{"id":8457,"date":"2025-01-16T08:41:08","date_gmt":"2025-01-16T08:41:08","guid":{"rendered":"https:\/\/www.business-ereputation.com\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/"},"modified":"2025-10-22T10:54:53","modified_gmt":"2025-10-22T10:54:53","slug":"como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/","title":{"rendered":"Como sabes se o teu site foi penalizado pelo Google? Uma abordagem pr\u00e1tica para PMEs e PMEs"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Tempo de leitura :<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"fusion-text fusion-text-1\"><p><strong>J\u00e1 imaginaste o teu site perder subitamente visibilidade no Google, com impacto no teu tr\u00e1fego e nas tuas vendas online? Este cen\u00e1rio, apesar de preocupante, pode por vezes ser o resultado de uma penaliza\u00e7\u00e3o imposta pelo Google. Felizmente, existem ferramentas e solu\u00e7\u00f5es que te ajudam a diagnosticar este tipo de problema e a resolv\u00ea-lo rapidamente. Apresentamos-te um guia pr\u00e1tico, especialmente concebido para as PME e as PME, com liga\u00e7\u00f5es diretas \u00e0s ferramentas essenciais.   <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#O_que_e_uma_penalizacao_do_Google_e_porque_e_que_e_importante_para_o_teu_site\" >O que \u00e9 uma penaliza\u00e7\u00e3o do Google e porque \u00e9 que \u00e9 importante para o teu site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#Sinais_de_uma_eventual_sancao\" >Sinais de uma eventual san\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#Ferramentas_para_verificar_se_o_teu_site_foi_penalizado\" >Ferramentas para verificar se o teu site foi penalizado<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#1_Consola_de_pesquisa_do_Google\" >1. Consola de pesquisa do Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#2_Google_Analytics\" >2. Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#3_Verificador_de_penalizacoes_do_Google\" >3. Verificador de penaliza\u00e7\u00f5es do Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#4_Ferramenta_Panguin\" >4. Ferramenta Panguin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#Porque_e_que_o_teu_site_pode_ser_penalizado\" >Porque \u00e9 que o teu site pode ser penalizado?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#Como_e_que_corrijo_uma_penalizacao\" >Como \u00e9 que corrijo uma penaliza\u00e7\u00e3o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#1_Identifica_a_origem_do_problema\" >1. Identifica a origem do problema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#2_Melhora_o_teu_conteudo\" >2. Melhora o teu conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#3_Corrige_os_problemas_tecnicos\" >3. Corrige os problemas t\u00e9cnicos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#4_Apresenta_um_pedido_de_revisao_se_necessario\" >4. Apresenta um pedido de revis\u00e3o, se necess\u00e1rio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#Prevenir_futuras_penalizacoes\" >Prevenir futuras penaliza\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#A_nossa_visao_de_especialista\" >A nossa vis\u00e3o de especialista<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_uma_penalizacao_do_Google_e_porque_e_que_e_importante_para_o_teu_site\"><\/span>O que \u00e9 uma penaliza\u00e7\u00e3o do Google e porque \u00e9 que \u00e9 importante para o teu site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma penaliza\u00e7\u00e3o do Google \u00e9 uma san\u00e7\u00e3o imposta a um s\u00edtio Web que n\u00e3o cumpre as diretrizes de qualidade do motor de busca. Estas penaliza\u00e7\u00f5es podem ser : <\/p>\n<ul>\n<li><strong>Manual<\/strong>: Aplicado por uma equipa da Google na sequ\u00eancia de uma inspe\u00e7\u00e3o.<\/li>\n<li><strong>Algor\u00edtmico<\/strong>: resultante de actualiza\u00e7\u00f5es de algoritmos como o Panda ou o Penguin, destinadas a melhorar a relev\u00e2ncia dos resultados.<\/li>\n<\/ul>\n<p>Para uma PME ou uma VSE, uma penaliza\u00e7\u00e3o pode levar a uma queda significativa no tr\u00e1fego, o que pode afetar diretamente as suas vendas e visibilidade online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sinais_de_uma_eventual_sancao\"><\/span>Sinais de uma eventual san\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Eis os indicadores mais comuns a que deves estar atento:<\/p>\n<ol>\n<li><strong>Queda repentina no tr\u00e1fego org\u00e2nico<\/strong>: Se as tuas visitas do Google ca\u00edrem repentinamente sem motivo aparente.<\/li>\n<li><strong>Queda na tua classifica\u00e7\u00e3o<\/strong>: As tuas p\u00e1ginas, que antes estavam bem posicionadas, recuam ou desaparecem completamente dos resultados.<\/li>\n<li><strong>Alertas no Google Search Console<\/strong>: se o teu site receber notifica\u00e7\u00f5es do Google sobre problemas espec\u00edficos.