Google My Business is a free service offered by Google that enables businesses to manage their online presence on Google. This includes creating and updating a business profile on Google Maps, displaying information about the business in Google search results, and the ability to publish content and respond to customer reviews.
The Google My Business service is completely free for businesses, enabling them to connect with their target audience, show them their products and services, and manage their online presence effectively. It also enables companies to track the analysis of their profile and online presence, which can be useful in assessing the effectiveness of their online marketing strategy.
It’s important to note that, although Google My Business is free, some advanced features, such as paid Google advertising, may require a marketing budget. However, businesses can use Google My Business effectively without spending money on advertising by regularly updating their profile, responding to customer reviews and publishing quality content on their page.
In summary, Google My Business is a free service that can be very useful for businesses wishing to manage their online presence on Google and connect with their target audience. However, it’s important to note that some advanced features may require a marketing budget. By using Google My Business effectively and updating their profile regularly, businesses can take full advantage of this tool without spending money on advertising.
Sources :
- Google My Business – About Google My Business: https: //www.google.com/business/about/
- Google My Business – Help: https: //support.google.com/business/?hl=fr#topic=4539637
