{"id":15906,"date":"2026-10-09T15:13:18","date_gmt":"2026-10-09T15:13:18","guid":{"rendered":"https:\/\/www.business-ereputation.com\/reputacao-online-por-que-e-que-as-pme-precisam-de-um-gestor-de-redes-sociais-com-formacao-e-onde-o-encontrar\/"},"modified":"2026-10-16T14:35:42","modified_gmt":"2026-10-16T14:35:42","slug":"reputacao-online-por-que-e-que-as-pme-precisam-de-um-gestor-de-redes-sociais-com-formacao-e-onde-o-encontrar","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/reputacao-online-por-que-e-que-as-pme-precisam-de-um-gestor-de-redes-sociais-com-formacao-e-onde-o-encontrar\/","title":{"rendered":"Reputa\u00e7\u00e3o online: por que \u00e9 que as PME precisam de um gestor de redes sociais com forma\u00e7\u00e3o (e onde o encontrar)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Tempo de leitura:<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div id=\"ayudawp-aiss-share-1\" class=\"ayudawp-share-buttons shortcode-buttons ayudawp-aiss-centered brand with-icons\" data-post-id=\"15906\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/reputacao-online-por-que-e-que-as-pme-precisam-de-um-gestor-de-redes-sociais-com-formacao-e-onde-o-encontrar\/#Resuma_este_artigo_com_a_sua_IA_favorita\" >Resuma este artigo com a sua IA favorita:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/reputacao-online-por-que-e-que-as-pme-precisam-de-um-gestor-de-redes-sociais-com-formacao-e-onde-o-encontrar\/#A_reputacao_online_um_ativo_que_as_PME_subestimam\" >A reputa\u00e7\u00e3o online, um ativo que as PME subestimam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/reputacao-online-por-que-e-que-as-pme-precisam-de-um-gestor-de-redes-sociais-com-formacao-e-onde-o-encontrar\/#O_que_um_gestor_de_redes_sociais_faz_realmente\" >O que um gestor de redes sociais faz realmente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/reputacao-online-por-que-e-que-as-pme-precisam-de-um-gestor-de-redes-sociais-com-formacao-e-onde-o-encontrar\/#Porque_e_que_a_formacao_faz_a_diferenca\" >Porque \u00e9 que a forma\u00e7\u00e3o faz a diferen\u00e7a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/reputacao-online-por-que-e-que-as-pme-precisam-de-um-gestor-de-redes-sociais-com-formacao-e-onde-o-encontrar\/#Onde_encontrar_o_perfil_certo\" >Onde encontrar o perfil certo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/reputacao-online-por-que-e-que-as-pme-precisam-de-um-gestor-de-redes-sociais-com-formacao-e-onde-o-encontrar\/#Como_escolher_uma_formacao_de_qualidade\" >Como escolher uma forma\u00e7\u00e3o de qualidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/reputacao-online-por-que-e-que-as-pme-precisam-de-um-gestor-de-redes-sociais-com-formacao-e-onde-o-encontrar\/#A_palavra_final\" >A palavra final<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"ayudawp-aiss-share-1-title\" class=\"ayudawp-title\"><span class=\"ez-toc-section\" id=\"Resuma_este_artigo_com_a_sua_IA_favorita\"><\/span>Resuma este artigo com a sua IA favorita:<span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ayudawp-aiss-share-1-group\" class=\"ayudawp-buttons-container\" role=\"group\" aria-labelledby=\"ayudawp-aiss-share-1-title\"><button type=\"button\" 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0 0 .511 4.9107 6.051 6.051 0 0 0 6.5146 2.9001A5.9847 5.9847 0 0 0 13.2599 24a6.0557 6.0557 0 0 0 5.7718-4.2058 5.9894 5.9894 0 0 0 3.9977-2.9001 6.0557 6.0557 0 0 0-.7475-7.0729zm-9.022 12.6081a4.4755 4.4755 0 0 1-2.8764-1.0408l.1419-.0804 4.7783-2.7582a.7948.7948 0 0 0 .3927-.6813v-6.7369l2.02 1.1686a.071.071 0 0 1 .038.052v5.5826a4.504 4.504 0 0 1-4.4945 4.4944zm-9.6607-4.1254a4.4708 4.4708 0 0 1-.5346-3.0137l.142.0852 4.783 2.7582a.7712.7712 0 0 0 .7806 0l5.8428-3.3685v2.3324a.0804.0804 0 0 1-.0332.0615L9.74 19.9502a4.4992 4.4992 0 0 1-6.1408-1.6464zM2.3408 7.8956a4.485 4.485 0 0 1 2.3655-1.9728V11.6a.7664.7664 0 0 0 .3879.6765l5.8144 3.3543-2.0201 1.1685a.0757.0757 0 0 1-.071 0l-4.8303-2.7865A4.504 4.504 0 0 