{"id":8897,"date":"2023-08-22T07:40:26","date_gmt":"2023-08-22T07:40:26","guid":{"rendered":"https:\/\/www.business-ereputation.com\/o-google-introduz-hiperligacoes-para-os-meios-de-comunicacao-social-e-redes-sociais-nos-perfis-das-empresas\/"},"modified":"2025-10-22T12:05:21","modified_gmt":"2025-10-22T12:05:21","slug":"o-google-introduz-hiperligacoes-para-os-meios-de-comunicacao-social-e-redes-sociais-nos-perfis-das-empresas","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/o-google-introduz-hiperligacoes-para-os-meios-de-comunicacao-social-e-redes-sociais-nos-perfis-das-empresas\/","title":{"rendered":"O Google introduz hiperliga\u00e7\u00f5es para os meios de comunica\u00e7\u00e3o social e redes sociais nos perfis das empresas"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>A forma como as empresas se apresentam no Google est\u00e1 em constante evolu\u00e7\u00e3o. A recente atualiza\u00e7\u00e3o do Google oferece uma nova oportunidade para as empresas aumentarem a sua visibilidade online, permitindo que os links para os seus perfis nas redes sociais sejam adicionados diretamente ao seu perfil no Google. Atualmente, est\u00e1 a ser implementada em todo o mundo e em breve estar\u00e1 dispon\u00edvel em Fran\u00e7a&#8230;  <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-google-introduz-hiperligacoes-para-os-meios-de-comunicacao-social-e-redes-sociais-nos-perfis-das-empresas\/#As_vantagens_da_integracao_das_redes_sociais\" >As vantagens da integra\u00e7\u00e3o das redes sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-google-introduz-hiperligacoes-para-os-meios-de-comunicacao-social-e-redes-sociais-nos-perfis-das-empresas\/#Como_adicionar_brevemente_ligacoes_a_meios_de_comunicacao_social_redes_sociais\" >Como adicionar (brevemente) liga\u00e7\u00f5es a meios de comunica\u00e7\u00e3o social \/ redes sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-google-introduz-hiperligacoes-para-os-meios-de-comunicacao-social-e-redes-sociais-nos-perfis-das-empresas\/#Impacto_nas_estrategias_digitais\" >Impacto nas estrat\u00e9gias digitais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-google-introduz-hiperligacoes-para-os-meios-de-comunicacao-social-e-redes-sociais-nos-perfis-das-empresas\/#A_minha_visao_Conselho\" >A minha vis\u00e3o \/ Conselho<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"As_vantagens_da_integracao_das_redes_sociais\"><\/span>As vantagens da integra\u00e7\u00e3o das redes sociais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aumenta <strong>a visibilidade:<\/strong> as redes sociais s\u00e3o uma ferramenta poderosa para aumentar o conhecimento da marca. Ao integrar estes links no Google, as empresas podem facilmente direcionar o tr\u00e1fego para as suas plataformas sociais, aumentando assim a sua visibilidade. <\/p>\n<p><strong>Maior intera\u00e7\u00e3o com os clientes:<\/strong> as plataformas sociais permitem \u00e0s empresas interagir diretamente com os seus clientes, obter feedback e construir uma rela\u00e7\u00e3o de confian\u00e7a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_adicionar_brevemente_ligacoes_a_meios_de_comunicacao_social_redes_sociais\"><\/span>Como adicionar (brevemente) liga\u00e7\u00f5es a meios de comunica\u00e7\u00e3o social \/ redes sociais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para as empresas que pretendem tirar partido desta funcionalidade, segue um guia passo-a-passo:<\/p>\n<ol>\n<li>Inicia sess\u00e3o na tua conta Google My Business.<\/li>\n<li>Seleciona a instala\u00e7\u00e3o que pretendes gerir.<\/li>\n<li>No menu, clica em &#8220;Informa\u00e7\u00f5es&#8221;.<\/li>\n<li>Desce at\u00e9 \u00e0 sec\u00e7\u00e3o &#8220;Liga\u00e7\u00f5es de perfis de redes sociais&#8221; e clica em &#8220;Adicionar uma liga\u00e7\u00e3o&#8221;.<\/li>\n<li>Introduz o URL do teu perfil de rede social.<\/li>\n<li>Clica em &#8220;Aplicar&#8221; para guardar as altera\u00e7\u00f5es.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Impacto_nas_estrategias_digitais\"><\/span>Impacto nas estrat\u00e9gias digitais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A adi\u00e7\u00e3o de liga\u00e7\u00f5es \u00e0s redes sociais oferece \u00e0s empresas uma nova forma de se ligarem ao seu p\u00fablico. \u00c9 tamb\u00e9m uma oportunidade para alargarem o seu alcance e refor\u00e7arem a sua presen\u00e7a digital. <\/p>\n<p>Por conseguinte, \u00e9 essencial que as empresas adoptem esta atualiza\u00e7\u00e3o e a integrem na sua estrat\u00e9gia digital global.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_minha_visao_Conselho\"><\/span>A minha vis\u00e3o \/ Conselho<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com esta nova atualiza\u00e7\u00e3o, a Google confirma a import\u00e2ncia das redes sociais no panorama digital atual. As empresas precisam de se adaptar rapidamente a estas mudan\u00e7as se quiserem manter-se competitivas e relevantes no ambiente online em constante mudan\u00e7a. <\/p>\n<p>Cada atualiza\u00e7\u00e3o, cada nova funcionalidade introduzida pelo Google, \u00e9 uma oportunidade para as empresas refor\u00e7arem a sua presen\u00e7a online, aumentarem a sua visibilidade e interagirem eficazmente com o seu p\u00fablico-alvo. As empresas que adoptarem e se adaptarem rapidamente a estas mudan\u00e7as ser\u00e3o as que conseguir\u00e3o destacar-se da concorr\u00eancia.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A recente atualiza\u00e7\u00e3o do Google Business Profile oferece uma nova oportunidade para as empresas aumentarem a sua visibilidade online, permitindo que os links para os seus perfis nas redes sociais sejam adicionados diretamente ao seu perfil do Google. Est\u00e1 atualmente a ser implementada em todo o mundo e em breve estar\u00e1 dispon\u00edvel em Fran\u00e7a&#8230; <\/p>\n","protected":false},"author":1,"featured_media":8899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[158,140],"tags":[],"class_list":["post-8897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Not\u00edcias: adicionar redes sociais ao Google Business Profile (antigo GMB)<\/title>\n<meta name=\"description\" content=\"A recente atualiza\u00e7\u00e3o do Google Business Profile oferece uma 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