{"id":9014,"date":"2023-07-05T07:57:22","date_gmt":"2023-07-05T07:57:22","guid":{"rendered":"https:\/\/www.business-ereputation.com\/quando-devo-criar-o-meu-google-business-profile-google-my-business\/"},"modified":"2025-10-22T12:22:25","modified_gmt":"2025-10-22T12:22:25","slug":"quando-devo-criar-o-meu-google-business-profile-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/quando-devo-criar-o-meu-google-business-profile-google-my-business\/","title":{"rendered":"Quando devo criar o meu Google Business Profile (Google My Business)?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Pode parecer uma pergunta simples, mas tem um grande impacto na estrat\u00e9gia e na visibilidade da tua listagem&#8230; N\u00e3o \u00e9 por acaso que o Google tamb\u00e9m te pergunta a data de cria\u00e7\u00e3o do teu estabelecimento no formul\u00e1rio. Vou explicar-te aqui os diferentes casos e dar-te a minha vis\u00e3o ideal.  <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/quando-devo-criar-o-meu-google-business-profile-google-my-business\/#Cria-o_quando_o_negocio_e_assinado\" >Cria-o quando o neg\u00f3cio \u00e9 assinado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/quando-devo-criar-o-meu-google-business-profile-google-my-business\/#Cria-o_assim_que_tiver_as_chaves_das_instalacoes_da_empresa_mas_inclui_uma_data_de_abertura_futura_na_configuracao_do_ficheiro\" >Cria-o assim que tiver as chaves das instala\u00e7\u00f5es da empresa, mas inclui uma data de abertura futura na configura\u00e7\u00e3o do ficheiro.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/quando-devo-criar-o-meu-google-business-profile-google-my-business\/#Cria-o_durante_a_construcao_ou_a_remodelacao\" >Cria-o durante a constru\u00e7\u00e3o ou a remodela\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/quando-devo-criar-o-meu-google-business-profile-google-my-business\/#Cria_a_tua_listagem_apos_a_abertura_do_estabelecimento\" >Cria a tua listagem ap\u00f3s a abertura do estabelecimento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/quando-devo-criar-o-meu-google-business-profile-google-my-business\/#O_meu_conselho\" >O meu conselho:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Cria-o_quando_o_negocio_e_assinado\"><\/span>Cria-o quando o neg\u00f3cio \u00e9 assinado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Acabaste de assinar o contrato de arrendamento mas ainda n\u00e3o est\u00e1s a utilizar o im\u00f3vel porque est\u00e1 a ser renovado, por exemplo&#8230; J\u00e1 pensaste em comprar o an\u00fancio do antigo propriet\u00e1rio e coloc\u00e1-lo sob encerramento excecional para obras? Esta \u00e9 uma estrat\u00e9gia interessante se o an\u00fancio do antigo propriet\u00e1rio tiver uma boa reputa\u00e7\u00e3o e boas cr\u00edticas. N\u00e3o tens de come\u00e7ar do zero, tens visibilidade garantida e podes atualizar o an\u00fancio com os teus dados de atividade. Tem cuidado tamb\u00e9m com a gest\u00e3o: tem sempre dois administradores num an\u00fancio, para o caso de uma conta Gmail ser pirateada.    <\/p>\n<p>Se o propriet\u00e1rio anterior deixou a sua listagem para manter o seu neg\u00f3cio e a sua marca, ent\u00e3o sim, podes cri\u00e1-la, mas n\u00e3o marques o estabelecimento como aberto, porque, se o fizeres, os clientes que entrarem podem denunciar\/notificar o Google e a tua listagem pode ficar com m\u00e1s notas ou ser suspensa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cria-o_assim_que_tiver_as_chaves_das_instalacoes_da_empresa_mas_inclui_uma_data_de_abertura_futura_na_configuracao_do_ficheiro\"><\/span>Cria-o assim que tiver as chaves das instala\u00e7\u00f5es da empresa, mas inclui uma data de abertura futura na configura\u00e7\u00e3o do ficheiro.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Assim, neste contexto, ter\u00e1s um ficheiro Googel existente no back office, mas o Google n\u00e3o o apresenta nos resultados porque a data est\u00e1 no futuro! Na minha opini\u00e3o, esta \u00e9 uma ideia muito m\u00e1. A n\u00e3o ser que tenhas 2 anos de trabalho pela frente e que queiras fazer as tuas ac\u00e7\u00f5es de marketing digital com calma.