{"id":8850,"date":"2024-01-03T18:20:34","date_gmt":"2024-01-03T18:20:34","guid":{"rendered":"https:\/\/www.business-ereputation.com\/as-ultimas-novidades-do-google-my-business\/"},"modified":"2025-10-22T11:04:25","modified_gmt":"2025-10-22T11:04:25","slug":"as-ultimas-novidades-do-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/as-ultimas-novidades-do-google-my-business\/","title":{"rendered":"As \u00faltimas novidades do Google My Business"},"content":{"rendered":"

A Google continua a melhorar o seu servi\u00e7o Google My Business e est\u00e1 a acelerar as coisas a todos os n\u00edveis. O final de 2023 foi um bom exemplo disso. Resumi aqui uma s\u00e9rie de novas funcionalidades dispon\u00edveis nos EUA e que est\u00e3o a ser implementadas em todo o mundo. <\/strong><\/p>\n

    \n
  1. Impacto das horas de abertura e fecho nas classifica\u00e7\u00f5es locais<\/strong>: a Sterling Sky observou que as horas de abertura e fecho t\u00eam agora uma influ\u00eancia significativa nas classifica\u00e7\u00f5es locais (especialmente no PACK3 local). Este fen\u00f3meno, anteriormente especulativo, parece agora ser um fator de classifica\u00e7\u00e3o confirmado. No entanto, n\u00e3o aconselho que mintas sobre isto, pois pode ter um efeito de arrastamento significativo (cr\u00edticas negativas, atualiza\u00e7\u00e3o da listagem por terceiros, etc.). <\/li>\n
  2. Novos atributos de identidade<\/strong>: O Google Business Profile introduz dois novos atributos para identificar empresas pertencentes a pessoas com defici\u00eancia ou a pessoas “ind\u00edgenas” (o an\u00fancio nos EUA refere-se a empresas pertencentes a ind\u00edgenas). O objetivo desta funcionalidade \u00e9 ajudar os utilizadores a encontrar empresas que correspondam aos seus valores e a comprar produtos e servi\u00e7os locais, o que \u00e9 positivo. <\/li>\n
  3. Atributo para pequenas empresas<\/strong>: Foi criado um novo atributo para destacar as pequenas empresas. No entanto, \u00e9 necess\u00e1rio clarificar a forma como o Google atribui ou permite que as empresas escolham este atributo. E, sobretudo, para medir o seu impacto nas classifica\u00e7\u00f5es. <\/li>\n
  4. Atributos para pavilh\u00f5es<\/strong> desportivos: Foram acrescentados atributos pormenorizados para pavilh\u00f5es desportivos, como a presen\u00e7a de uma piscina ou de um campo de basquetebol, permitindo aos clientes fazer uma sele\u00e7\u00e3o mais precisa.<\/li>\n
  5. Aviso sobre atributos<\/strong>: a sele\u00e7\u00e3o de determinados atributos, como “servi\u00e7os no local”, pode dar origem a informa\u00e7\u00f5es incorrectas nos resultados da pesquisa e a problemas de visualiza\u00e7\u00e3o, podendo afetar a reputa\u00e7\u00e3o de uma empresa. Este \u00e9 um erro que persiste com esta nova funcionalidade e que esperamos que seja resolvido rapidamente. <\/li>\n
  6. Altera\u00e7\u00f5es aos an\u00fancios de servi\u00e7os locais (LSA)<\/a><\/strong>: O n\u00famero de an\u00fancios LSA apresentados nos computadores foi reduzido e a sua frequ\u00eancia de rota\u00e7\u00e3o aumentou, afectando a visibilidade das empresas estabelecidas e oferecendo novas oportunidades \u00e0s pequenas empresas.<\/li>\n
  7. Chat em direto no ambiente<\/strong> de trabalho: Os perfis empresariais no ambiente de trabalho oferecem agora uma op\u00e7\u00e3o de chat em direto, aumentando a acessibilidade para os clientes que preferem n\u00e3o comunicar por telefone. Estou sempre a dizer que o Google my business \u00e9 uma rede social em direto, n\u00e3o um diret\u00f3rio, e \u00e9 isso que est\u00e1 em causa. <\/li>\n
  8. FAQ sobre mensagens do Google My Business<\/strong>: Falei recentemente sobre este assunto aqui<\/a>, e a automatiza\u00e7\u00e3o da discuss\u00e3o e as FAQ est\u00e3o a intensificar-se!<\/li>\n
