{"id":8816,"date":"2024-01-17T15:51:06","date_gmt":"2024-01-17T15:51:06","guid":{"rendered":"https:\/\/www.business-ereputation.com\/o-fim-dos-sitios-web-site-gratuitos-do-google\/"},"modified":"2025-10-22T11:04:12","modified_gmt":"2025-10-22T11:04:12","slug":"o-fim-dos-sitios-web-site-gratuitos-do-google","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/o-fim-dos-sitios-web-site-gratuitos-do-google\/","title":{"rendered":"O fim dos s\u00edtios Web .SITE gratuitos do Google"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>A 8 de janeiro, a Google anunciou o encerramento iminente (a 1 de mar\u00e7o de 2024) dos s\u00edtios Web gratuitos frequentemente criados pelos retalhistas juntamente com as listagens do Google My Business. Demorei alguns dias a analisar os v\u00e1rios impactos.  e tenta responder \u00e0 pergunta &#8220;Mas porqu\u00ea?<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-fim-dos-sitios-web-site-gratuitos-do-google\/#O_que_eera_este_servico_gratuito_do_google_site\" >O que \u00e9\/era este servi\u00e7o gratuito do google .site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-fim-dos-sitios-web-site-gratuitos-do-google\/#Quantos_sites_em_todo_o_mundo_estao_em_site_ou_businesssite\" >Quantos sites em todo o mundo est\u00e3o em .site ou business.site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-fim-dos-sitios-web-site-gratuitos-do-google\/#Qual_e_a_diferenca_entre_site_e_business_site\" >Qual \u00e9 a diferen\u00e7a entre .site e .business. site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-fim-dos-sitios-web-site-gratuitos-do-google\/#O_desaparecimento_destes_sitios_de_comerciantes_e_um_problema\" >O desaparecimento destes s\u00edtios de comerciantes \u00e9 um problema?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-fim-dos-sitios-web-site-gratuitos-do-google\/#1a_leitura_a_utilizacao_destes_sitios\" >1\u00aa leitura: a utiliza\u00e7\u00e3o destes s\u00edtios :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-fim-dos-sitios-web-site-gratuitos-do-google\/#2a_leitura_a_eficacia_destes_sitios\" >2\u00aa leitura: a efic\u00e1cia destes s\u00edtios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-fim-dos-sitios-web-site-gratuitos-do-google\/#O_que_e_que_a_Google_diz_exatamente_na_sua_comunicacao_sobre_o_encerramento_do_site\" >O que \u00e9 que a Google diz exatamente na sua comunica\u00e7\u00e3o sobre o encerramento do .site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-fim-dos-sitios-web-site-gratuitos-do-google\/#Entao_porque_e_que_o_site_esta_a_ser_retirado\" >Ent\u00e3o, porque \u00e9 que o .site est\u00e1 a ser retirado?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/o-fim-dos-sitios-web-site-gratuitos-do-google\/#A_minha_recomendacao\" >A minha recomenda\u00e7\u00e3o:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_eera_este_servico_gratuito_do_google_site\"><\/span>O que \u00e9\/era este servi\u00e7o gratuito do google .site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Google Sites \u00e9 um servi\u00e7o de cria\u00e7\u00e3o de s\u00edtios Web oferecido pela Google. Permite aos utilizadores criar e modificar facilmente s\u00edtios Web utilizando um editor online. O servi\u00e7o \u00e9 gratuito e faz parte do conjunto de ferramentas de produtividade da Google conhecido como Google Workspace (anteriormente designado por G Suite). Com o Google Sites, os utilizadores podem criar sites para projectos pessoais ou profissionais, como portef\u00f3lios, projectos educativos, intranets empresariais e muito mais.   <\/p>\n<p>O Google Sites oferece uma interface de arrastar e largar que facilita a configura\u00e7\u00e3o de v\u00e1rios elementos do Web site, como texto, imagens e integra\u00e7\u00f5es com outros servi\u00e7os Google, como o Google Drive, o YouTube e o Google Maps. Os utilizadores podem escolher entre diferentes modelos e personalizar o aspeto do seu site. Os s\u00edtios criados s\u00e3o tamb\u00e9m automaticamente optimizados para dispositivos m\u00f3veis.  <\/p>\n<p>O servi\u00e7o \u00e9 particularmente popular pela sua simplicidade e integra\u00e7\u00e3o com outras ferramentas Google, facilitando a colabora\u00e7\u00e3o e a partilha de informa\u00e7\u00f5es entre equipas e grupos.<\/p>\n<p>Muitas pessoas n\u00e3o tinham conhecimento desta funcionalidade, que estava praticamente oculta desde a reformula\u00e7\u00e3o gr\u00e1fica do Google Business Profile: https:\/\/support.google.com\/business\/answer\/7178589?hl=fr&amp;visit_id=638411030396387776-2499709597&amp;rd=1<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quantos_sites_em_todo_o_mundo_estao_em_site_ou_businesssite\"><\/span>Quantos sites em todo o mundo est\u00e3o em .site ou business.site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u00e3o 85.000.000 de s\u00edtios Web sob esta extens\u00e3o .site!<\/p>\n<p><a href=\"https:\/\/www.google.com\/search?client=firefox-b-d&amp;q=site%3A.site\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/search?client=firefox-b-d&amp;q=site%3A.site<\/a><\/p>\n<p>Se olharmos para os subdom\u00ednios ligados ao Google My Business (business.site), existem 23.000.000 de sites.<\/p>\n<p><a href=\"https:\/\/www.google.com\/search?q=site%253Abusiness.site&amp;client=firefox-b-d\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/search?q=site%253Abusiness.site&amp;client=firefox-b-d<\/a><\/p>\n<p>N\u00e3o \u00e9 mau de todo&#8230; um bom nicho para ag\u00eancias web que precisam de contactos!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Qual_e_a_diferenca_entre_site_e_business_site\"><\/span>Qual \u00e9 a diferen\u00e7a entre .site e .business. site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Em 2015, o Google tinha <a href=\"https:\/\/www.cnbc.com\/2015\/10\/08\/google-buys-alphabet-domain-name-abcdefghijklmnopqrstuvwxyzcom.html#:~:text=Google%20owns%2018%2C095%20other%20domains,redirected%20to%20the%20search%20engine.\" target=\"_blank\" rel=\"noopener\">1.895 nomes de dom\u00ednio<\/a>, bem como <a href=\"https:\/\/blog.google\/products\/registry\/8-new-top-level-domains-for-dads-grads-tech\/\" target=\"_blank\" rel=\"noopener\">ntlds<\/a> (as suas pr\u00f3prias extens\u00f5es), incluindo .site.<\/p>\n<p>Para cada extens\u00e3o, a Google pode criar os seus pr\u00f3prios dom\u00ednios ou subdom\u00ednios, o que come\u00e7a a criar um enorme portf\u00f3lio. N\u00e3o te esque\u00e7as que a Google \u00e9 um registador oficial: https: <a href=\"https:\/\/www.registry.google\/register-a-domain\/\" target=\"_blank\" rel=\"noopener\">\/\/www.registry.google\/register-a-domain\/<\/a> mesmo que este \u00faltimo diga que <a href=\"https:\/\/support.google.com\/domains\/answer\/13689670\" target=\"_blank\" rel=\"noopener\">, desde 07 de fevereiro de 2023, a Google j\u00e1 n\u00e3o quer gerir dom\u00ednios para terceiros e entregou o seu portf\u00f3lio \u00e0 Squarespace.