{"id":8827,"date":"2023-12-31T10:22:44","date_gmt":"2023-12-31T10:22:44","guid":{"rendered":"https:\/\/www.business-ereputation.com\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/"},"modified":"2025-10-22T11:04:25","modified_gmt":"2025-10-22T11:04:25","slug":"comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/","title":{"rendered":"Comprar cr\u00edticas do Google: a ideia errada (e um tiro no p\u00e9)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>No mundo conectado de hoje, a presen\u00e7a on-line e as avalia\u00e7\u00f5es do Google tornaram-se cruciais para o sucesso de uma empresa. No entanto, a ideia de comprar avalia\u00e7\u00f5es do Google levanta uma quest\u00e3o importante: ser\u00e1 esta uma estrat\u00e9gia sensata para atrair e convencer novos ou futuros clientes? A resposta \u00e9 um rotundo n\u00e3o. Esta pr\u00e1tica pode prejudicar seriamente a tua reputa\u00e7\u00e3o e credibilidade. Al\u00e9m disso, exp\u00f5e-te a grandes riscos legais, incluindo multas e penaliza\u00e7\u00f5es substanciais por parte da Google.    <\/strong><\/p>\n<p><b>Vou falar-te dos riscos a curto e a longo prazo e da facilidade com que o Google os detecta.<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#Comprar_criticas_do_Google_e_assim_tao_facil\" >Comprar cr\u00edticas do Google: \u00e9 assim t\u00e3o f\u00e1cil?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#Como_e_que_o_Google_detecta_criticas_compradas_e_que_medidas_toma\" >Como \u00e9 que o Google detecta cr\u00edticas compradas e que medidas toma?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#E_ai_tens_tudo_o_que_construiste_online_para_promover_o_teu_negocio\" >E a\u00ed tens, tudo o que constru\u00edste online para promover o teu neg\u00f3cio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#reduzidos_a_nada_por_100_euros_20_avisos_a_5_euros_mal_investidos\" >reduzidos a nada por 100 euros (20 avisos a 5 euros) mal investidos!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#Por_que_razao_nao_deves_comprar_avaliacoes_do_Google_para_a_tua_empresa_ou_negocio\" >Por que raz\u00e3o n\u00e3o deves comprar avalia\u00e7\u00f5es do Google para a tua empresa ou neg\u00f3cio?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#Como_e_que_posso_obter_em_massa_criticas_reais_do_Google\" >Como \u00e9 que posso obter em massa cr\u00edticas reais do Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#Em_poucas_palavras%E2%80%A6\" >Em poucas palavras&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#Quais_sao_as_consequencias_legais_da_compra_de_avaliacoes_do_Google\" >Quais s\u00e3o as consequ\u00eancias legais da compra de avalia\u00e7\u00f5es do Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#Como_e_que_o_Google_detecta_criticas_falsas\" >Como \u00e9 que o Google detecta cr\u00edticas falsas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#Qual_e_o_impacto_de_uma_avaliacao_genuina_do_Google_na_minha_empresa\" >Qual \u00e9 o impacto de uma avalia\u00e7\u00e3o genu\u00edna do Google na minha empresa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#Posso_eliminar_uma_critica_negativa_genuina_no_Google\" >Posso eliminar uma cr\u00edtica negativa genu\u00edna no Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#Como_podes_incentivar_os_clientes_a_deixarem_comentarios_no_Google\" >Como podes incentivar os clientes a deixarem coment\u00e1rios no Google?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Comprar_criticas_do_Google_e_assim_tao_facil\"><\/span>Comprar cr\u00edticas do Google: \u00e9 assim t\u00e3o f\u00e1cil?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sim, \u00e9 f\u00e1cil!<br \/>\nA compra de avalia\u00e7\u00f5es do Google implica o pagamento de coment\u00e1rios e classifica\u00e7\u00f5es falsificados para melhorar a imagem da tua empresa na Internet.