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Ferramentas_para_verificar_se_o_teu_site_foi_penalizado\"><\/span>Ferramentas para verificar se o teu site foi penalizado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Felizmente, existem v\u00e1rias ferramentas que podes utilizar para identificar rapidamente uma penaliza\u00e7\u00e3o. Aqui est\u00e3o as que recomendamos: <\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Consola_de_pesquisa_do_Google\"><\/span>1. <strong>Consola de pesquisa do Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A Google Search Console \u00e9 uma ferramenta gratuita essencial para analisar o estado do teu site. Inicia sess\u00e3o <a target=\"_new\" rel=\"noopener\">aqui<\/a> para verificar : <\/p>\n<ul>\n<li>Alertas ou notifica\u00e7\u00f5es de penaliza\u00e7\u00f5es manuais.<\/li>\n<li>Dados de desempenho: analisa os cliques, as impress\u00f5es e as posi\u00e7\u00f5es para detetar quaisquer quedas anormais.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Google_Analytics\"><\/span>2. <strong>Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Compara as tuas estat\u00edsticas de tr\u00e1fego org\u00e2nico em diferentes per\u00edodos para identificar uma queda s\u00fabita. Se ainda n\u00e3o tiveres uma conta, podes configurar o Google Analytics <a target=\"_new\" rel=\"noopener\">aqui<\/a>. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Verificador_de_penalizacoes_do_Google\"><\/span>3. <strong>Verificador de penaliza\u00e7\u00f5es do Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O <a href=\"https:\/\/www.searchlogistics.com\/learn\/tools\/google-penalty-checker\/\" target=\"_new\" rel=\"noopener\">Google Penalty Checker<\/a> \u00e9 uma ferramenta gratuita que te permite detetar se o teu site foi afetado por uma atualiza\u00e7\u00e3o dos algoritmos do Google. Introduz o URL do teu site e a ferramenta cruza os teus dados de tr\u00e1fego com as datas das principais actualiza\u00e7\u00f5es algor\u00edtmicas para detetar qualquer correla\u00e7\u00e3o. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Ferramenta_Panguin\"><\/span>4. <strong>Ferramenta Panguin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <a href=\"https:\/\/www.barracuda.digital\/panguin-tool\" target=\"_blank\" rel=\"noopener\">ferramenta Panguin<\/a> \u00e9 particularmente \u00fatil para visualizar quaisquer penaliza\u00e7\u00f5es algor\u00edtmicas. Sobrep\u00f5e os seus dados de tr\u00e1fego do Google Analytics \u00e0s actualiza\u00e7\u00f5es do Google para detetar quedas ligadas a altera\u00e7\u00f5es no algoritmo. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Porque_e_que_o_teu_site_pode_ser_penalizado\"><\/span>Porque \u00e9 que o teu site pode ser penalizado?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mesmo sem inten\u00e7\u00e3o maliciosa, certas pr\u00e1ticas podem desencadear uma san\u00e7\u00e3o, em especial :<\/p>\n<ul>\n<li><strong>Conte\u00fado de baixa qualidade<\/strong>: Artigos que n\u00e3o s\u00e3o muito informativos ou que s\u00e3o duplicados.<\/li>\n<li><strong>Otimiza\u00e7\u00e3o excessiva das palavras-chave<\/strong>: uma densidade excessiva de palavras-chave nas tuas p\u00e1ginas ou etiquetas pode ser entendida como uma tentativa de manipula\u00e7\u00e3o.<\/li>\n<li><strong>M\u00e1 experi\u00eancia do utilizador<\/strong>: s\u00edtios lentos, s\u00edtios n\u00e3o adaptados a dispositivos m\u00f3veis ou s\u00edtios com publicidade intrusiva.<\/li>\n<\/ul>\n<p>N\u00e3o estou a falar de campanhas de backlinks mal optimizadas, ou mesmo de backlinks com spam, que s\u00e3o agora bastante negligenciados pelo Google. Tens de fazer um grande esfor\u00e7o para voltares a ser penalizado por causa disso. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_e_que_corrijo_uma_penalizacao\"><\/span>Como \u00e9 que corrijo uma penaliza\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Identifica_a_origem_do_problema\"><\/span>1. <strong>Identifica a origem do problema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Come\u00e7a por examinar as diretrizes de qualidade do Google e utiliza as ferramentas mencionadas para identificar problemas no teu s\u00edtio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Melhora_o_teu_conteudo\"><\/span>2. <strong>Melhora o teu conte\u00fado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Verifica se as tuas p\u00e1ginas oferecem um verdadeiro valor acrescentado aos teus visitantes.<\/li>\n<li>Elimina ou reescreve p\u00e1ginas de baixa qualidade.<\/li>\n<li>Acrescenta informa\u00e7\u00f5es \u00fateis e interessantes para satisfazer as expectativas dos utilizadores.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Corrige_os_problemas_tecnicos\"><\/span>3. <strong>Corrige os problemas t\u00e9cnicos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Melhora a velocidade de carregamento do teu site utilizando ferramentas como o <strong>PageSpeed Insights<\/strong>.<\/li>\n<li>Certifica-te de que o teu site \u00e9 responsivo e \u00e9 apresentado corretamente em todos os dispositivos.