{"id":8254,"date":"2025-05-17T05:54:47","date_gmt":"2025-05-17T05:54:47","guid":{"rendered":"https:\/\/www.business-ereputation.com\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/"},"modified":"2025-10-22T09:25:57","modified_gmt":"2025-10-22T09:25:57","slug":"transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/","title":{"rendered":"Transpar\u00eancia de conte\u00fados no Google Maps: n\u00fameros-chave e an\u00e1lise aprofundada"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Tempo de leitura :<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"fusion-text fusion-text-1\"><p><strong>Deves ter recebido este e-mail da Google sobre a transpar\u00eancia no Google Map&#8230; Mas seguiste <a href=\"https:\/\/transparencyreport.google.com\/maps-content\/overview?hl=fr\" target=\"_blank\" rel=\"noopener\">o link no final<\/a>? (NB action = bot\u00e3o grande, no canto do Google UX!)&#8230; De qualquer forma, aqui tens um resumo com algumas informa\u00e7\u00f5es adicionais. O Google Maps \u00e9 atualmente um dos servi\u00e7os digitais mais utilizados no mundo, com mais de 1,5 mil milh\u00f5es de utilizadores activos mensais at\u00e9 2024. Gra\u00e7as a esta audi\u00eancia massiva, o Google Maps j\u00e1 n\u00e3o \u00e9 apenas uma ferramenta de navega\u00e7\u00e3o, mas tamb\u00e9m uma fonte essencial de informa\u00e7\u00e3o local: coment\u00e1rios de clientes, fotografias, hor\u00e1rios de funcionamento, descri\u00e7\u00f5es de estabelecimentos, etc.     <\/strong><\/p>\n<p>Esta riqueza de conte\u00fados gerados pelos utilizadores (UGC) \u00e9 simultaneamente um ponto forte e um desafio. Para garantir a fiabilidade das informa\u00e7\u00f5es apresentadas e evitar a propaga\u00e7\u00e3o de conte\u00fados enganadores, ofensivos ou fraudulentos, a Google implementou um sistema de modera\u00e7\u00e3o e transpar\u00eancia. <\/p>\n<p>Todos os anos, a Google publica um relat\u00f3rio pormenorizado sobre a modera\u00e7\u00e3o de conte\u00fados no Google Maps, acess\u00edvel atrav\u00e9s do seu portal de transpar\u00eancia. Este relat\u00f3rio apresenta as medidas aplicadas, o volume de conte\u00fados verificados e removidos e as estrat\u00e9gias implementadas para manter a qualidade dos dados. <\/p>\n<p>Este artigo descreve em pormenor estes mecanismos utilizando n\u00fameros-chave recentes dos relat\u00f3rios oficiais da Google e de outras fontes.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/#Um_volume_colossal_de_conteudos_moderados\" >Um volume colossal de conte\u00fados moderados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/#As_principais_categorias_de_conteudos_eliminados\" >As principais categorias de conte\u00fados eliminados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/#3_Medidas_tomadas_contra_utilizadores_maliciosos\" >3. Medidas tomadas contra utilizadores maliciosos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/#Maior_protecao_e_transparencia_para_os_utilizadores\" >Maior prote\u00e7\u00e3o e transpar\u00eancia para os utilizadores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/#Trabalhar_com_comunidades_e_parceiros\" >Trabalhar com comunidades e parceiros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/#Tecnologias_inovadoras_para_a_moderacao\" >Tecnologias inovadoras para a modera\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/#7_Resultados_concretos_e_impactos_medidos\" >7. Resultados concretos e impactos medidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/#8_Desafios_e_perspectivas_futuras\" >8. Desafios e perspectivas futuras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/transparencia-de-conteudos-no-google-maps-numeros-chave-e-analise-aprofundada\/#A_minha_opiniao_de_especialista\" >A minha opini\u00e3o de especialista:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Um_volume_colossal_de_conteudos_moderados\"><\/span>Um volume colossal de conte\u00fados moderados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Em 2023, o Google Maps registou a adi\u00e7\u00e3o de mais de <strong>15 milh\u00f5es de novas contribui\u00e7\u00f5es por dia<\/strong>, incluindo cr\u00edticas, fotografias, respostas e altera\u00e7\u00f5es a entradas.