<\/a> <\/p>\n<p>Mas voltando ao .site, t\u00ednhamos v\u00e1rios tipos de subdom\u00ednios:<\/p>\n<ul>\n<li>.negocio.site<\/li>\n<li>.neg\u00f3cio.site<\/li>\n<\/ul>\n<p>e tantos outros que os meus robots me dizem para procurar noutro lado quando lhes pe\u00e7o&#8230;;-)<\/p>\n<p>Eu pr\u00f3prio tinha um site: <a href=\"https:\/\/notifications.google.com\/g\/p\/ANiao5oQpjbqXuHADQU4OWW7doaQ9ntHlcBUZmmHiXqZVmw2Jir6Fw8Qq_yKmUjpXiCLiam5nn_s14HTWnrAC8pdoNV4c6yzzXphDHErhZKIImqv4sf7hgrM-Hsxz8cMUt2MdsEtYc8EaVYvxA_NCI9JHvg7-GEmmgPZoRjuRzNcJrZgWbmEBJxUBbPyyvCRKHXlFGyBKKxKw2YVB0o\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/notifications.google.com\/g\/p\/ANiao5oQpjbqXuHADQU4OWW7doaQ9ntHlcBUZmmHiXqZVmw2Jir6Fw8Qq_yKmUjpXiCLiam5nn_s14HTWnrAC8pdoNV4c6yzzXphDHErhZKIImqv4sf7hgrM-Hsxz8cMUt2MdsEtYc8EaVYvxA_NCI9JHvg7-GEmmgPZoRjuRzNcJrZgWbmEBJxUBbPyyvCRKHXlFGyBKKxKw2YVB0o&amp;source=gmail&amp;ust=1705587076020000&amp;usg=AOvVaw1ynBPRXlgJy-ZK7PB8yk5a\">poleetic.business.site<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_desaparecimento_destes_sitios_de_comerciantes_e_um_problema\"><\/span>O desaparecimento destes s\u00edtios de comerciantes \u00e9 um problema?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u00e1 v\u00e1rias formas de ler o an\u00fancio da Google:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1a_leitura_a_utilizacao_destes_sitios\"><\/span>1\u00aa leitura: a utiliza\u00e7\u00e3o destes s\u00edtios :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c9 claro que se os retalhistas colocaram estes endere\u00e7os .site nos seus cart\u00f5es de visita, or\u00e7amentos, ve\u00edculos profissionais, etc. (por outras palavras, todo o seu material de POS), v\u00e3o ter de refazer tudo! E s\u00f3 t\u00eam 2 meses para o fazer!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2a_leitura_a_eficacia_destes_sitios\"><\/span>2\u00aa leitura: a efic\u00e1cia destes s\u00edtios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Em termos de visibilidade e refer\u00eancia no Google, estes sites eram in\u00fateis, a n\u00e3o ser que tivesses ligado a eles na tua p\u00e1gina Google My Business.<\/p>\n<p>Nunca ningu\u00e9m viu um .site nos primeiros resultados de uma pesquisa no Google<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_que_a_Google_diz_exatamente_na_sua_comunicacao_sobre_o_encerramento_do_site\"><\/span>O que \u00e9 que a Google diz exatamente na sua comunica\u00e7\u00e3o sobre o encerramento do .site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<p><em><strong>Os sites criados com os detalhes do site do Google ser\u00e3o desactivados em breve.<\/strong><\/em><\/p>\n<p><em>A partir de 1 de mar\u00e7o de 2024, os clientes ser\u00e3o redireccionados para os detalhes do teu site quando visitarem estes sites<\/em><\/p>\n<p><em>Utilizaste uma funcionalidade do Google para criar s\u00edtios Web simples utilizando as informa\u00e7\u00f5es dos teus ficheiros de estabelecimento.<\/em><\/p>\n<p><strong><em>Esta funcionalidade desaparecer\u00e1 nos pr\u00f3ximos meses e deixar\u00e1 de ser poss\u00edvel utiliz\u00e1-la. Por conseguinte, todos os s\u00edtios que tenhas criado com esta ferramenta ser\u00e3o eliminados. Para garantir uma transi\u00e7\u00e3o suave, a partir de 1 de mar\u00e7o de 2024, os clientes ser\u00e3o redireccionados para os detalhes do teu site.  <\/em><\/strong><\/p>\n<p><em>Podes apresentar informa\u00e7\u00f5es semelhantes sobre o teu estabelecimento nos teus perfis, mas tamb\u00e9m podes acrescentar liga\u00e7\u00f5es \u00e0s redes sociais para que os teus clientes possam saber mais. Os clientes que visitarem os teus s\u00edtios Web ser\u00e3o redireccionados at\u00e9 10 de junho de 2024. Ap\u00f3s esta data, os teus s\u00edtios ser\u00e3o assinalados como indispon\u00edveis.  <\/em><\/p>\n<p><em><strong>Indica outro s\u00edtio Web nos teus registos<\/strong><\/em><\/p>\n<p><em>Podes atualizar os detalhes do teu site para que redireccionem os utilizadores para outro site. Se quiseres criar um site, podes utilizar uma ferramenta dedicada, como o Wix, o Squarespace, o GoDaddy, <strong>o Google Sites<\/strong>, o Shopify ou o WordPress. <\/em><\/p>\n<\/blockquote>\n<p>Por isso, h\u00e1 boas not\u00edcias para os retalhistas que costumavam utilizar este url na publicidade dos seus pontos de venda: &#8220;Para garantir uma transi\u00e7\u00e3o suave, a partir de 1 de mar\u00e7o de 2024, os clientes ser\u00e3o redireccionados para os detalhes do teu site&#8221;.<\/p>\n<p>Pelo menos n\u00e3o perdes contactos!<\/p>\n<p>O Google tamb\u00e9m fornece outra ajuda sobre o assunto:<\/p>\n<p><a href=\"https:\/\/support.google.com\/business\/answer\/14368911?visit_id=638411030398113941-49764007&amp;p=website_turnoff&amp;rd=1\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/business\/answer\/14368911?visit_id=638411030398113941-49764007&amp;p=website_turnoff&amp;rd=1<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Entao_porque_e_que_o_site_esta_a_ser_retirado\"><\/span>Ent\u00e3o, porque \u00e9 que o .site est\u00e1 a ser retirado?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u00e1 v\u00e1rias respostas poss\u00edveis:<\/p>\n<ul>\n<li>A venda de extens\u00f5es \u00e0 Squarespace no ano passado pode explicar isto: porqu\u00ea oferecer um site gratuito a algu\u00e9m cujos dados de contacto j\u00e1 tens na tua p\u00e1gina do Google My Business?<\/li>\n<li>Um servi\u00e7o que duplica <a href=\"https:\/\/sites.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/sites.google.com<\/a> outro servi\u00e7o gratuito (e que \u00e9 igualmente pouco vis\u00edvel e referenciado (mas com uma extens\u00e3o google.com&#8230;;-)<\/li>\n<li><a href=\"https:\/\/www.business-ereputation.com\/loi-dma-en-2024-gros-changement-google-serp-et-my-business-et-pour-les-entreprises\/\" target=\"_blank\" rel=\"noopener\">A grande limpeza no Google My Business e as suas op\u00e7\u00f5es com a DMA<\/a>, que tamb\u00e9m est\u00e1 a chegar em mar\u00e7o!<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"A_minha_recomendacao\"><\/span>A minha recomenda\u00e7\u00e3o:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cada crise \u00e9 uma oportunidade! Chegou o momento de tomares medidas para criares a base digital certa para este ano: <\/p>\n<ol>\n<li>Guarda o conte\u00fado atual do teu .site<\/li>\n<li>Contrata um pequeno pacote de alojamento com a OVH ou a O2switch<\/li>\n<li>Recorrer a uma ag\u00eancia para redesenhar o teu s\u00edtio web Wordpress<\/li>\n<\/ol>\n<p>Ser\u00e1 muito mais vis\u00edvel e isso s\u00f3 pode aumentar a tua visibilidade e, por conseguinte, o apelo da tua marca.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A 8 de janeiro, a Google anunciou o encerramento iminente (a 1 de mar\u00e7o de 2024) dos s\u00edtios Web gratuitos frequentemente criados pelos retalhistas juntamente com as listagens do Google My Business. Demorei alguns dias a analisar os v\u00e1rios impactos.  e tenta responder \u00e0 pergunta &#8220;Mas porqu\u00ea?<\/p>\n","protected":false},"author":1,"featured_media":8819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[153,158,140],"tags":[],"class_list":["post-8816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerciante","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O fim dos s\u00edtios Web .SITE gratuitos do Google - Business Ereputation<\/title>\n<meta name=\"description\" content=\"A 8 de janeiro, a Google anunciou o encerramento iminente (a 1 de mar\u00e7o de 2024) dos s\u00edtios Web gratuitos frequentemente criados pelos retalhistas juntamente com as listagens do Google My Business. 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