<\/p>\n<p>Existem dezenas de plataformas em linha que oferecem estes servi\u00e7os, com pre\u00e7os que variam entre os 5 e os 15 euros por avalia\u00e7\u00e3o&#8230; m\u00e1gica, poder\u00e1s perguntar? Vou contar-te a rea\u00e7\u00e3o negativa que v\u00e1rios dos meus clientes tiveram e que depois me contactaram consternados. Alguns deles compraram cerca de trinta avalia\u00e7\u00f5es por 1000 euros e desapareceram do Google My Business 2 meses depois&#8230; um verdadeiro desastre para a sua empresa e para o seu volume de neg\u00f3cios.  <\/p>\n<p>Com o aumento da luta contra as informa\u00e7\u00f5es falsas, o Google intensificou os seus esfor\u00e7os para eliminar as &#8220;fazendas de cliques e avalia\u00e7\u00f5es&#8221; e, assim, a dete\u00e7\u00e3o de avalia\u00e7\u00f5es n\u00e3o aut\u00eanticas. As empresas que se dedicam a esta pr\u00e1tica de compra de cr\u00edticas correm o risco de ver o seu perfil do Google My Business suspenso ou eliminado. As cr\u00edticas compradas, muitas vezes pouco convincentes e por vezes escritas em l\u00ednguas estrangeiras, podem ser facilmente identificadas pelos sofisticados algoritmos da Google, com consequ\u00eancias negativas para as empresas em causa.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_e_que_o_Google_detecta_criticas_compradas_e_que_medidas_toma\"><\/span>Como \u00e9 que o Google detecta cr\u00edticas compradas e que medidas toma?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Estes avisos s\u00e3o colocados por IPs no estrangeiro e n\u00e3o por IPs locais pr\u00f3ximos da tua empresa.<\/li>\n<li>As cr\u00edticas s\u00e3o apresentadas por contas do Google que nunca apareceram num IP franc\u00eas (n\u00e3o \u00e9 um cliente tur\u00edstico),<\/li>\n<li>Estas pessoas que te venderam cr\u00edticas utilizaram os mesmos rob\u00f4s e IPs para vender milhares de cr\u00edticas a outros comerciantes em todo o mundo, por isso, quando um comerciante rival declara ao Google as cr\u00edticas compradas, o Google pode facilmente localizar todas as cr\u00edticas deixadas,<\/li>\n<li>Se um concorrente suspeitar que andas a comprar cr\u00edticas, <a href=\"https:\/\/www.business-ereputation.com\/les-risques-dune-strategie-davis-google-et-dune-hausse-trop-rapide\/\">ter\u00e1 todo o gosto em lan\u00e7ar-te para os meios de comunica\u00e7\u00e3o social locais <\/a>.  <\/li>\n<li>Estas cr\u00edticas n\u00e3o s\u00e3o suavizadas ao longo do tempo, a curva estat\u00edstica mostra \u00e0 Google uma aquisi\u00e7\u00e3o irregular de classifica\u00e7\u00f5es e cr\u00edticas, e a Google lan\u00e7a o seu rob\u00f4 de controlo e modera\u00e7\u00e3o,<\/li>\n<li>S\u00e3o arquivados em l\u00ednguas estrangeiras ou atrav\u00e9s de ferramentas de tradu\u00e7\u00e3o autom\u00e1tica detectadas pelo google,<br \/>\n<strong>&#8230; para que o google lance ac\u00e7\u00f5es sobre o teu ficheiro &#8230;<\/strong><\/li>\n<li>Verifica e elimina cr\u00edticas que foram consideradas dignas de compra, mas tamb\u00e9m outras que foram justificadas. Tenho clientes que perderam metade das suas cr\u00edticas reais no processo.<\/li>\n<li>Verificar se a listagem est\u00e1 demasiado optimizada em termos de palavras-chave: o Google elimina todas as palavras-chave (t\u00edtulos, descri\u00e7\u00e3o, etc.) e j\u00e1 tive clientes que acabaram por ter o nome da empresa no KBIS e mais nada.<\/li>\n<li>Verificar a rece\u00e7\u00e3o do cliente (f\u00e1cil de fazer com o google maps) &gt; Se n\u00e3o houver uma marca relativa e vis\u00edvel no endere\u00e7o da listagem, o google suspende imediatamente a listagem,<\/li>\n<li>Verifica\u00e7\u00e3o da categoria: se alguma das categorias n\u00e3o corresponder \u00e0 atividade que declaraste, ou se estiveres numa categoria que tenha sido demasiado utilizada (serralheiros, t\u00e9cnicos de aquecimento, telhadores, etc.), o Google suspender\u00e1 imediatamente a tua listagem,<\/li>\n<li>Controlo da \u00e1rea de influ\u00eancia: se tiveres introduzido v\u00e1rias localidades ou cidades, todas as outras fora do teu endere\u00e7o desaparecer\u00e3o,<\/li>\n<li>Verifica o hor\u00e1rio de funcionamento e o n\u00famero de telefone ligados \u00e0 p\u00e1gina &gt;. Se n\u00e3o estiverem em conformidade, o Google suspender\u00e1 imediatamente a p\u00e1gina<br \/>\n&#8230;<strong> e o Google tomar\u00e1 medidas relativamente \u00e0 tua conta &#8230;<\/strong><\/li>\n<li>An\u00e1lise de todos os teus registos ligados \u00e0 tua conta (aviso, t\u00edtulo e categoria),<\/li>\n<li>Se houver demasiados registos n\u00e3o conformes: suspens\u00e3o dos registos ou, pior ainda, encerramento da conta.