<\/li>\n<li>Evita janelas pop-up ou outros elementos que interfiram com a navega\u00e7\u00e3o.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Apresenta_um_pedido_de_revisao_se_necessario\"><\/span>4. <strong>Apresenta um pedido de revis\u00e3o, se necess\u00e1rio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Se recebeste uma penaliza\u00e7\u00e3o manual e corrigiste os problemas identificados, podes pedir ao Google para reexaminar o teu site atrav\u00e9s da Consola de Pesquisa do Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prevenir_futuras_penalizacoes\"><\/span>Prevenir futuras penaliza\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para evitar mais penaliza\u00e7\u00f5es, adopta pr\u00e1ticas de SEO sustent\u00e1veis e \u00e9ticas:<\/p>\n<ul>\n<li>Cria conte\u00fados relevantes e actualizados regularmente.<\/li>\n<li>Optimiza a experi\u00eancia do utilizador, privilegiando a rapidez e a facilidade de navega\u00e7\u00e3o.<\/li>\n<li>Monitoriza o teu desempenho regularmente com ferramentas como o Google Search Console e o Google Analytics.<\/li>\n<li>Mant\u00e9m-te a par das actualiza\u00e7\u00f5es dos algoritmos seguindo blogues especializados e not\u00edcias sobre SEO.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"A_nossa_visao_de_especialista\"><\/span>A nossa vis\u00e3o de especialista<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As penaliza\u00e7\u00f5es do Google podem parecer complexas de gerir, mas s\u00e3o frequentemente o resultado de problemas identific\u00e1veis e corrig\u00edveis. Ao utilizar ferramentas adequadas, como o <a href=\"https:\/\/www.searchlogistics.com\/learn\/tools\/google-penalty-checker\/\" target=\"_new\" rel=\"noopener\">Google Penalty Checker<\/a>, <a target=\"_new\" rel=\"noopener\">a ferramenta Panguin<\/a> ou <a target=\"_new\" rel=\"noopener\">a Consola de Pesquisa do Google<\/a>, as PME e as VSE podem n\u00e3o s\u00f3 resolver estes problemas, mas tamb\u00e9m refor\u00e7ar a sua estrat\u00e9gia digital para aumentar a visibilidade. <\/p>\n<p>N\u00e3o hesites em recorrer \u00e0 ajuda de um especialista em SEO para auditar o teu site e maximizar as tuas hip\u00f3teses de sucesso.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Existem ferramentas e solu\u00e7\u00f5es para te ajudar a diagnosticar este tipo de problema e a resolv\u00ea-lo rapidamente. Apresentamos-te um guia pr\u00e1tico, especialmente concebido para as PME e as PME, com liga\u00e7\u00f5es diretas \u00e0s ferramentas essenciais. <\/p>\n","protected":false},"author":1,"featured_media":8458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[156,158,140],"tags":[],"class_list":["post-8457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-especialista-em-seo","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como \u00e9 que sabes se o teu s\u00edtio Web foi penalizado pelo Google?<\/title>\n<meta name=\"description\" content=\"Existem ferramentas e solu\u00e7\u00f5es para te ajudar a diagnosticar este tipo de problema e a resolv\u00ea-lo rapidamente. Apresentamos-te um guia pr\u00e1tico, especialmente concebido para as PME e as PME, com liga\u00e7\u00f5es diretas \u00e0s ferramentas essenciais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como sabes se o teu site foi penalizado pelo Google? Uma abordagem pr\u00e1tica para PMEs e PMEs\" \/>\n<meta property=\"og:description\" content=\"Existem ferramentas e solu\u00e7\u00f5es para te ajudar a diagnosticar este tipo de problema e a resolv\u00ea-lo rapidamente. Apresentamos-te um guia pr\u00e1tico, especialmente concebido para as PME e as PME, com liga\u00e7\u00f5es diretas \u00e0s ferramentas essenciais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-16T08:41:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T10:54:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/outils-penalites-google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"766\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Como sabes se o teu site foi penalizado pelo Google? Uma abordagem pr\u00e1tica para PMEs e PMEs\",\"datePublished\":\"2025-01-16T08:41:08+00:00\",\"dateModified\":\"2025-10-22T10:54:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/\"},\"wordCount\":1434,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/outils-penalites-google.jpg\",\"articleSection\":[\"Especialista em SEO\",\"Google My Business\"],\"inLanguage\":\"pt-PT\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/\",\"name\":\"Como \u00e9 que sabes se o teu s\u00edtio Web foi penalizado pelo Google?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/outils-penalites-google.jpg\",\"datePublished\":\"2025-01-16T08:41:08+00:00\",\"dateModified\":\"2025-10-22T10:54:53+00:00\",\"description\":\"Existem ferramentas e solu\u00e7\u00f5es para te ajudar a diagnosticar este tipo de problema e a resolv\u00ea-lo rapidamente. Apresentamos-te um guia pr\u00e1tico, especialmente concebido para as PME e as PME, com liga\u00e7\u00f5es diretas \u00e0s ferramentas essenciais.