  9. Prefer\u00eancias alimentares no Google Maps<\/strong>: A Google est\u00e1 a testar uma funcionalidade que permite aos utilizadores definir prefer\u00eancias alimentares espec\u00edficas, influenciando assim os resultados da pesquisa de restaurantes. Isto \u00e9 importante porque, se um restaurante n\u00e3o especificar pratos veganos, por exemplo, a sua listagem n\u00e3o aparecer\u00e1 ou n\u00e3o aparecer\u00e1 bem para um cliente vegano. <\/li>\n
  10. Actividades para os estabelecimentos de alojamento<\/strong>: Foi acrescentado um separador “Actividades” para os hot\u00e9is e outros estabelecimentos de alojamento (casas de turismo rural, pens\u00f5es, etc.), que permite destacar as actividades ou servi\u00e7os locais oferecidos (piscina, t\u00e9nis, etc.). Deixa de ter de utilizar a sec\u00e7\u00e3o de servi\u00e7os e passa a utilizar a sec\u00e7\u00e3o de actividades (ou duplica ambas…;-) <\/li>\n
  11. “T\u00f3picos do local” com 3 men\u00e7\u00f5es:<\/strong> os t\u00f3picos ou objectos do local aparecem nas avalia\u00e7\u00f5es do Google depois de serem mencionados tr\u00eas vezes nas avalia\u00e7\u00f5es, fornecendo indica\u00e7\u00f5es sobre os aspectos not\u00e1veis de uma empresa. Como disse no m\u00e9todo,<\/a> tens de dar uma orienta\u00e7\u00e3o inteligente \u00e0 avalia\u00e7\u00e3o apresentada por um cliente. Por exemplo, pergunta-lhes o que comeram, qual foi o servi\u00e7o que mais apreciaram, etc. <\/li>\n
  12. Justificativas, etiquetas de imagem e CTAs para op\u00e7\u00f5es vegetarianas<\/strong>: Foram adicionadas novas funcionalidades para destacar melhor as op\u00e7\u00f5es vegetarianas e veganas nos restaurantes, incluindo etiquetas de imagem espec\u00edficas. Aconselhamos-te vivamente a dar uma vista de olhos a estas funcionalidades o mais rapidamente poss\u00edvel e a implement\u00e1-las. <\/li>\n
  13. Justifica\u00e7\u00f5es de listas<\/strong>: As men\u00e7\u00f5es em listas ou artigos externos podem agora influenciar as justifica\u00e7\u00f5es apresentadas nos perfis das empresas no Google. A apresenta\u00e7\u00e3o do Google vai mudar com o Google SGE (intelig\u00eancia artificial nos resultados de pesquisa) e, por isso, \u00e9 fortemente aconselhado que fa\u00e7as tamb\u00e9m assessoria de imprensa digital para garantir uma boa reputa\u00e7\u00e3o para al\u00e9m das estrelas do Google. Em 2023, oferecerei um servi\u00e7o dedicado neste s\u00edtio. <\/li>\n<\/ol>\n

    Estes desenvolvimentos demonstram a import\u00e2ncia crescente do Google My Business nas estrat\u00e9gias de marketing local e sublinham a necessidade de as empresas se manterem informadas e se adaptarem rapidamente \u00e0s novas funcionalidades, a fim de optimizarem a sua visibilidade online.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    A Google continua a melhorar o seu servi\u00e7o Google My Business e est\u00e1 a acelerar as coisas a todos os n\u00edveis. O final de 2023 foi um bom exemplo disso. Resumi aqui uma s\u00e9rie de novas funcionalidades dispon\u00edveis nos EUA e que est\u00e3o a ser implementadas em todo o mundo. <\/p>\n","protected":false},"author":1,"featured_media":8851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[153,158,140],"tags":[],"class_list":["post-8850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerciante","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"\nAs \u00faltimas novidades do Google My Business<\/title>\n<meta name=\"description\" content=\"A Google continua a melhorar o seu servi\u00e7o Google My Business e est\u00e1 a acelerar as coisas a todos os n\u00edveis. 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