<\/li>\n<\/ol>\n<h3 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"E_ai_tens_tudo_o_que_construiste_online_para_promover_o_teu_negocio\"><\/span>E a\u00ed tens, tudo o que constru\u00edste online para promover o teu neg\u00f3cio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"reduzidos_a_nada_por_100_euros_20_avisos_a_5_euros_mal_investidos\"><\/span>reduzidos a nada por 100 euros (20 avisos a 5 euros) mal investidos!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-4407 aligncenter\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/12\/la-pyramide-secroule.gif\" alt=\"Comprar cr\u00edticas do Google: a ideia errada (e dar um tiro no p\u00e9) - la-pyramide-secroule - Ereputa\u00e7\u00e3o empresarial - Comerciante\" width=\"441\" height=\"248\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_razao_nao_deves_comprar_avaliacoes_do_Google_para_a_tua_empresa_ou_negocio\"><\/span>Por que raz\u00e3o n\u00e3o deves comprar avalia\u00e7\u00f5es do Google para a tua empresa ou neg\u00f3cio?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A compra de cr\u00edticas do Google \u00e9 enganosa para os consumidores e \u00e9 <a href=\"https:\/\/www.economie.gouv.fr\/particuliers\/faux-avis-consommateurs-sur-internet\" target=\"_blank\" rel=\"noopener\">punida pela lei francesa, pelos regulamentos do Google e pelos<\/a> pr\u00f3prios consumidores. A Google pro\u00edbe formalmente esta pr\u00e1tica e pode eliminar contribui\u00e7\u00f5es consideradas enganosas ou manipuladoras sem aviso pr\u00e9vio. As empresas apanhadas a fazer isto podem ver o seu perfil eliminado, perdendo assim uma valiosa visibilidade online.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_e_que_posso_obter_em_massa_criticas_reais_do_Google\"><\/span>Como \u00e9 que posso obter em massa cr\u00edticas reais do Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9 este o objetivo do <a href=\"https:\/\/www.business-ereputation.com\/pt-pt\/categorie-produit\/ebook-google-my-business\/\">m\u00e9todo \u00e0 venda neste s\u00edtio, baseado em anos e milhares de fichas de clientes<\/a>: <\/p>\n<ul>\n<li>Optimiza a gest\u00e3o do teu ficheiro para evitar problemas ao longo do tempo,<\/li>\n<li>Otimiza\u00e7\u00e3o do formul\u00e1rio (sem\u00e2ntica e op\u00e7\u00f5es relacionadas com a tua atividade),<\/li>\n<li>Mais de 15 cen\u00e1rios para recolher conselhos naturais REAIS,<\/li>\n<li>Coloca esta reputa\u00e7\u00e3o em m\u00fasica nas tuas comunica\u00e7\u00f5es locais para obteres um fluxo constante de novos clientes e cr\u00edticas.<\/li>\n<\/ul>\n<p>Tal como uma receita, passo a passo, segue as instru\u00e7\u00f5es e tudo acontecer\u00e1 naturalmente ao longo do tempo.<\/p>\n<p>Por fim, ao comprares <a href=\"https:\/\/www.business-ereputation.com\/pt-pt\/categorie-produit\/ebook-google-my-business\/\">este m\u00e9todo (ebook em pdf)<\/a> ficas automaticamente subscrito para futuras vers\u00f5es, pelo que sempre que o Google fizer altera\u00e7\u00f5es ou novas dicas\/cen\u00e1rios receber\u00e1s o ebook por email. Uma estrat\u00e9gia simples, honesta e a longo prazo. <\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-large button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/produit\/ebook-google-my-business-guide-complet-pour-les-entrepreneurs-commercants-avec-futures-update\/\"><i class=\"fa-grin-hearts fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMPRA O M\u00c9TODO: Obt\u00e9m cr\u00edticas massivas NATURAIS no Google<\/span><\/a><\/div><div class=\"woocommerce \"><ul class=\"products clearfix products-1\">\n<li