{"id":8592,"date":"2024-08-29T14:53:28","date_gmt":"2024-08-29T14:53:28","guid":{"rendered":"https:\/\/www.business-ereputation.com\/economie-gouv-fr-fala-de-criticas-online-e-de-e-reputacao\/"},"modified":"2025-10-22T11:00:49","modified_gmt":"2025-10-22T11:00:49","slug":"economie-gouv-fr-fala-de-criticas-online-e-de-e-reputacao","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/economie-gouv-fr-fala-de-criticas-online-e-de-e-reputacao\/","title":{"rendered":"Economie.gouv.fr fala de cr\u00edticas online e de e-reputa\u00e7\u00e3o ?!?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Tempo de leitura :<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"fusion-text fusion-text-1\"><p><strong>Prazer culpado? n\u00e3o&#8230;;-) Uma das minhas newsletters preferidas \u00e9 https:\/\/www.economie.gouv.fr\/! Sim, leste bem. Concisa, com n\u00fameros-chave, 4 artigos ou estudos em destaque, tudo contextualizado de acordo com a atualidade ou a sazonalidade para as empresas e empres\u00e1rios. Informa\u00e7\u00e3o concreta todas as semanas. P.A.R.F.A.I.T! Nas \u00faltimas semanas, dois artigos chamaram-me a aten\u00e7\u00e3o, um sobre as cr\u00edticas em linha e o outro sobre a reputa\u00e7\u00e3o eletr\u00f3nica, pelo que tive de partilhar o meu ponto de vista de especialista.      <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/economie-gouv-fr-fala-de-criticas-online-e-de-e-reputacao\/#Podes_confiar_nas_criticas_online\" >Podes confiar nas cr\u00edticas online?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/economie-gouv-fr-fala-de-criticas-online-e-de-e-reputacao\/#Empresas_como_podes_controlar_a_tua_reputacao_eletronica\" >Empresas: como podes controlar a tua reputa\u00e7\u00e3o eletr\u00f3nica?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/economie-gouv-fr-fala-de-criticas-online-e-de-e-reputacao\/#%E2%80%9CNinguem_deve_ignorar_a_lei%E2%80%9D\" >&#8220;Ningu\u00e9m deve ignorar a lei&#8221;.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Podes_confiar_nas_criticas_online\"><\/span>Podes confiar nas cr\u00edticas online?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.economie.gouv.fr\/particuliers\/faux-avis-consommateurs-sur-internet\" target=\"_blank\" rel=\"noopener\">https:\/\/www.economie.gouv.fr\/particuliers\/faux-avis-consommateurs-sur-internet<\/a><\/p>\n<p>Neste artigo, s\u00e3o descritas todas as regras e leis relativas \u00e0s cr\u00edticas online&#8230; e algumas delas pareceram-me completamente desfasadas da realidade e, sobretudo, da norma <a href=\"https:\/\/normalisation.afnor.org\/actualites\/afnor-publie-la-premiere-norme-volontaire-pour-fiabiliser-le-traitement-des-avis-en-ligne-de-consommateurs\/\" target=\"_blank\" rel=\"noopener\">AFNOR <\/a>.  <\/p>\n<p>Eis alguns exemplos:<\/p>\n<p><strong>&#8220;Os comerciantes devem especificar certas informa\u00e7\u00f5es&#8221;<\/strong>: N\u00e3o \u00e9 s\u00f3 isso que os comerciantes t\u00eam de fazer&#8230; pagar os seus encargos, empregados e impostos e depois tentar ganhar alguma coisa para si pr\u00f3prios j\u00e1 \u00e9 uma boa prioridade&#8230;;-)<\/p>\n<p><strong>&#8220;a data de publica\u00e7\u00e3o de cada avalia\u00e7\u00e3o, bem como a data da experi\u00eancia de consumo abrangida pela avalia\u00e7\u00e3o&#8221;: <\/strong>por isso, tens de apresentar 2 datas por avalia\u00e7\u00e3o&#8230; pffff<\/p>\n<p><strong>&#8220;crit\u00e9rios de classifica\u00e7\u00e3o das cr\u00edticas&#8221;: <\/strong>s\u00ea transparente quanto \u00e0s cr\u00edticas que s\u00e3o apresentadas e como&#8230;. ok&#8230; <\/p>\n<p><strong>&#8220;se houver uma contrapartida em troca da apresenta\u00e7\u00e3o de uma cr\u00edtica&#8221;: <\/strong>bem, isso \u00e9 proibido pela afnor, google, trustpilot, etc., mas de acordo com o governo tens o direito se for indicado. O que me parece um pouco duro \u00e9 que, quando penso no painel pago para produtos alimentares &#8220;eleito produto do ano&#8221;, em lado nenhum \u00e9 mencionado que o painel foi pago. Parece-me uma duplicidade de crit\u00e9rios.  <\/p>\n<p>Note-se tamb\u00e9m que a no\u00e7\u00e3o de coment\u00e1rios de clientes num s\u00edtio Web deve agora ser um elemento claro nos avisos legais de um s\u00edtio. Um pouco como o RGPD para definir a reten\u00e7\u00e3o, a modifica\u00e7\u00e3o, etc. &#8230;. Mas e quando o s\u00edtio apresenta ou encapsula as opini\u00f5es do Google&#8230; ent\u00e3o as regras aplicam-se ao Google e n\u00e3o ao comerciante. Mais uma vez, est\u00e1s um pouco longe da realidade.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Empresas_como_podes_controlar_a_tua_reputacao_eletronica\"><\/span>Empresas: como podes controlar a tua reputa\u00e7\u00e3o eletr\u00f3nica?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.economie.gouv.fr\/entreprises\/entreprises-surveillez-votre-e-reputation?\" target=\"_blank\" rel=\"noopener\">https:\/\/www.economie.gouv.fr\/entreprises\/entreprises-surveillez-votre-e-reputation?<\/a><\/p>\n<p>Transformei-o numa <a href=\"https:\/\/www.business-ereputation.com\/lereputation-comprendre-gerer-anticiper\/\">sec\u00e7\u00e3o e numa s\u00e9rie de servi\u00e7os dedicados no site<\/a> e \u00e9 interessante ver at\u00e9 que ponto isto est\u00e1 a acontecer, mesmo para um retalhista. Diariamente, vejo v\u00e1rios tipos de perfis de PME e de empres\u00e1rios sobre este assunto: <\/p>\n<ul>\n<li>Compreendi o que \u00e9 e estou a trabalhar para promover a minha empresa, o meu trabalho, os meus produtos e os meus empregados.<\/li>\n<li>Compreendo o que \u00e9, mas n\u00e3o tenho tempo (ou n\u00e3o quero t\u00ea-lo)<\/li>\n<li>Estou preocupado porque, se for l\u00e1, vou ter de lidar com os coment\u00e1rios negativos (o poder da palavra do cliente).<\/li>\n<li>Desde ent\u00e3o, tenho tido uma onda de coment\u00e1rios falsos, por isso estou a ter cuidado e a manter-me atento.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9CNinguem_deve_ignorar_a_lei%E2%80%9D\"><\/span>&#8220;Ningu\u00e9m deve ignorar a lei&#8221;.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quer sejas ou n\u00e3o sens\u00edvel a esta abordagem (muitas vezes s\u00e3o os extrovertidos que se responsabilizam pela sua imagem online e, consequentemente, pela sua e-reputa\u00e7\u00e3o), deves conhecer os teus direitos e as medidas que podes tomar em caso de problemas. J\u00e1 escrevi <g id=\"gid_0\">v\u00e1rios artigos<\/g> sobre o assunto. Neste artigo do site https:\/\/www.economie.gouv.fr\/, o que eu acho &#8220;fora de contexto&#8221; \u00e9 pedir a elimina\u00e7\u00e3o dos dados do RGPD no caso de &#8220;os coment\u00e1rios sobre a tua empresa serem falsos e difamat\u00f3rios&#8230;&#8221; hummm bem, boa sorte a pedir a elimina\u00e7\u00e3o de uma avalia\u00e7\u00e3o do Google com isso&#8230;;-)<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nas \u00faltimas semanas, dois artigos chamaram a minha aten\u00e7\u00e3o, um sobre as cr\u00edticas em linha e outro sobre a reputa\u00e7\u00e3o eletr\u00f3nica, pelo que decidi partilhar o meu ponto de vista de especialista.<\/p>\n","protected":false},"author":1,"featured_media":8593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[140],"tags":[],"class_list":["post-8592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Economie.gouv.fr fala de cr\u00edticas online e de e-reputa\u00e7\u00e3o ?!?<\/title>\n<meta name=\"description\" content=\"Nas \u00faltimas semanas, dois artigos chamaram a minha aten\u00e7\u00e3o, um sobre as cr\u00edticas em linha e outro sobre a reputa\u00e7\u00e3o eletr\u00f3nica, pelo que decidi partilhar o meu ponto de vista de 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