{"id":8973,"date":"2023-08-25T09:54:40","date_gmt":"2023-08-25T09:54:40","guid":{"rendered":"https:\/\/www.business-ereputation.com\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/"},"modified":"2025-10-22T12:06:02","modified_gmt":"2025-10-22T12:06:02","slug":"lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/","title":{"rendered":"Lei DMA: grandes mudan\u00e7as para o Google (SERP e My Business) e para as empresas em 2024"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Na sequ\u00eancia da recente decis\u00e3o da Uni\u00e3o Europeia, descrita neste <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_22_6423\" target=\"_blank\" rel=\"noopener\">comunicado de imprensa oficial<\/a>, o Google My Business poder\u00e1 sofrer grandes altera\u00e7\u00f5es at\u00e9 mar\u00e7o de 2024. Quais s\u00e3o as consequ\u00eancias para as empresas que dependem desta ferramenta para a sua visibilidade e reputa\u00e7\u00e3o? Que actualiza\u00e7\u00f5es terei de fazer ao<a href=\"https:\/\/www.business-ereputation.com\/pt-pt\/categorie-produit\/ebook-google-my-business\/\">e-book<\/a>? Vamos dar uma vista de olhos \u00e0s poss\u00edveis implica\u00e7\u00f5es.   <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#Google_My_Business_O_coracao_digital_das_pequenas_empresas\" >Google My Business: O cora\u00e7\u00e3o digital das pequenas empresas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#Visibilidade_inigualavel\" >Visibilidade inigual\u00e1vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#Criar_confianca_ou_nao\" >Criar confian\u00e7a (ou n\u00e3o)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#As_repercussoes_da_lei_europeia\" >As repercuss\u00f5es da lei europeia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#Uma_possivel_redefinicao_das_normas\" >Uma poss\u00edvel redefini\u00e7\u00e3o das normas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#O_desafio_da_adaptacao\" >O desafio da adapta\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#Mas_o_que_e_que_a_DMA_diz_realmente\" >Mas o que \u00e9 que a DMA diz realmente?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#E_quanto_a_outros_servicos_de_aconselhamento_em_linha\" >E quanto a outros servi\u00e7os de aconselhamento em linha?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#Que_alternativas_tens_no_horizonte\" >Que alternativas tens no horizonte?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#Bing_Places_uma_solucao_alternativa\" >Bing Places: uma solu\u00e7\u00e3o alternativa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#Verificacoes_verificadas_marseille_powa\" >Verifica\u00e7\u00f5es verificadas (marseille powa !) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#A_Trustpilot_e_um_ator_internacional\" >A Trustpilot \u00e9 um ator internacional?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#Reforcar_as_redes_sociais\" >Refor\u00e7ar as redes sociais<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/#A_minha_opiniao_Oportunidade_na_mudanca\" >A minha opini\u00e3o: Oportunidade na mudan\u00e7a<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_My_Business_O_coracao_digital_das_pequenas_empresas\"><\/span>Google My Business: O cora\u00e7\u00e3o digital das pequenas empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Visibilidade_inigualavel\"><\/span>Visibilidade inigual\u00e1vel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Durante anos, o Google My Business foi o ponto de contacto preferencial entre as empresas e os seus clientes. Logo abaixo dos an\u00fancios (publicidade paga) e antes da guerra dos resultados pseudo-naturais (gerados por IA ou n\u00e3o). Este espa\u00e7o permite-te detalhar os teus servi\u00e7os e hor\u00e1rios de abertura e, sobretudo, beneficiar de um feedback valioso gra\u00e7as \u00e0s opini\u00f5es dos clientes. Muitas vezes, as empresas muito pequenas n\u00e3o t\u00eam tempo nem recursos para investir numa estrat\u00e9gia ou transforma\u00e7\u00e3o digital, pelo que o seu primeiro contacto em linha com os clientes \u00e9 frequentemente o Gooble Business profil (ex GMB). O mesmo se aplica aos propriet\u00e1rios de restaurantes e hot\u00e9is, onde o bot\u00e3o de reserva (ligado ao servi\u00e7o API externo de fornecedores como o Forks) \u00e9 muito utilizado.    <\/p>\n<p>Uma mudan\u00e7a na apresenta\u00e7\u00e3o e na ergonomia do Google My Business levar\u00e1 certamente a uma mudan\u00e7a na forma como o sistema atrai visitantes! Tenho clientes em que o GMB \u00e9 respons\u00e1vel por 30% das aquisi\u00e7\u00f5es e 25% do volume de neg\u00f3cios mensal&#8230; por isso, tens de antecipar, compreender e preparar-te para isso. <\/p>\n<p>Demasiados SEOs afirmam estar a fazer SEO, mas esquecem-se dos blocos essenciais da SERP (p\u00e1gina de resultados dos motores de busca). O Google My Business \u00e9 um deles. <\/p>\n<p>Uma empresa pode estar em primeiro lugar na sua principal pesquisa, mas se tiver uma m\u00e1 reputa\u00e7\u00e3o online, perde volume de neg\u00f3cios, o que significa que perde investimento e inova\u00e7\u00e3o. Se esta situa\u00e7\u00e3o se mantiver ao longo do tempo, os seus concorrentes v\u00e3o conquistar o mercado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Criar_confianca_ou_nao\"><\/span>Criar confian\u00e7a (ou n\u00e3o)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A ferramenta sempre foi uma garantia de transpar\u00eancia entre consumidores e empresas. As cr\u00edticas deixadas, juntamente com as respostas das empresas, constru\u00edram uma verdadeira ponte de confian\u00e7a. Agora, a compra de avalia\u00e7\u00f5es ou as falsas avalia\u00e7\u00f5es negativas deixadas pelos concorrentes continuam a causar problemas aos propriet\u00e1rios de listas, mas, na realidade, na mente das pessoas, \u00e9 uma avalia\u00e7\u00e3o do Google que elas est\u00e3o a pedir, n\u00e3o uma avalia\u00e7\u00e3o verificada ou uma avalia\u00e7\u00e3o da Trustpilot. Aqui tens uma vis\u00e3o do France google trends para justificar isto:   <\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-3857 aligncenter\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-1024x588.png\" alt=\"Lei DMA: grandes mudan\u00e7as para o Google (SERP e Google My Business) e para as empresas em 2024 - google-trends-dma-1 - Business Ereputation - Uncategorized\" width=\"1024\" height=\"588\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-200x115.png 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-300x172.png 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-400x230.png 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-500x287.png 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-600x345.png 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-700x402.png 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-768x441.png 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-800x460.png 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-1024x588.png 1024w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1.png 1161w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>E \u00e9 ainda mais importante se tiveres em conta que todas as informa\u00e7\u00f5es s\u00e3o destacadas no Google Map e nos pedidos de itiner\u00e1rio (o mesmo se aplica ao Waze, que \u00e9 propriedade da Google).<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-3858 aligncenter\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-1024x607.png\" alt=\"Lei DMA: grandes mudan\u00e7as para o Google (SERP e Google My Business) e para as empresas em 2024 - google-trends-dma-2 - Business Ereputation - Uncategorized\" width=\"1024\" height=\"607\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-200x119.png 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-300x178.png 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-400x237.png 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-500x296.png 