class=\"product type-product post-10976 status-publish first instock product_cat-ebook-google-my-business product_tag-premium-pt-pt has-post-thumbnail featured downloadable virtual purchasable product-type-simple product-grid-view\">\n\t<div class=\"fusion-product-wrapper\">\n<a href=\"https:\/\/www.business-ereputation.com\/pt-pt\/produit\/google-my-business-ebook-futuras-actualizacoes-incluidas-um-guia-completo-para-empresarios-e-retalhistas\/\" class=\"product-images\" aria-label=\"Google My Business Ebook (+ futuras actualiza\u00e7\u00f5es inclu\u00eddas): um guia completo para empres\u00e1rios e retalhistas\">\n\n<div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"500\" height=\"301\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-500x301.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-post-image\" alt=\"Ebook Google My Business (+ Les futures mises \u00e0 jour incluses) : guide complet pour les entrepreneurs &amp; commer\u00e7ants - ebook-gmb-plus-versiont - Business Ereputation - Ebook Google My Business\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-200x120.png 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-300x180.png 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-400x240.png 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-500x301.png 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-600x361.png 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-700x421.png 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-768x462.png 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-800x481.png 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-1024x615.png 1024w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-1200x721.png 1200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont-1536x923.png 1536w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/05\/ebook-gmb-plus-versiont.png 1920w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t<div class=\"cart-loading\"><i class=\"awb-icon-spinner\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t<\/div>\n<\/a>\n<div class=\"fusion-product-content\">\n\t<div class=\"product-details\">\n\t\t<div class=\"product-details-container\">\n<h3 class=\"product-title\">\n\t<a href=\"https:\/\/www.business-ereputation.com\/pt-pt\/produit\/google-my-business-ebook-futuras-actualizacoes-incluidas-um-guia-completo-para-empresarios-e-retalhistas\/\">\n\t\tGoogle My Business Ebook (+ futuras actualiza\u00e7\u00f5es inclu\u00eddas): um guia completo para empres\u00e1rios e retalhistas\t<\/a>\n<\/h3>\n<div class=\"fusion-price-rating\">\n\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>89.00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><\/span>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\t<div class=\"product-buttons\">\n\t\t<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n\t\t<div class=\"product-buttons-container clearfix\">\n<a href=\"\/pt-pt\/wp-json\/wp\/v2\/posts\/8827?add-to-cart=10976\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_10976\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"10976\" data-product_sku=\"ebookpremium\" aria-label=\"Adiciona ao carrinho: &ldquo;Google My Business Ebook (+ futuras actualiza\u00e7\u00f5es inclu\u00eddas): um guia completo para empres\u00e1rios e retalhistas&rdquo;\" rel=\"nofollow\">Adicionar<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_10976\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n\n<a href=\"https:\/\/www.business-ereputation.com\/pt-pt\/produit\/google-my-business-ebook-futuras-actualizacoes-incluidas-um-guia-completo-para-empresarios-e-retalhistas\/\" class=\"show_details_button\">\n\tDetails<\/a>\n\n\n\t<\/div>\n\t<\/div>\n\n\t<\/div> <\/div>\n<\/li>\n<\/ul>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-large button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/produit\/ebook-google-my-business-guide-complet-pour-les-entrepreneurs-commercants-avec-futures-update\/\"><i class=\"fa-grin-hearts fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMPRA O M\u00c9TODO: Obt\u00e9m cr\u00edticas massivas NATURAIS no Google<\/span><\/a><\/div><div class=\"fusion-text fusion-text-2\"><h2><span class=\"ez-toc-section\" id=\"Em_poucas_palavras%E2%80%A6\"><\/span>Em poucas palavras&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Comprar cr\u00edticas do Google \u00e9 uma estrat\u00e9gia de curto prazo e um mau investimento que prejudica a reputa\u00e7\u00e3o da tua empresa a longo prazo. N\u00e3o s\u00f3 n\u00e3o \u00e9 \u00e9tico, como tamb\u00e9m \u00e9 ilegal e arriscado. Em vez disso, concentrar os seus esfor\u00e7os na obten\u00e7\u00e3o de avalia\u00e7\u00f5es genu\u00ednas e responder proactivamente ao feedback dos clientes \u00e9 uma forma muito mais eficaz e sustent\u00e1vel de construir uma imagem positiva e ganhar a confian\u00e7a dos consumidores.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Quais_sao_as_consequencias_legais_da_compra_de_avaliacoes_do_Google\"><\/span>Quais s\u00e3o as consequ\u00eancias legais da compra de avalia\u00e7\u00f5es do Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A compra de cr\u00edticas falsas pode dar origem a uma coima de at\u00e9 300 000 euros e a penas de pris\u00e3o para os diretores das empresas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_e_que_o_Google_detecta_criticas_falsas\"><\/span>Como \u00e9 que o Google detecta cr\u00edticas falsas?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Google utiliza algoritmos avan\u00e7ados para identificar comportamentos suspeitos e cr\u00edticas n\u00e3o aut\u00eanticas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Qual_e_o_impacto_de_uma_avaliacao_genuina_do_Google_na_minha_empresa\"><\/span>Qual \u00e9 o impacto de uma avalia\u00e7\u00e3o genu\u00edna do Google na minha empresa?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As cr\u00edticas aut\u00eanticas aumentam a credibilidade da tua empresa e influenciam positivamente as decis\u00f5es de compra dos consumidores.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Posso_eliminar_uma_critica_negativa_genuina_no_Google\"><\/span>Posso eliminar uma cr\u00edtica negativa genu\u00edna no Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Geralmente, o Google n\u00e3o remove cr\u00edticas negativas genu\u00ednas, a menos que violem as suas pol\u00edticas. No entanto, responder profissionalmente a estas cr\u00edticas pode transformar uma experi\u00eancia negativa numa oportunidade para mostrar o teu empenho no servi\u00e7o ao cliente. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_podes_incentivar_os_clientes_a_deixarem_comentarios_no_Google\"><\/span>Como podes incentivar os clientes a deixarem coment\u00e1rios no Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Incentiva o feedback, proporcionando uma experi\u00eancia excecional ao cliente, lembrando-o da sua import\u00e2ncia e facilitando o processo de escrita da avalia\u00e7\u00e3o atrav\u00e9s de links diretos ou lembretes p\u00f3s-servi\u00e7o. <a href=\"https:\/\/www.business-ereputation.com\/produit\/ebook-google-my-business-guide-complet-pour-les-entrepreneurs-commercants-avec-futures-update\/\">Todos estes elementos est\u00e3o descritos e detalhados no ebook vendido neste site.<\/a><br \/>\nConclus\u00e3o<br \/>\nEm conclus\u00e3o, comprar avalia\u00e7\u00f5es do Google \u00e9 uma pr\u00e1tica que deve ser evitada a todo o custo. N\u00e3o s\u00f3 \u00e9 ilegal e pouco \u00e9tica, como tamb\u00e9m exp\u00f5e o teu neg\u00f3cio a grandes riscos legais e a uma perda de credibilidade junto dos consumidores. A chave para uma reputa\u00e7\u00e3o on-line s\u00f3lida est\u00e1 na autenticidade e na transpar\u00eancia. Ao encorajar cr\u00edticas genu\u00ednas e ao responder de forma construtiva aos coment\u00e1rios, sejam eles positivos ou negativos, constr\u00f3i uma imagem de marca fi\u00e1vel e respeitada. N\u00e3o s\u00f3 \u00e9 uma abordagem \u00e9tica, como tamb\u00e9m \u00e9 muito mais ben\u00e9fica para o crescimento a longo prazo do teu neg\u00f3cio.