and multimedia integrator. I worked as a freelancer for a long time at the beginning of 2000, before joining EQUANCY, a strategic marketing and communication consultancy, where I deployed LAFARGE's new online communication strategy in 2003. Having become independent again in 2006, my expertise attracted attention and in 2009, in addition to my work as a digital consultant, I joined CEGOS as a trainer on the web project management, e-reputation and SEO modules. In 2010, I joined INHESJ (Institut National des Hautes Etudes de la Sécurité et la Justice) to present the evolution of online influence practices to large international companies. I assist major accounts in their excellent use of the Internet (best practices, sharing and deployment, crisis management, etc.), as well as business leaders and brands concerned with monitoring (and maintaining) their e-reputation, and communication agencies (white label). Testimonials from my clients: https://www.business-ereputation.com/avis-clients/