Google My Business is a free service offered by Google that enables businesses to manage their online presence on Google. This includes creating and updating a business profile on Google Maps, displaying information about the business in Google search results, and the ability to publish content and respond to customer reviews.
To use Google My Business, businesses must first create a Google account and a business profile, providing information about their business, such as name, address, phone number and opening hours. Once the business profile is created, businesses can update it by adding photos, publishing content and responding to customer reviews.
Businesses can also use Google My Business to track analysis of their profile and online presence, including the number of visits to their profile, the number of clicks on their website and the number of direction requests. This can be useful for assessing the effectiveness of their online marketing strategy and identifying areas for improvement.
By using Google My Business effectively and updating their profile regularly, businesses can connect with their target audience and show them their products and services. This can help improve the company’s visibility and attract new customers.
Sources :
- Google My Business – About Google My Business: https: //www.google.com/business/about/
- Google My Business – Help: https: //support.google.com/business/?hl=fr#topic=4539637