<br \/>\nDestes conte\u00fados, cerca de <strong>2 a 3 milh\u00f5es s\u00e3o assinalados ou identificados como n\u00e3o estando em conformidade com as regras do Google<\/strong>, o que representa cerca de <strong>15-20%<\/strong> das contribui\u00e7\u00f5es di\u00e1rias.<\/p>\n<p>A Google utiliza uma modera\u00e7\u00e3o automatizada altamente avan\u00e7ada: os sistemas de intelig\u00eancia artificial (IA) analisam cada contribui\u00e7\u00e3o em tempo real para detetar conte\u00fados abusivos, opini\u00f5es falsas, spam, conte\u00fados de \u00f3dio ou conte\u00fados fora do tema.<\/p>\n<p>Por exemplo, em 2023, quase <strong>30 milh\u00f5es de cr\u00edticas falsas foram detectadas e removidas pelos algoritmos da Google<\/strong> antes mesmo de serem publicadas.<br \/>\nEstes n\u00fameros demonstram a dimens\u00e3o dos esfor\u00e7os que est\u00e3o a ser feitos para preservar a integridade das informa\u00e7\u00f5es dispon\u00edveis no Google Maps.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"As_principais_categorias_de_conteudos_eliminados\"><\/span>As principais categorias de conte\u00fados eliminados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os conte\u00fados moderados e eliminados dividem-se em v\u00e1rias categorias gerais, cada uma correspondendo a um tipo de viola\u00e7\u00e3o:<\/p>\n<ul>\n<li><strong>Avalia\u00e7\u00f5es fraudulentas ou tendenciosas<\/strong>: quase <strong>60% das<\/strong> avalia\u00e7\u00f5es <strong>eliminadas<\/strong> dizem respeito a avalia\u00e7\u00f5es publicadas para manipular artificialmente a reputa\u00e7\u00e3o de uma empresa, quer para aumentar a sua classifica\u00e7\u00e3o quer para prejudicar um concorrente.<\/li>\n<li><strong>Conte\u00fado impr\u00f3prio ou ofensivo<\/strong>: cerca de <strong>15% das supress\u00f5es<\/strong> dizem respeito a discursos de \u00f3dio, discrimina\u00e7\u00e3o ou fotografias e descri\u00e7\u00f5es impr\u00f3prias.<\/li>\n<li><strong>Spam e conte\u00fado irrelevante<\/strong>: cerca de <strong>20% das supress\u00f5es<\/strong> dizem respeito a publicidade ou conte\u00fado irrelevante, como liga\u00e7\u00f5es a s\u00edtios externos n\u00e3o autorizados.<\/li>\n<li><strong>Outras infrac\u00e7\u00f5es<\/strong>: 5% incluem infrac\u00e7\u00f5es diversas, como a divulga\u00e7\u00e3o de informa\u00e7\u00f5es privadas ou confidenciais.<\/li>\n<\/ul>\n<p>Esta segmenta\u00e7\u00e3o revela a diversidade dos riscos a que o Google Maps est\u00e1 exposto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Medidas_tomadas_contra_utilizadores_maliciosos\"><\/span>3. Medidas tomadas contra utilizadores maliciosos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Google n\u00e3o se limita a eliminar os conte\u00fados problem\u00e1ticos. Em caso de comportamento repetido ou malicioso, a empresa suspende ou bloqueia as contas em causa: <\/p>\n<ul>\n<li>Em 2023, mais de<strong> 1,5 milh\u00f5es de contas de utilizadores foram suspensas<\/strong> por viola\u00e7\u00e3o das regras de contribui\u00e7\u00e3o.<\/li>\n<li>Entre eles, <strong>mais de 300 000 contas profissionais<\/strong> (propriet\u00e1rios de ficheiros) foram tamb\u00e9m sancionadas, nomeadamente por informa\u00e7\u00f5es falsas ou manipula\u00e7\u00e3o de cr\u00edticas.