{"id":8765,"date":"2023-10-27T07:28:11","date_gmt":"2023-10-27T07:28:11","guid":{"rendered":"https:\/\/www.business-ereputation.com\/protege-te-contra-a-falsificacao-de-marcas-no-google-my-business\/"},"modified":"2025-10-22T11:04:03","modified_gmt":"2025-10-22T11:04:03","slug":"protege-te-contra-a-falsificacao-de-marcas-no-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/protege-te-contra-a-falsificacao-de-marcas-no-google-my-business\/","title":{"rendered":"Protege-te contra a falsifica\u00e7\u00e3o de marcas no Google My Business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Como mencionei num artigo recente, os m\u00e9todos de sequestro de listagens est\u00e3o a come\u00e7ar a tornar-se importantes, o que tamb\u00e9m explica por que raz\u00e3o o Google est\u00e1 a aumentar as suas verifica\u00e7\u00f5es e suspens\u00f5es de listagens.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/protege-te-contra-a-falsificacao-de-marcas-no-google-my-business\/#A_necessidade_de_proteger_o_teu_perfil_nestas_plataformas\" >A necessidade de proteger o teu perfil nestas plataformas:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/protege-te-contra-a-falsificacao-de-marcas-no-google-my-business\/#Passos_para_proteger_o_teu_perfil\" >Passos para proteger o teu perfil :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/protege-te-contra-a-falsificacao-de-marcas-no-google-my-business\/#A_era_digital_e_os_seus_desafios\" >A era digital e os seus desafios :<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_necessidade_de_proteger_o_teu_perfil_nestas_plataformas\"><\/span>A necessidade de proteger o teu perfil nestas plataformas:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quando um cliente procura um hotel em Lyon, pode utilizar o Google My Business ou o TripAdvisor. Se a tua listagem for roubada por fraudadores, isso pode prejudicar a tua reputa\u00e7\u00e3o e a tua empresa. Embora menos frequente, a falsifica\u00e7\u00e3o nestas plataformas \u00e9 uma realidade que todos os empres\u00e1rios t\u00eam de enfrentar. Imagina este cen\u00e1rio:   <\/p>\n<ul>\n<li>Procura um hotel em Lyon<\/li>\n<li>Podes ver a p\u00e1gina do Google My Business (uma p\u00e1gina falsa de um hacker)<\/li>\n<li>Clica na liga\u00e7\u00e3o &#8220;site&#8221; ou &#8220;livro<\/li>\n<li>Chegar\u00e1s a uma c\u00f3pia do site do hotel<\/li>\n<li>Pagas ao hacker online pensando que est\u00e1s a fazer uma reserva:\n<ul>\n<li>a reserva ser\u00e1 debitada a ti e receber\u00e1s um e-mail de confirma\u00e7\u00e3o para evitar d\u00favidas ou objec\u00e7\u00f5es<\/li>\n<li>os teus dados banc\u00e1rios s\u00e3o vendidos na dark-web<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Esta situa\u00e7\u00e3o \u00e9 muito real, porque os hackers est\u00e3o agora a fazer marketing&#8230; a atrair clientes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Passos_para_proteger_o_teu_perfil\"><\/span>Passos para proteger o teu perfil :<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Aceder \u00e0 tua conta:<\/strong> No Google My Business ou no TripAdvisor, acede regularmente para verificar a veracidade da informa\u00e7\u00e3o apresentada e as contas que t\u00eam acesso. Aconselho-te sempre a ter pelo menos 2 administradores, caso o teu email de administrador seja pirateado&#8230; tens o segundo administrador para salvar a tua listagem. <\/p>\n<p>Reivindica <strong>o teu im\u00f3vel:<\/strong> Se notares uma discrep\u00e2ncia ou se ainda n\u00e3o tiveres um an\u00fancio, \u00e9 crucial reivindicar o teu estabelecimento. Cada plataforma tem o seu pr\u00f3prio processo, mas geralmente oferecem verifica\u00e7\u00e3o por telefone, e-mail ou correio. No Google My Business, 53% das listagens n\u00e3o s\u00e3o reivindicadas, o que tamb\u00e9m \u00e9 a falha de governa\u00e7\u00e3o que os hackers utilizam.  <\/p>\n<p><strong>Prova a tua legitimidade:<\/strong> Certifica-te de que tens todos os documentos necess\u00e1rios, como o teu n\u00famero Siret ou Kbis e o contrato de arrendamento da tua empresa. No Google My Business, tamb\u00e9m pode ser necess\u00e1ria uma verifica\u00e7\u00e3o por v\u00eddeo. <\/p>\n<p><strong>Aguardar a valida\u00e7\u00e3o:<\/strong> depois de enviar as provas, as duas plataformas demoram geralmente uma a duas semanas a validar a sua listagem.<br \/>\nSe encontrar algum obst\u00e1culo durante a valida\u00e7\u00e3o, n\u00e3o hesite em contactar o suporte do Google My Business ou do TripAdvisor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_era_digital_e_os_seus_desafios\"><\/span>A era digital e os seus desafios :<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c0 medida que a tecnologia continua a evoluir, o mesmo acontece com as tentativas de fraude. Embora o Google e o TripAdvisor sejam l\u00edderes nas suas \u00e1reas, nenhum sistema \u00e9 infal\u00edvel. Por isso, mant\u00e9m-te sempre vigilante, especialmente face aos futuros desenvolvimentos em IA que poder\u00e3o dificultar a dete\u00e7\u00e3o de fraudes. 2 dicas simples:   <\/p>\n<ul>\n<li>Utiliza a palavra-passe do teu e-mail apenas para a tua conta de e-mail\/Google, nunca a utilizes para outras plataformas ou com\u00e9rcio eletr\u00f3nico.<\/li>\n<li>Se a tua palavra-passe Google estiver no dicion\u00e1rio, contiver o nome da tua marca, o teu endere\u00e7o ou uma s\u00e9rie de n\u00fameros consecutivos, aconselho-te a mud\u00e1-la com urg\u00eancia.<\/li>\n<li>os piratas inform\u00e1ticos entraram em tantos sites que j\u00e1 conhecem as piores palavras-passe: https: <a href=\"https:\/\/www.blogdumoderateur.com\/pires-mots-de-passe-2022\/\" target=\"_blank\" rel=\"noopener\">\/\/www.blogdumoderateur.com\/pires-mots-de-passe-2022\/<\/a><\/li>\n<\/ul>\n<p>Em conclus\u00e3o:<br \/>\nA presen\u00e7a em linha \u00e9 uma faca de dois gumes. Pode acelerar o teu neg\u00f3cio, mas tamb\u00e9m pode deix\u00e1-lo vulner\u00e1vel. Como empres\u00e1rio, \u00e9 teu dever garantir que a tua visibilidade no Google My Business e no TripAdvisor \u00e9 segura. Faz verifica\u00e7\u00f5es regulares e mant\u00e9m-te atualizado com os m\u00e9todos de seguran\u00e7a mais recentes recomendados por estas plataformas. A tua reputa\u00e7\u00e3o online \u00e9 preciosa &#8211; protege-a!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Como mencionei num artigo recente, os m\u00e9todos de sequestro de listagens est\u00e3o a come\u00e7ar a tornar-se importantes, o que tamb\u00e9m explica por que raz\u00e3o o Google est\u00e1 a aumentar as suas verifica\u00e7\u00f5es e suspens\u00f5es de listagens.<\/p>\n","protected":false},"author":1,"featured_media":8767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[153,158,140],"tags":[],"class_list":["post-8765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerciante","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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