{"id":8956,"date":"2023-07-21T15:05:54","date_gmt":"2023-07-21T15:05:54","guid":{"rendered":"https:\/\/www.business-ereputation.com\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/"},"modified":"2025-10-22T12:06:02","modified_gmt":"2025-10-22T12:06:02","slug":"google-my-business-vs-tripadvisor-uma-comparacao-detalhada","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/","title":{"rendered":"Google My Business vs TripAdvisor: Uma compara\u00e7\u00e3o detalhada"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Perguntam-me muitas vezes qual a plataforma de avalia\u00e7\u00f5es e reputa\u00e7\u00e3o que deves utilizar primeiro. Recebo sempre a mesma resposta: a plataforma mais vis\u00edvel no Google \u00e9 o Google My Business! Agora, dependendo do contexto e do teu neg\u00f3cio, o Tripadvisor \u00e9 definitivamente uma plataforma muito interessante que n\u00e3o deve ser negligenciada. \u00c9 por isso que estou a comparar as duas plataformas neste artigo e a dar-te o meu ponto de vista e algumas dicas na conclus\u00e3o.   <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#Introducao_ao_Google_My_Business_e_ao_TripAdvisor\" >Introdu\u00e7\u00e3o ao Google My Business e ao TripAdvisor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#O_que_e_o_Google_My_Business\" >O que \u00e9 o Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#O_que_e_o_TripAdvisor\" >O que \u00e9 o TripAdvisor?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#Comparacao_de_carateristicas\" >Compara\u00e7\u00e3o de carater\u00edsticas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#Visibilidade_na_Web\" >Visibilidade na Web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#Criticas_e_opinioes\" >Cr\u00edticas e opini\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#Gestao_da_reputacao_online\" >Gest\u00e3o da reputa\u00e7\u00e3o online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#Quem_e_o_publico-alvo_de_cada_servico\" >Quem \u00e9 o p\u00fablico-alvo de cada servi\u00e7o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#Objetivo_Google_My_Business\" >Objetivo Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#Objectivos_do_TripAdvisor\" >Objectivos do TripAdvisor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#Porque_escolher_o_Google_My_Business_ou_o_TripAdvisor\" >Porqu\u00ea escolher o Google My Business ou o TripAdvisor?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#As_vantagens_do_Google_My_Business\" >As vantagens do Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#As_vantagens_do_TripAdvisor\" >As vantagens do TripAdvisor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-vs-tripadvisor-uma-comparacao-detalhada\/#FAQs_e_dicas\" >FAQs e dicas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introducao_ao_Google_My_Business_e_ao_TripAdvisor\"><\/span>Introdu\u00e7\u00e3o ao Google My Business e ao TripAdvisor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vamos ao cerne da quest\u00e3o&#8230; uma compara\u00e7\u00e3o entre estes servi\u00e7os e a quem se destinam!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"O_que_e_o_Google_My_Business\"><\/span>O que \u00e9 o Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Google My Business, ou GMB, \u00e9 um servi\u00e7o gratuito que permite \u00e0s empresas gerir a sua presen\u00e7a online no Google, incluindo a pesquisa no Google e o Google Maps. \u00c9 como um diret\u00f3rio online que te ajuda a atrair clientes. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"O_que_e_o_TripAdvisor\"><\/span>O que \u00e9 o TripAdvisor?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O TripAdvisor, por outro lado, \u00e9 uma plataforma de viagens online onde os viajantes podem publicar cr\u00edticas, fotografias e conselhos sobre hot\u00e9is, restaurantes, atrac\u00e7\u00f5es e outras empresas relacionadas com viagens.<\/p>\n<p>Portanto, \u00e9 evidente que um talho s\u00f3 pode estar no Google My Business, enquanto uma empresa de aluguer de bicicletas pode estar em ambos&#8230; mas v\u00ea o meu conselho abaixo!