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cria-o_durante_a_construcao_ou_a_remodelacao\"><\/span>Cria-o durante a constru\u00e7\u00e3o ou a remodela\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9 perfeitamente poss\u00edvel, e se estiveres no local durante as obras, podes at\u00e9 prestar um servi\u00e7o m\u00ednimo. Mesmo gratuitamente durante as obras, e isso pode permitir-te recolher opini\u00f5es &#8230;. uma e-reputa\u00e7\u00e3o pr\u00e9-abertura, gostaria de dizer&#8230;  <\/p>\n<p>Exemplo: \u00c9s <a href=\"https:\/\/hiptown.com\" target=\"_blank\" rel=\"noopener\">um espa\u00e7o de coworking ou um escrit\u00f3rio explorado<\/a> e est\u00e1s a terminar o teu trabalho de adapta\u00e7\u00e3o. Abre : <\/p>\n<ul>\n<li>rece\u00e7\u00e3o para come\u00e7ar a obter contactos<\/li>\n<li>uma sala de reuni\u00f5es gratuita durante 1 hora, contra o parecer de todos os participantes<\/li>\n<li>espa\u00e7o aberto gratuito em troca de cr\u00edticas<\/li>\n<\/ul>\n<p>\u00c9 claro que cheira a tinta, o canalizador est\u00e1 l\u00e1, mas :<\/p>\n<ul>\n<li>o s\u00edtio entra em funcionamento o mais rapidamente poss\u00edvel<\/li>\n<li>o cart\u00e3o de visita estar\u00e1 no seu melhor quando a coisa real come\u00e7ar<\/li>\n<li>o boca-a-boca tamb\u00e9m ter\u00e1 um impacto a n\u00edvel local<\/li>\n<\/ul>\n<p>Outro ponto: a regra do Google para as avalia\u00e7\u00f5es \u00e9 que sejam de pessoas que visitaram o teu estabelecimento&#8230; n\u00e3o especificam o estado do acabamento&#8230; para al\u00e9m de casas de banho funcionais ;-) por isso podes obter avalia\u00e7\u00f5es de :<\/p>\n<ul>\n<li>os teus prestadores de servi\u00e7os no local (durante uma pequena rece\u00e7\u00e3o com bebidas no final dos trabalhos)<\/li>\n<li>as tuas partes interessadas locais: comerciantes, vizinhos, associa\u00e7\u00f5es, etc. (Durante uma pequena rece\u00e7\u00e3o com bebidas no final do projeto)<\/li>\n<li>os teus amigos e familiares (numa rece\u00e7\u00e3o com bebidas no final do projeto)<\/li>\n<\/ul>\n<blockquote>\n<p>&gt;&gt;  Como v\u00eas, a rece\u00e7\u00e3o de fim de obra \u00e9 um evento estrat\u00e9gico!<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Cria_a_tua_listagem_apos_a_abertura_do_estabelecimento\"><\/span>Cria a tua listagem ap\u00f3s a abertura do estabelecimento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Est\u00e1s no meio da abertura, mais um constrangimento mas ultra-estrat\u00e9gico&#8230; por isso, o que \u00e9 bom \u00e9 a reportagem fotogr\u00e1fica com a vida no local (NB sem caras reconhec\u00edveis, sen\u00e3o o Google raramente mostra a foto nos resultados). Mas, como podes ver, tiveste tantas oportunidades ao antecipar isto que \u00e9 uma pena! <\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_meu_conselho\"><\/span>O meu conselho:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A visibilidade digital come\u00e7a com os resultados do Google, e \u00e9 por essa ordem:<\/p>\n<ul>\n<li>Adwords (pago)<\/li>\n<li>Google My Business (gratuito)<\/li>\n<li>A autoridade dos teus meios digitais (os teus s\u00edtios, as p\u00e1ginas que falam de ti) &gt;&gt;&gt; referencia\u00e7\u00e3o natural<\/li>\n<li>redes sociais (embora continues a precisar de ter uma comunidade)<\/li>\n<\/ul>\n<p><strong>Existe, portanto, uma oportunidade de realizar fortes campanhas de comunica\u00e7\u00e3o atrav\u00e9s do Google My Business.<\/strong><\/p>\n<p>Se eu tivesse de dar conselhos concretos sobre como e quando criar a tua listagem no Google (e n\u00e3o \u00e9 o mesmo para o Tripadvisor, j\u00e1 voltaremos a isso) :<\/p>\n<ul>\n<li>Antecipa a tua vis\u00e3o digital tanto quanto poss\u00edvel quando adquires uma empresa,<\/li>\n<li>Compra a folha anterior se for boa (mais de 4 estrelas)<\/li>\n<li>Aproveita o trabalho ou a pr\u00e9-abertura para recolher notas e espalhar a palavra.<\/li>\n<li>Testa os teus cen\u00e1rios de aquisi\u00e7\u00e3o de an\u00e1lises para veres quais s\u00e3o os mais eficazes &gt;&gt;&gt; <a href=\"https:\/\/www.business-ereputation.com\/la-methode-google-my-business\/\" target=\"_blank\" rel=\"noopener\">ver o meu m\u00e9todo<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pode parecer uma pergunta simples, mas tem um grande impacto na estrat\u00e9gia e na visibilidade da tua listagem&#8230; N\u00e3o \u00e9 por acaso que o Google tamb\u00e9m te pergunta a data de cria\u00e7\u00e3o do teu estabelecimento no formul\u00e1rio. Vou explicar-te aqui os diferentes casos e dar-te a minha vis\u00e3o ideal.  <\/p>\n","protected":false},"author":1,"featured_media":9015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[158,140],"tags":[],"class_list":["post-9014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quando devo criar o meu Google Business Profile (Google My Business)?<\/title>\n<meta name=\"description\" content=\"Pode parecer uma pergunta simples, mas tem um enorme impacto na estrat\u00e9gia e na visibilidade da tua listagem...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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