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-large button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/produit\/ebook-google-my-business-guide-complet-pour-les-entrepreneurs-commercants-avec-futures-update\/\"><i class=\"fa-grin-hearts fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMPRA O M\u00c9TODO: Obt\u00e9m cr\u00edticas massivas NATURAIS no Google<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A ideia de comprar avalia\u00e7\u00f5es do Google levanta uma quest\u00e3o importante: ser\u00e1 esta uma estrat\u00e9gia sensata para atrair e convencer os clientes? A resposta \u00e9 um rotundo n\u00e3o.  E eu mostro-te porqu\u00ea.<\/p>\n","protected":false},"author":1,"featured_media":8829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[153,158,159,140],"tags":[],"class_list":["post-8827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerciante","category-google-my-business-pt-pt","category-profissao","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comprar cr\u00edticas do Google: a ideia errada<\/title>\n<meta name=\"description\" content=\"A ideia de comprar avalia\u00e7\u00f5es do Google levanta uma quest\u00e3o importante: ser\u00e1 esta uma estrat\u00e9gia sensata para atrair e convencer os clientes? A resposta \u00e9 um rotundo n\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprar cr\u00edticas do Google: a ideia errada (e um tiro no p\u00e9)\" \/>\n<meta property=\"og:description\" content=\"A ideia de comprar avalia\u00e7\u00f5es do Google levanta uma quest\u00e3o importante: ser\u00e1 esta uma estrat\u00e9gia sensata para atrair e convencer os clientes? A resposta \u00e9 um rotundo n\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-31T10:22:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T11:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/12\/achatavisgoogle-faussebonneidee-e1704018227580.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1205\" \/>\n\t<meta property=\"og:image:height\" content=\"693\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Comprar cr\u00edticas do Google: a ideia errada (e um tiro no p\u00e9)\",\"datePublished\":\"2023-12-31T10:22:44+00:00\",\"dateModified\":\"2025-10-22T11:04:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/\"},\"wordCount\":2144,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/achatavisgoogle-faussebonneidee-e1704018227580.jpg\",\"articleSection\":[\"Comerciante\",\"Google My Business\",\"Profiss\u00e3o\"],\"inLanguage\":\"pt-PT\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/\",\"name\":\"Comprar cr\u00edticas do Google: a ideia errada\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/achatavisgoogle-faussebonneidee-e1704018227580.jpg\",\"datePublished\":\"2023-12-31T10:22:44+00:00\",\"dateModified\":\"2025-10-22T11:04:25+00:00\",\"description\":\"A ideia de comprar avalia\u00e7\u00f5es do Google levanta uma quest\u00e3o importante: ser\u00e1 esta uma estrat\u00e9gia sensata para atrair e convencer os clientes? A resposta \u00e9 um rotundo n\u00e3o.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/achatavisgoogle-faussebonneidee-e1704018227580.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/achatavisgoogle-faussebonneidee-e1704018227580.jpg\",\"width\":1205,\"height\":693,\"caption\":\"Comprar avalia\u00e7\u00f5es do Google: a ideia errada (e dar um tiro no p\u00e9) - achatavisgoogle-faussebonneidee-e1704018227580 - Ereputa\u00e7\u00e3o empresarial - Comerciante\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Especialista em Google My Business e recolha de avalia\u00e7\u00f5es de clientes\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sem categoria\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/category\\\/sem-categoria\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comprar cr\u00edticas do Google: a ideia errada (e um tiro no p\u00e9)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"Fran\u00e7a\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comprar cr\u00edticas do Google: a ideia errada","description":"A ideia de comprar avalia\u00e7\u00f5es do Google levanta uma quest\u00e3o importante: ser\u00e1 esta uma estrat\u00e9gia sensata para atrair e convencer os clientes? A resposta \u00e9 um rotundo n\u00e3o.