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-600x356.png 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-700x415.png 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-768x455.png 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-800x474.png 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-1024x607.png 1024w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"As_repercussoes_da_lei_europeia\"><\/span>As repercuss\u00f5es da lei europeia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Uma_possivel_redefinicao_das_normas\"><\/span>Uma poss\u00edvel redefini\u00e7\u00e3o das normas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A lei introduzida pela Uni\u00e3o Europeia pode levar a uma revis\u00e3o da forma como o Google My Business funciona. Sem antecipar os pormenores destas altera\u00e7\u00f5es, \u00e9 evidente que a plataforma ter\u00e1 de se adaptar a estes novos regulamentos. <\/p>\n<p style=\"text-align: left\"><em>Nota do editor: Vou, portanto, reservar um tempo consider\u00e1vel em 2024 para mudar o foco do<a href=\"https:\/\/www.business-ereputation.com\/produit\/ebook-google-my-business-guide-complet-pour-les-entrepreneurs-commercants-avec-futures-update\/\">e-book<\/a> e integrar as outras \u00e1reas de reputa\u00e7\u00e3o que recomendo nas sec\u00e7\u00f5es <a href=\"https:\/\/www.business-ereputation.com\/pt-pt\/categorie-produit\/aconselhamento-e-acompanhamento-gmb\/\">de servi\u00e7os<\/a>.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"O_desafio_da_adaptacao\"><\/span>O desafio da adapta\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Em resposta a estas mudan\u00e7as, as empresas ter\u00e3o de rever as suas estrat\u00e9gias para continuarem a tirar o m\u00e1ximo partido da sua presen\u00e7a online. Este per\u00edodo de adapta\u00e7\u00e3o ser\u00e1 crucial. Todos aqueles que apostaram a sua reputa\u00e7\u00e3o ou visibilidade apenas neste canal ter\u00e3o de se preparar para m\u00faltiplas mudan\u00e7as, evolu\u00e7\u00e3o, tempo e, consequentemente, investimento.  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mas_o_que_e_que_a_DMA_diz_realmente\"><\/span>Mas o que \u00e9 que a DMA diz realmente?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mais uma vez, o Google favorece o seu pr\u00f3prio servi\u00e7o, colocando-o no topo dos resultados, em detrimento de outros diret\u00f3rios&#8230; ou servi\u00e7os de avalia\u00e7\u00e3o.<\/p>\n<p>Pessoalmente, rio-me&#8230; e os outros diret\u00f3rios? Custa-me a acreditar que os ladr\u00f5es de dados possam deitar a m\u00e3o a este tipo de servi\u00e7o e que sejam destacados. Como estes sites (teste feito no meu SAS fechado e eu n\u00e3o faria backlink para ele):  <\/p>\n<ul>\n<li>https:\/\/www.118000.fr\/e_C0052459129<\/li>\n<li>https:\/\/hoodspot.fr\/adresse\/avenue-raymond-poincare-75116-paris\/78\/<\/li>\n<li>https:\/\/informatique.e-pro.fr\/paris\/poleetic-sas_f3831160 (com um n\u00famero pagante para obter o n\u00famero!)<\/li>\n<\/ul>\n<p>Nunca pedi para aparecer nestes meios de comunica\u00e7\u00e3o social, e \u00e9 a\u00ed que devemos fazer a limpeza. Como \u00e9 que eles obtiveram os dados das tuas empresas (scrappe!)? <\/p>\n<p>E quantos oferecem estes servi\u00e7os para al\u00e9m do Google My Business?<\/p>\n<ul>\n<li>Publica\u00e7\u00e3o de artigos<\/li>\n<li>Publica\u00e7\u00e3o de eventos<\/li>\n<li>FAQ<\/li>\n<li>Perguntas de futuros clientes<\/li>\n<li>Mensagens<\/li>\n<li>Integra\u00e7\u00e3o de produtos emblem\u00e1ticos (e desenvolvimento posterior com o centro comercial)<\/li>\n<li>Reserva online<\/li>\n<li>gest\u00e3o dos dias \u00fateis e n\u00e3o \u00fateis<\/li>\n<li>a aplica\u00e7\u00e3o m\u00f3vel para gerir tudo<\/li>\n<li>e um propriet\u00e1rio de ficheiro autenticado (em 50% dos casos)<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"E_quanto_a_outros_servicos_de_aconselhamento_em_linha\"><\/span>E quanto a outros servi\u00e7os de aconselhamento em linha?