Speech therapists: method, rating and Google My Business reviews

E-reputation of speech therapists - orthophonistes - Business Ereputation

E-reputation (also known as online reputation) is the perception that a company, person or product generates on the web. When it comes to speech therapists, e-reputation refers to their image on the Internet. More specifically, it refers to search engines, social media and other online platforms. E-reputation influences all aspects of their digital presence, their reputation and the way others interact with them and their services. That's why it's so important for speech therapists to keep their online reputation up to date. In this respect, Google My Business can be an excellent tool for SLPs. Find out more here!

Discover the method

Summary and contents of the page

How can a speech therapist exist on the Internet?

Speech therapists have the opportunity to provide their services to a wider range of clients and in more varied locations with the possibilities offered by the Internet. Many use social networks to reach audiences around the world and offer services remotely.

New technologies, such as augmented and virtual reality, are also enabling clinics to offer online training sessions. These technologies help improve treatment efficiency and compliance. What's more, online tools can facilitate the monitoring of personalized treatment programs for patients/clients who live at a distance. This also applies to those who cannot physically visit the practice.

SLPs can also use the Internet to promote their services and find potential customers. Search engines have considerably improved local rankings for SLPs. For their part, social networking platforms offer them the chance to connect with other professionals and gain greater exposure.

Why do clients of a speech-language pathologist search for a quality professional in search engines?

The search engine is a valuable resource for consumers looking for products and services. Speech-language pathologists are no exception. Clients of a speech-language pathologist want to be sure of finding a qualified professional who will provide high-quality services. Finding a good speech-language pathologist is not always easy, and may require exploring several sources before finally finding the right one.

Using search engines allows potential customers to expand their field of exploration. In this way, they can access the information they need to make an informed decision. Internet users can perform specific searches, such as "Speech therapists nearby", to obtain precise, targeted results.

Customer comments and reviews, and prices provided by all kinds of websites, are also very useful. You can enter more generic terms to find what you're looking for. Examples include "Speech therapy advice" or "Speech therapy services".

Why is digital notoriety and reputation the key to success for speech and language professionals?

Digital notoriety and reputation are essential for speech therapy professionals. In today's world, being visible and accessible online is essential to making a name for yourself and developing your customer base.

Visibility helps attract more customer reviews of the services provided. It can also enable speech therapy professionals to better position themselves in the market and promote their expertise to a wider audience. Thanks to strong social presences, speech therapy professionals can :

respond to patient requests,
distribute information about their services,
promote their special offers or new products,
share useful and instructive information with the target audience.

What's more, these tools give speech and language professionals the opportunity to connect with other specialists in the healthcare sector. In this way, they can share relevant medical information. Online communities can also help SLPs find the best treatments for each case, and get the support they need.

How can Google My Business help speech therapists?

Google My Business offers practical tools for all healthcare specialists, including speech therapists. You can use the "Post" feature to inform your customers about your latest offers, products or services. You can also share a link to your website and even add a calendar to schedule appointments quickly and efficiently.

Establish a local presence

Google My Business allows users to create a detailed business listing for each business location. The listing will feature a range of information, including :

addresses,
telephone numbers,
opening hours.

This will enable potential customers to find up-to-date information and get in touch with the professional.

Use the Questions/Answers tab

This feature can be useful for answering frequently asked questions more quickly. Customers can ask questions and other patients can provide answers via one of the integrated interactive features. So you'll be more readily available, and your customers will know they can count on you if they have any questions.

Create a personalized time and date stamp

The intuitive scheduler is ideal for scheduling and managing appointments, without having to use another platform. You can set up your calendar so that customers can book easily. You can specify a specific type of consultation, such as virtual consultations or even home visits.

Respond to criticism

Unfortunately, not everyone will be completely satisfied every time you see a customer. If someone writes a negative review on your Google My Business page, take the time to reply carefully and politely. Make sure you solve their problem as quickly as possible.