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/","og_locale":"pt_PT","og_type":"article","og_title":"Comprar cr\u00edticas do Google: a ideia errada (e um tiro no p\u00e9)","og_description":"A ideia de comprar avalia\u00e7\u00f5es do Google levanta uma quest\u00e3o importante: ser\u00e1 esta uma estrat\u00e9gia sensata para atrair e convencer os clientes? A resposta \u00e9 um rotundo n\u00e3o.","og_url":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2023-12-31T10:22:44+00:00","article_modified_time":"2025-10-22T11:04:25+00:00","og_image":[{"width":1205,"height":693,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/12\/achatavisgoogle-faussebonneidee-e1704018227580.jpg","type":"image\/jpeg"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Comprar cr\u00edticas do Google: a ideia errada (e um tiro no p\u00e9)","datePublished":"2023-12-31T10:22:44+00:00","dateModified":"2025-10-22T11:04:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/"},"wordCount":2144,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/12\/achatavisgoogle-faussebonneidee-e1704018227580.jpg","articleSection":["Comerciante","Google My Business","Profiss\u00e3o"],"inLanguage":"pt-PT","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/","url":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/","name":"Comprar cr\u00edticas do Google: a ideia errada","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/12\/achatavisgoogle-faussebonneidee-e1704018227580.jpg","datePublished":"2023-12-31T10:22:44+00:00","dateModified":"2025-10-22T11:04:25+00:00","description":"A ideia de comprar avalia\u00e7\u00f5es do Google levanta uma quest\u00e3o importante: ser\u00e1 esta uma estrat\u00e9gia sensata para atrair e convencer os clientes? A resposta \u00e9 um rotundo n\u00e3o.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/12\/achatavisgoogle-faussebonneidee-e1704018227580.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/12\/achatavisgoogle-faussebonneidee-e1704018227580.jpg","width":1205,"height":693,"caption":"Comprar avalia\u00e7\u00f5es do Google: a ideia errada (e dar um tiro no p\u00e9) - achatavisgoogle-faussebonneidee-e1704018227580 - Ereputa\u00e7\u00e3o empresarial - Comerciante"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Especialista em Google My Business e recolha de avalia\u00e7\u00f5es de clientes","item":"https:\/\/www.business-ereputation.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Sem categoria","item":"https:\/\/www.business-ereputation.com\/pt-pt\/category\/sem-categoria\/"},{"@type":"ListItem","position":3,"name":"Comprar cr\u00edticas do Google: a ideia errada (e um tiro no p\u00e9)"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#website","url":"https:\/\/www.business-ereputation.com\/pt-pt\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/pt-pt\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/pt-pt\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/comprar-criticas-do-google-a-ideia-errada-e-um-tiro-no-pe\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"Fran\u00e7a"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/posts\/8827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=8827"}],"version-history":[{"count":5,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/posts\/8827\/revisions"}],"predecessor-version":[{"id":8868,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/posts\/8827\/revisions\/8868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/media\/8829"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=8827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=8827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=8827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}