<\/li>\n<\/ul>\n<p>Estas medidas dr\u00e1sticas destinam-se a desencorajar a fraude e a garantir uma experi\u00eancia de utilizador fi\u00e1vel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Maior_protecao_e_transparencia_para_os_utilizadores\"><\/span>Maior prote\u00e7\u00e3o e transpar\u00eancia para os utilizadores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Google tamb\u00e9m est\u00e1 a investir para proteger os utilizadores finais de m\u00e1s experi\u00eancias:<\/p>\n<p>Os alertas s\u00e3o apresentados quando um aviso parece suspeito ou vem de um utilizador com pouco hist\u00f3rico de contribui\u00e7\u00f5es.<\/p>\n<p>O Google Maps apresenta agora o n\u00famero total de avalia\u00e7\u00f5es verificadas pelo algoritmo, permitindo aos utilizadores avaliar a fiabilidade geral de uma listagem.<\/p>\n<p>Desde 2022, a Google aumentou a frequ\u00eancia das auditorias manuais: <strong>s\u00e3o efectuadas<\/strong> mais de <strong>100 000 interven\u00e7\u00f5es humanas por m\u00eas<\/strong> em todo o mundo para analisar os conte\u00fados comunicados pela comunidade.<\/p>\n<p>Estas ac\u00e7\u00f5es refor\u00e7am a confian\u00e7a dos consumidores na informa\u00e7\u00e3o apresentada.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trabalhar_com_comunidades_e_parceiros\"><\/span>Trabalhar com comunidades e parceiros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma modera\u00e7\u00e3o eficaz depende tamb\u00e9m de uma estreita colabora\u00e7\u00e3o com terceiros:<\/p>\n<ul>\n<li>A Google trabalha com mais de <strong>50 000 parceiros locais em todo o mundo<\/strong> (organismos de defesa do consumidor, autoridades, especialistas do sector) para melhorar a qualidade dos dados.<\/li>\n<li>A plataforma Maps recebe mais de <strong>5 milh\u00f5es de den\u00fancias de utilizadores todos os meses<\/strong>, que s\u00e3o ordenadas e processadas para dar prioridade aos casos graves.<\/li>\n<li>S\u00e3o oferecidos programas de forma\u00e7\u00e3o e sensibiliza\u00e7\u00e3o a empresas e colaboradores para os orientar na publica\u00e7\u00e3o de conte\u00fados conformes.<\/li>\n<\/ul>\n<p>Esta coopera\u00e7\u00e3o \u00e9 uma alavanca importante na luta contra os abusos em grande escala.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tecnologias_inovadoras_para_a_moderacao\"><\/span>Tecnologias inovadoras para a modera\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A automatiza\u00e7\u00e3o desempenha um papel central no combate \u00e0 desinforma\u00e7\u00e3o no Google Maps :<\/p>\n<ul>\n<li>A Google utiliza modelos de aprendizagem autom\u00e1tica capazes de analisar n\u00e3o s\u00f3 o texto das cr\u00edticas, mas tamb\u00e9m os metadados associados (hist\u00f3rico do utilizador, localiza\u00e7\u00e3o, frequ\u00eancia de publica\u00e7\u00e3o).<\/li>\n<li>Estes sistemas detectam padr\u00f5es t\u00edpicos de comportamento fraudulento, como a publica\u00e7\u00e3o maci\u00e7a da mesma conta num curto espa\u00e7o de tempo ou a repeti\u00e7\u00e3o de frases id\u00eanticas.<\/li>\n<li>Em 2023, mais de <strong>75% dos conte\u00fados eliminados foram automaticamente detectados<\/strong> antes de serem publicados, limitando a exposi\u00e7\u00e3o dos utilizadores a informa\u00e7\u00f5es erradas.<\/li>\n<\/ul>\n<p>A crescente sofistica\u00e7\u00e3o destas tecnologias \u00e9 um trunfo essencial para garantir uma plataforma saud\u00e1vel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Resultados_concretos_e_impactos_medidos\"><\/span>7. Resultados concretos e impactos medidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gra\u00e7as a estes dispositivos, o Google Maps mant\u00e9m uma elevada qualidade de informa\u00e7\u00e3o:<\/p>\n<ul>\n<li>Em v\u00e1rios inqu\u00e9ritos independentes, mais de <strong>90% dos utilizadores afirmam confiar nas opini\u00f5es que v\u00eaem no Google Maps<\/strong>.