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comparacao_de_carateristicas\"><\/span>Compara\u00e7\u00e3o de carater\u00edsticas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora que temos uma ideia do que s\u00e3o estes servi\u00e7os, vamos comparar as suas funcionalidades.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Visibilidade_na_Web\"><\/span>Visibilidade na Web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O GMB \u00e9 excelente se quiseres melhorar a visibilidade da tua empresa no Google. A for\u00e7a do GMB reside no &#8220;Local Pack&#8221;, o pequeno bloco de estabelecimentos (3 ou 4) sempre presente no topo das p\u00e1ginas, logo abaixo dos resultados pagos. <\/p>\n<p>O TripAdvisor, por outro lado, d\u00e1-te visibilidade global (al\u00e9m da sua aplica\u00e7\u00e3o m\u00f3vel!), alcan\u00e7ando milh\u00f5es de viajantes em todo o mundo. A for\u00e7a do Tripadvisor reside no seu conte\u00fado editorial, com artigos como &#8220;As 10 melhores praias privadas da C\u00f4te d&#8217;Azur&#8221;, que lista as melhores praias privadas com as pontua\u00e7\u00f5es mais elevadas. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Criticas_e_opinioes\"><\/span>Cr\u00edticas e opini\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ambos os servi\u00e7os permitem que os utilizadores deixem coment\u00e1rios, mas o TripAdvisor tem uma vantagem aqui. Porqu\u00ea? Porque o TripAdvisor foi criado com base nas opini\u00f5es dos utilizadores. Porque o TripAdvisor foi criado com base nas opini\u00f5es dos utilizadores. \u00c9 como ter um amigo que j\u00e1 visitou todos os lugares e te d\u00e1 conselhos!   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gestao_da_reputacao_online\"><\/span>Gest\u00e3o da reputa\u00e7\u00e3o online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A gest\u00e3o da reputa\u00e7\u00e3o \u00e9 crucial para qualquer empresa. Com o GMB, podes responder diretamente \u00e0s avalia\u00e7\u00f5es do Google. Com o TripAdvisor, tamb\u00e9m podes responder a cr\u00edticas, mas o foco est\u00e1 nas empresas relacionadas com viagens.  <\/p>\n<p>Como podes ver neste gr\u00e1fico, h\u00e1 mais coment\u00e1rios deixados no Google do que no Tripadvisor. Isto \u00e9 normal, pois h\u00e1 mais contas gmail abertas do que aplica\u00e7\u00f5es tripadvisor instaladas! <\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"alignnone wp-image-3838\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/comparatif-avis-gmb-tripadvisor.png\" alt=\"N\u00famero comparativo de avalia\u00e7\u00f5es do Google My Business no Tripadvisor\" width=\"603\" height=\"414\"><br \/>\nFonte : https:\/\/getwherewolf.com\/google-my-business-vs-tripadvisor-in-2022\/<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quem_e_o_publico-alvo_de_cada_servico\"><\/span>Quem \u00e9 o p\u00fablico-alvo de cada servi\u00e7o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cada servi\u00e7o tem os seus pr\u00f3prios utilizadores-alvo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Objetivo_Google_My_Business\"><\/span>Objetivo Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O GMB \u00e9 perfeito para as empresas locais que pretendem melhorar a sua visibilidade no Google. Quer tenhas um restaurante, um sal\u00e3o de cabeleireiro, um escrit\u00f3rio de advogados ou um pavilh\u00e3o desportivo, o GMB foi feito para ti. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Objectivos_do_TripAdvisor\"><\/span>Objectivos do TripAdvisor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O TripAdvisor, por outro lado, \u00e9 ideal para empresas relacionadas com viagens, como hot\u00e9is e restaurantes, que pretendem atingir um p\u00fablico altamente direcionado que \u00e9 fundamental no planeamento e prepara\u00e7\u00e3o de viagens.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Porque_escolher_o_Google_My_Business_ou_o_TripAdvisor\"><\/span>Porqu\u00ea escolher o Google My Business ou o TripAdvisor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"As_vantagens_do_Google_My_Business\"><\/span>As vantagens do Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O GMB permite-te controlar a forma como a tua empresa aparece no Google e no Google Maps. Podes atualizar as informa\u00e7\u00f5es da tua empresa, responder a cr\u00edticas e ver estat\u00edsticas sobre a forma como as pessoas pesquisam a tua empresa. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"As_vantagens_do_TripAdvisor\"><\/span>As vantagens do TripAdvisor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O TripAdvisor permite-te chegar a milh\u00f5es de viajantes. Tamb\u00e9m podes utilizar as suas ferramentas de marketing para atrair mais clientes. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ent\u00e3o, Google My Business ou TripAdvisor? A resposta depende do teu neg\u00f3cio. Se for uma empresa local que pretende melhorar a sua visibilidade no Google, ent\u00e3o o GMB \u00e9 para ti. Se for uma empresa relacionada com viagens que pretende alcan\u00e7ar um p\u00fablico global, ent\u00e3o o TripAdvisor \u00e9 a melhor op\u00e7\u00e3o.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs_e_dicas\"><\/span>FAQs e dicas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1. Posso utilizar o Google My Business e o TripAdvisor?<\/strong><\/p>\n<p>Sim, claro! Cada plataforma tem as suas vantagens e pode ajudar a tua empresa a chegar a diferentes clientes. \u00c9 aqui que pode haver uma oportunidade para os artes\u00e3os ou comerciantes. De facto, o Tripadvisor come\u00e7a a mostrar os comerciantes que pensaram em criar um elemento ou um conceito tur\u00edstico nas suas oficinas ou laborat\u00f3rios&#8230; v\u00ea o n\u00famero crescente de fabricantes de chocolate, por exemplo&#8230; Porque n\u00e3o crias uma atra\u00e7\u00e3o tur\u00edstica nas tuas instala\u00e7\u00f5es? Um photocall original? Destacar um facto hist\u00f3rico da tua rua?       etc.<\/p>\n<p><strong>2. O Google My Business \u00e9 gratuito?<\/strong><\/p>\n<p>Sim, o Google My Business \u00e9 um servi\u00e7o gratuito.<\/p>\n<p><strong>3. O TripAdvisor \u00e9 apenas para empresas relacionadas com viagens?<\/strong><\/p>\n<p>Na maior parte dos casos, sim. O TripAdvisor \u00e9 mais vantajoso para hot\u00e9is, restaurantes e outras empresas relacionadas com viagens. Mas n\u00e3o \u00e9 s\u00f3 isso, por exemplo: https: <a href=\"https:\/\/www.tripadvisor.fr\/Attraction_Review-g187147-d15549090-Reviews-Chocolatier_de_Paris-Paris_Ile_de_France.html\" target=\"_blank\" rel=\"noopener\">\/\/www.tripadvisor.fr\/Attraction_Review-g187147-d15549090-Reviews-Chocolatier_de_Paris-Paris_Ile_de_France.html<\/a>  <\/p>\n<p><strong>4. Como \u00e9 que posso melhorar a minha visibilidade nestas plataformas?<\/strong><\/p>\n<p>\u00c9 muito simples! Certifica-te de que a tua informa\u00e7\u00e3o est\u00e1 actualizada, responde \u00e0s cr\u00edticas e utiliza as suas ferramentas de marketing. Mas se quiseres assumir o controlo total das mesmas, optimiz\u00e1-las e atrair cr\u00edticas positivas: <a href=\"https:\/\/www.business-ereputation.com\/contact\/\">contacta-me<\/a>!  <\/p>\n<p><strong>5. Qual \u00e9 a melhor plataforma para a gest\u00e3o da reputa\u00e7\u00e3o online?<\/strong><\/p>\n<p>Ambas as plataformas oferecem boas op\u00e7\u00f5es para a gest\u00e3o da reputa\u00e7\u00e3o em linha. O importante \u00e9 monitorizar as cr\u00edticas regularmente e responder de forma adequada. Gostaria de dizer: rega as tuas plantas digitais com amor!  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As pessoas perguntam-me muitas vezes qual a plataforma de avalia\u00e7\u00e3o que devem utilizar em primeiro lugar. Recebo sempre a mesma resposta: a plataforma mais vis\u00edvel no Google \u00e9 o Google My Business! Agora, n\u00e3o h\u00e1 d\u00favida de que o Tripadvisor \u00e9 uma plataforma muito interessante. Neste artigo, vou comparar as duas plataformas.   <\/p>\n","protected":false},"author":1,"featured_media":8958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[158,140],"tags":[],"class_list":["post-8956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google My Business vs TripAdvisor: Uma compara\u00e7\u00e3o detalhada<\/title>\n<meta name=\"description\" content=\"A que plataforma de avalia\u00e7\u00e3o deves recorrer em primeiro lugar? Recebo sempre a mesma resposta: Google My Business! Mas n\u00e3o h\u00e1 d\u00favida de que o Tripadvisor \u00e9 uma plataforma muito interessante. 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