1 2.3408 7.872zm16.5963 3.8558L13.1038 8.364 15.1192 7.2a.0757.0757 0 0 1 .071 0l4.8303 2.7913a4.4944 4.4944 0 0 1-.6765 8.1042v-5.6772a.79.79 0 0 0-.407-.667zm2.0107-3.0231l-.142-.0852-4.7735-2.7818a.7759.7759 0 0 0-.7854 0L9.409 9.2297V6.8974a.0662.0662 0 0 1 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height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" role=\"img\" class=\"ayudawp-icon ayudawp-icon-copilot\" aria-hidden=\"true\"><path d=\"M23.922 16.997C23.061 18.492 18.063 22.02 12 22.02 5.937 22.02.939 18.492.078 16.997A.641.641 0 0 1 0 16.741v-2.869a.883.883 0 0 1 .053-.22c.372-.935 1.347-2.292 2.605-2.656.167-.429.414-1.055.644-1.517a10.098 10.098 0 0 1-.052-1.086c0-1.331.282-2.499 1.132-3.368.397-.406.89-.717 1.474-.952C7.255 2.937 9.248 1.98 11.978 1.98c2.731 0 4.767.957 6.166 2.093.584.235 1.077.546 1.474.952.85.869 1.132 2.037 1.132 3.368 0 .368-.014.733-.052 1.086.23.462.477 1.088.644 1.517 1.258.364 2.233 1.721 2.605 2.656a.841.841 0 0 1 .053.22v2.869a.641.641 0 0 1-.078.256Zm-11.75-5.992h-.344a4.359 4.359 0 0 1-.355.508c-.77.947-1.918 1.492-3.508 1.492-1.725 0-2.989-.359-3.782-1.259a2.137 2.137 0 0 1-.085-.104L4 11.746v6.585c1.435.779 4.514 2.179 8 2.179 3.486 0 6.565-1.4 8-2.179v-6.585l-.098-.104s-.033.045-.085.104c-.793.9-2.057 1.259-3.782 1.259-1.59 0-2.738-.545-3.508-1.492a4.359 4.359 0 0 1-.355-.508Zm2.328 3.25c.549 0 1 .451 1 1v2c0 .549-.451 1-1 1-.549 0-1-.451-1-1v-2c0-.549.451-1 1-1Zm-5 0c.549 0 1 .451 1 1v2c0 .549-.451 1-1 1-.549 0-1-.451-1-1v-2c0-.549.451-1 1-1Zm3.313-6.185c.136 1.057.403 1.913.878 2.497.442.544 1.134.938 2.344.938 1.573 0 2.292-.337 2.657-.751.384-.435.558-1.15.558-2.361 0-1.14-.243-1.847-.705-2.319-.477-.488-1.319-.862-2.824-1.025-1.487-.161-2.192.138-2.533.529-.269.307-.437.808-.438 1.578v.021c0 .265.021.562.063.893Zm-1.626 0c.042-.331.063-.628.063-.894v-.02c-.001-.77-.169-1.271-.438-1.578-.341-.391-1.046-.69-2.533-.529-1.505.163-2.347.537-2.824 1.025-.462.472-.705 1.179-.705 2.319 0 1.211.175 1.926.558 2.361.365.414 1.084.751 2.657.751 1.21 0 1.902-.394 2.344-.938.475-.584.742-1.44.878-2.497Z\"\/><\/svg><\/span><span class=\"ayudawp-button-text\">Copilot<\/span><\/button><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>Um coment\u00e1rio negativo que ficou sem resposta, uma publica\u00e7\u00e3o mal feita que foi partilhada centenas de vezes, uma p\u00e1gina do Facebook parada h\u00e1 dois anos: para uma PME, <strong>a imagem online depende muitas vezes de pormenores<\/strong>. Os grandes grupos t\u00eam departamentos de comunica\u00e7\u00e3o completos para monitorizar e defender a sua reputa\u00e7\u00e3o. J\u00e1 as pequenas e m\u00e9dias empresas ainda confiam, com demasiada frequ\u00eancia, as suas redes sociais a um estagi\u00e1rio de passagem ou ao pr\u00f3prio gestor, entre uma reuni\u00e3o e outra. O resultado \u00e9 logo vis\u00edvel: publica\u00e7\u00f5es irregulares, um tom que muda de um post para o outro, coment\u00e1rios cr\u00edticos que ficam sem resposta.<\/p>\n<p>Para sair desta situa\u00e7\u00e3o de improvisa\u00e7\u00e3o, \u00e9 preciso algu\u00e9m com um perfil espec\u00edfico e, acima de tudo, competente. Um <strong>gestor de redes sociais n\u00e3o <\/strong>se limita a publicar: ele gere a presen\u00e7a da marca, fica atento ao que se diz sobre ela e sabe reagir antes que um coment\u00e1rio isolado se torne um tema de discuss\u00e3o. Quer se trate de recrutar ou de desenvolver as compet\u00eancias de um colaborador, fazer uma <a href=\"https:\/\/imci-formation.com\/formation\/reconversion\/community-manager\/\">forma\u00e7\u00e3o certificada em gest\u00e3o de redes sociais<\/a> d\u00e1-te uma base s\u00f3lida: compet\u00eancias avaliadas, um t\u00edtulo reconhecido pelo Estado e um m\u00e9todo que podes aplicar logo nas primeiras semanas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_reputacao_online_um_ativo_que_as_PME_subestimam\"><\/span>A reputa\u00e7\u00e3o online, um ativo que as PME subestimam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Antes de escolher um artes\u00e3o, um restaurante, um escrit\u00f3rio de contabilidade ou um fornecedor, a maioria dos clientes faz uma pesquisa r\u00e1pida. V\u00eaem a <strong>classifica\u00e7\u00e3o no Google<\/strong>, d\u00e3o uma vista de olhos a algumas avalia\u00e7\u00f5es, espreitam a conta do Instagram ou do LinkedIn. Uma PME pode oferecer um servi\u00e7o excelente e perder clientes simplesmente porque a sua presen\u00e7a online d\u00e1 a impress\u00e3o de estar abandonada ou desorganizada.