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Depois, h\u00e1 a quest\u00e3o das cr\u00edticas. O Google tem sido criticado por aceitar cr\u00edticas de contas sem autoridade e sob pseud\u00f3nimo (apenas uma conta Google), enquanto as outras plataformas cumprem a norma AFNOR NF ISO 20488, com pessoas dispon\u00edveis para falar (parab\u00e9ns, uma norma!). No que diz respeito \u00e0 norma, compreendo-a e pode ser uma alavanca (mostrar apenas cr\u00edticas de pessoas identificadas).  <\/p>\n<p>No que diz respeito \u00e0s pessoas dispon\u00edveis, n\u00e3o concordo: o apoio do Google \u00e9 extremamente fraco no primeiro n\u00edvel, mas quando passas \u00e0 fase seguinte, n\u00e3o h\u00e1 problema &#8211; desde h\u00e1 18 meses, todos os meus pedidos foram aceites (reintegra\u00e7\u00e3o de listagens, remo\u00e7\u00e3o de cr\u00edticas, etc.).<\/p>\n<p><strong>A ideia de tornar um custo adicional para todos os retalhistas o facto de terem um ou mais sistemas de monitoriza\u00e7\u00e3o e gest\u00e3o das opini\u00f5es dos clientes revolta-me&#8230; pagar para saber o grau de satisfa\u00e7\u00e3o das pessoas com o seu trabalho di\u00e1rio \u00e9 o que est\u00e1 em causa com esta lei.  <\/strong><\/p>\n<p>Estamos a aproximar-nos do modelo Sacem (os cabeleireiros e os donos de restaurantes compreender\u00e3o)&#8230;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_alternativas_tens_no_horizonte\"><\/span>Que alternativas tens no horizonte?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Places_uma_solucao_alternativa\"><\/span>Bing Places: uma solu\u00e7\u00e3o alternativa?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Estava a brincar&#8230; a seguir<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Verificacoes_verificadas_marseille_powa\"><\/span>Verifica\u00e7\u00f5es verificadas (marseille powa !) ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>90.800 refer\u00eancias de clientes no Google&#8230;<\/p>\n<p>J\u00e1 deviam estar a trabalhar nas suas pr\u00f3prias cr\u00edticas e reputa\u00e7\u00e3o dos clientes, que n\u00e3o me parece que sejam suficientemente internacionais:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3859 aligncenter\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/avis-verifie.png\" alt=\"Lei DMA: grandes mudan\u00e7as para o Google (SERP e My Business) e para as empresas em 2024 - avis-verifie - Business Ereputation - Uncategorized\" width=\"474\" height=\"427\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/avis-verifie-200x180.png 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/avis-verifie-300x270.png 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/avis-verifie-400x360.png 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/avis-verifie.png 474w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Trustpilot_e_um_ator_internacional\"><\/span>A Trustpilot \u00e9 um ator internacional?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sim, com 17.300.000 refer\u00eancias de clientes, este \u00e9 um ator muito real. Como explico neste site, ter v\u00e1rias &#8220;plantas&#8221; para regar com cr\u00edticas n\u00e3o \u00e9 mau e \u00e9 uma boa pr\u00e1tica. Por outro lado, o propriet\u00e1rio paga um m\u00ednimo de 129 euros por m\u00eas, mas se parar, a plataforma mant\u00e9m o seu conte\u00fado e listagem, mas bloqueia a recolha de cr\u00edticas&#8230; 129 x 12 = 1.548 euros por ano&#8230; uma loucura para uma empresa muito pequena.   <\/p>\n<p><em>Sabendo que, ao comprar o<a href=\"https:\/\/www.business-ereputation.com\/la-methode-google-my-business\/\">e-book<\/a>, ter\u00e1s todas as actualiza\u00e7\u00f5es e conselhos futuros sobre a aplica\u00e7\u00e3o do DMA&#8230;;-)<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reforcar_as_redes_sociais\"><\/span>Refor\u00e7ar as redes sociais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Com a for\u00e7a crescente de plataformas como o Facebook e o Instagram, n\u00e3o seria surpreendente ver estes gigantes da Web preencherem o vazio deixado por quaisquer altera\u00e7\u00f5es ao Google My Business. Isto partindo do princ\u00edpio que a Google concorda em index\u00e1-los ou que estas plataformas n\u00e3o cobram \u00e0 Google pelo acesso aos dados. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_minha_opiniao_Oportunidade_na_mudanca\"><\/span>A minha opini\u00e3o: Oportunidade na mudan\u00e7a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mesmo que o futuro do Google My Business, tal como o conhecemos, permane\u00e7a incerto em 2024, uma coisa \u00e9 certa: as empresas devem permanecer atentas e prontas para se adaptarem e, acima de tudo, seguir o fluxo para a sua visibilidade e reputa\u00e7\u00e3o online. Longe de ser um trav\u00e3o, esta nova regulamenta\u00e7\u00e3o pode ser vista como uma oportunidade de inova\u00e7\u00e3o e reinven\u00e7\u00e3o. Abra\u00e7amos esta mudan\u00e7a com otimismo e antecipa\u00e7\u00e3o. De um consultor de comunica\u00e7\u00e3o digital cheio de humor e sarcasmo!   <\/p>\n<p>Antecipa\u00e7\u00e3o, agilidade, oportunidade&#8230; em suma, um digital bem gerido.<\/p>\n<p><strong>Fontes :<\/strong><\/p>\n<ul>\n<li>https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_22_6423<\/li>\n<li>https:\/\/www.avis-verifies.com\/fr\/blog\/loi-dma-google-business-profile-2024\/<\/li>\n<li>https:\/\/www.webmarketing-com.com\/2023\/08\/02\/1711376-loi-dma-une-opportunite-pour-les-petites-entreprises<\/li>\n<li>https:\/\/www.journaldunet.com\/solutions\/seo-referencement\/1517005-mars-2024-r-i-p-google-my-business\/<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Na sequ\u00eancia da recente decis\u00e3o da Uni\u00e3o Europeia, o Google My Business poder\u00e1 sofrer grandes altera\u00e7\u00f5es at\u00e9 mar\u00e7o de 2024. Quais s\u00e3o as consequ\u00eancias para as empresas que dependem desta ferramenta? Vamos analisar as poss\u00edveis implica\u00e7\u00f5es.  <\/p>\n","protected":false},"author":1,"featured_media":8977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[140],"tags":[],"class_list":["post-8973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lei DMA: grandes mudan\u00e7as para o Google em 2024 (SERP e Google My Business)<\/title>\n<meta name=\"description\" content=\"Na sequ\u00eancia da recente decis\u00e3o da Uni\u00e3o Europeia, o Google My Business poder\u00e1 sofrer grandes altera\u00e7\u00f5es at\u00e9 mar\u00e7o de 2024. Quais s\u00e3o as consequ\u00eancias para as empresas que dependem desta ferramenta? 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Vamos analisar as poss\u00edveis implica\u00e7\u00f5es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/pt-pt\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-25T09:54:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T12:06:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/DMA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Lei DMA: grandes mudan\u00e7as para o Google (SERP e My Business) e para as empresas em 2024\",\"datePublished\":\"2023-08-25T09:54:40+00:00\",\"dateModified\":\"2025-10-22T12:06:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\\\/\"},\"wordCount\":1886,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/DMA.jpg\",\"inLanguage\":\"pt-PT\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\\\/\",\"name\":\"Lei DMA: grandes mudan\u00e7as para o Google em 2024 (SERP e Google My Business)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/lei-dma-grandes-mudancas-para-o-google-serp-e-my-business-e-para-as-empresas-em-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/DMA.jpg\",\"datePublished\":\"2023-08-25T09:54:40+00:00\",\"dateModified\":\"2025-10-22T12:06:02+00:00\",\"description\":\"Na sequ\u00eancia da recente decis\u00e3o da Uni\u00e3o Europeia, o Google My Business poder\u00e1 sofrer grandes altera\u00e7\u00f5es at\u00e9 mar\u00e7o de 2024. 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