<\/li>\n<li>Ao eliminar as cr\u00edticas falsas, a fiabilidade das classifica\u00e7\u00f5es apresentadas <strong>nos perfis das empresas<\/strong> aumentou em m\u00e9dia mais de <strong>20%.<\/strong><\/li>\n<li>Os relat\u00f3rios dos utilizadores <strong>ajudaram a reduzir o n\u00famero de registos com informa\u00e7\u00f5es incorrectas<\/strong> ou desactualizadas em <strong>15%<\/strong> no espa\u00e7o de um ano.<\/li>\n<\/ul>\n<p>Estes n\u00fameros mostram que a estrat\u00e9gia da Google \u00e9 eficaz na prote\u00e7\u00e3o dos consumidores e das empresas leg\u00edtimas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Desafios_e_perspectivas_futuras\"><\/span>8. Desafios e perspectivas futuras<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com o aumento cont\u00ednuo das contribui\u00e7\u00f5es, os desafios da modera\u00e7\u00e3o s\u00e3o cada vez maiores:<\/p>\n<ul>\n<li>O volume de conte\u00fados dever\u00e1 crescer mais<strong> 20% por ano nos pr\u00f3ximos anos<\/strong>.<\/li>\n<li>A Google est\u00e1 a investir em ferramentas de an\u00e1lise sem\u00e2ntica mais avan\u00e7adas para compreender melhor o contexto das cr\u00edticas e detetar as subtilezas da linguagem abusiva ou enganosa.<\/li>\n<li>A transpar\u00eancia ser\u00e1 refor\u00e7ada, em especial atrav\u00e9s de pain\u00e9is de controlo p\u00fablicos sobre as medidas de modera\u00e7\u00e3o por pa\u00eds e por tipo de abuso.<\/li>\n<\/ul>\n<p>O objetivo \u00e9 antecipar novos tipos de abuso e melhorar constantemente a qualidade da informa\u00e7\u00e3o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_minha_opiniao_de_especialista\"><\/span>A minha opini\u00e3o de especialista:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A transpar\u00eancia e a modera\u00e7\u00e3o dos conte\u00fados no Google Maps constituem um desafio importante para a fiabilidade da plataforma. Em 2023, a Google moderou v\u00e1rios milh\u00f5es de conte\u00fados por dia, suspendeu mais de um milh\u00e3o de contas fraudulentas e mobilizou centenas de milhares de colaboradores humanos e algor\u00edtmicos para garantir a qualidade da informa\u00e7\u00e3o. <\/p>\n<p>Os n\u00fameros-chave ilustram uma abordagem rigorosa e progressiva que combina tecnologia de ponta, envolvimento da comunidade e coopera\u00e7\u00e3o com parceiros externos.  <strong>Infelizmente, com cada vez mais rob\u00f4s e menos seres humanos, isto pode levar a grandes erros ou complica\u00e7\u00f5es nas suspens\u00f5es de fichas.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deves ter recebido este e-mail da Google sobre a transpar\u00eancia no Google Map&#8230; Mas seguiste o link no final? (NB action = bot\u00e3o grande, no canto do Google UX!)&#8230; De qualquer forma, aqui tens um resumo com algumas informa\u00e7\u00f5es adicionais. O Google Maps \u00e9 atualmente um dos servi\u00e7os digitais mais utilizados no mundo, com mais de 1,5 mil milh\u00f5es de utilizadores activos mensais at\u00e9 2024. Gra\u00e7as a esta audi\u00eancia massiva, o Google Maps j\u00e1 n\u00e3o \u00e9 apenas uma ferramenta de navega\u00e7\u00e3o, mas tamb\u00e9m uma fonte essencial de informa\u00e7\u00e3o local: coment\u00e1rios de clientes, fotografias, hor\u00e1rios de funcionamento, descri\u00e7\u00f5es de estabelecimentos, etc.     <\/p>\n","protected":false},"author":1,"featured_media":8256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[156,158],"tags":[],"class_list":["post-8254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-especialista-em-seo","category-google-my-business-pt-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An\u00e1lise e coment\u00e1rios sobre o estudo de transpar\u00eancia do Google Map<\/title>\n<meta name=\"description\" content=\"Deves ter recebido este e-mail da Google sobre a transpar\u00eancia no Google Map... 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