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/outils-penalites-google.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/outils-penalites-google.jpg\",\"width\":1360,\"height\":766,\"caption\":\"Um homem stressado num escrit\u00f3rio com um computador e prateleiras\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Especialista em Google My Business e recolha de avalia\u00e7\u00f5es de clientes\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sem categoria\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/category\\\/sem-categoria\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Como sabes se o teu site foi penalizado pelo Google? Uma abordagem pr\u00e1tica para PMEs e PMEs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"Fran\u00e7a\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Como \u00e9 que sabes se o teu s\u00edtio Web foi penalizado pelo Google?","description":"Existem ferramentas e solu\u00e7\u00f5es para te ajudar a diagnosticar este tipo de problema e a resolv\u00ea-lo rapidamente. Apresentamos-te um guia pr\u00e1tico, especialmente concebido para as PME e as PME, com liga\u00e7\u00f5es diretas \u00e0s ferramentas essenciais.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/","og_locale":"pt_PT","og_type":"article","og_title":"Como sabes se o teu site foi penalizado pelo Google? Uma abordagem pr\u00e1tica para PMEs e PMEs","og_description":"Existem ferramentas e solu\u00e7\u00f5es para te ajudar a diagnosticar este tipo de problema e a resolv\u00ea-lo rapidamente. Apresentamos-te um guia pr\u00e1tico, especialmente concebido para as PME e as PME, com liga\u00e7\u00f5es diretas \u00e0s ferramentas essenciais.","og_url":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2025-01-16T08:41:08+00:00","article_modified_time":"2025-10-22T10:54:53+00:00","og_image":[{"width":1360,"height":766,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/outils-penalites-google.jpg","type":"image\/jpeg"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Como sabes se o teu site foi penalizado pelo Google? Uma abordagem pr\u00e1tica para PMEs e PMEs","datePublished":"2025-01-16T08:41:08+00:00","dateModified":"2025-10-22T10:54:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/"},"wordCount":1434,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/outils-penalites-google.jpg","articleSection":["Especialista em SEO","Google My Business"],"inLanguage":"pt-PT","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/","url":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/","name":"Como \u00e9 que sabes se o teu s\u00edtio Web foi penalizado pelo Google?","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/outils-penalites-google.jpg","datePublished":"2025-01-16T08:41:08+00:00","dateModified":"2025-10-22T10:54:53+00:00","description":"Existem ferramentas e solu\u00e7\u00f5es para te ajudar a diagnosticar este tipo de problema e a resolv\u00ea-lo rapidamente. Apresentamos-te um guia pr\u00e1tico, especialmente concebido para as PME e as PME, com liga\u00e7\u00f5es diretas \u00e0s ferramentas essenciais.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/outils-penalites-google.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/outils-penalites-google.jpg","width":1360,"height":766,"caption":"Um homem stressado num escrit\u00f3rio com um computador e prateleiras"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Especialista em Google My Business e recolha de avalia\u00e7\u00f5es de clientes","item":"https:\/\/www.business-ereputation.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Sem categoria","item":"https:\/\/www.business-ereputation.com\/pt-pt\/category\/sem-categoria\/"},{"@type":"ListItem","position":3,"name":"Como sabes se o teu site foi penalizado pelo Google? Uma abordagem pr\u00e1tica para PMEs e PMEs"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#website","url":"https:\/\/www.business-ereputation.com\/pt-pt\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/pt-pt\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/pt-pt\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/como-sabes-se-o-teu-site-foi-penalizado-pelo-google-uma-abordagem-pratica-para-pmes-e-pmes\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"Fran\u00e7a"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/posts\/8457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=8457"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/posts\/8457\/revisions"}],"predecessor-version":[{"id":8467,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/posts\/8457\/revisions\/8467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/media\/8458"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=8457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=8457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=8457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}