<\/p>\n<p><strong>A reputa\u00e7\u00e3o online<\/strong> n\u00e3o se limita, portanto, a crises espetaculares. \u00c9 constru\u00edda no dia a dia, atrav\u00e9s da regularidade das publica\u00e7\u00f5es, da qualidade das respostas aos clientes e da coer\u00eancia entre o que a empresa promete e o que os internautas dizem.<\/p>\n<p>A isto junta-se um desafio mais recente. Os <strong>motores de busca<\/strong> e os <strong>assistentes conversacionais<\/strong> baseiam-se cada vez mais nas opini\u00f5es, men\u00e7\u00f5es e conte\u00fados publicados sobre uma marca para formular as suas recomenda\u00e7\u00f5es. Uma empresa que n\u00e3o esteja presente ou que seja mal vista nestes canais corre o risco de deixar de aparecer de todo nas respostas sugeridas aos utilizadores.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_que_um_gestor_de_redes_sociais_faz_realmente\"><\/span>O que um gestor de redes sociais faz realmente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A profiss\u00e3o \u00e9 muitas vezes reduzida \u00e0 cria\u00e7\u00e3o de publica\u00e7\u00f5es. Na realidade, o gestor de redes sociais abrange um \u00e2mbito muito mais vasto. Ele <strong>define uma linha editorial<\/strong> adaptada a cada rede, tendo em conta os p\u00fablicos-alvo da empresa: n\u00e3o se fala da mesma forma com decisores no LinkedIn e com pessoas comuns no Instagram ou no TikTok. Ele planeia os conte\u00fados, coordena os elementos visuais e os v\u00eddeos e garante que tudo se mant\u00e9m fiel \u00e0 identidade da marca.<\/p>\n<p>Grande parte do seu trabalho tamb\u00e9m consiste em <strong>ouvir<\/strong>. Gra\u00e7as \u00e0s ferramentas de monitoriza\u00e7\u00e3o, ele identifica as men\u00e7\u00f5es \u00e0 empresa, as opini\u00f5es publicadas nas plataformas e as discuss\u00f5es em grupos ou f\u00f3runs. Responde \u00e0s perguntas, agradece aos clientes satisfeitos e lida com as cr\u00edticas com tacto. Quando uma situa\u00e7\u00e3o fica fora de controlo, ele aplica um procedimento de gest\u00e3o de crises: analisar a situa\u00e7\u00e3o, preparar uma resposta aprovada e evitar rea\u00e7\u00f5es impulsivas que s\u00f3 pioram as coisas.<\/p>\n<p>Por fim, <strong>ele faz as medi\u00e7\u00f5es<\/strong>. Taxa de envolvimento, crescimento da comunidade, tr\u00e1fego gerado para o site, evolu\u00e7\u00e3o da classifica\u00e7\u00e3o m\u00e9dia: estes indicadores permitem que o gestor saiba o que a sua presen\u00e7a online realmente traz de retorno e ajuste os recursos que lhe dedica.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Porque_e_que_a_formacao_faz_a_diferenca\"><\/span>Porque \u00e9 que a forma\u00e7\u00e3o faz a diferen\u00e7a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Saber usar o Instagram a t\u00edtulo pessoal n\u00e3o te prepara para gerir a <strong>comunica\u00e7\u00e3o de uma empresa<\/strong>. Os erros de principiante saem caros: uma resposta agressiva a um cliente insatisfeito, uma publica\u00e7\u00e3o patrocinada mal direcionada que esgota o or\u00e7amento, esquecer as regras relacionadas com o direito \u00e0 imagem ou com as men\u00e7\u00f5es publicit\u00e1rias. Um profissional com forma\u00e7\u00e3o conhece estas armadilhas e sabe como evit\u00e1-las.<\/p>\n<p>A forma\u00e7\u00e3o tamb\u00e9m d\u00e1 uma <strong>vis\u00e3o estrat\u00e9gica<\/strong>. Ensina a relacionar as a\u00e7\u00f5es nas redes sociais com os objetivos comerciais, a elaborar um calend\u00e1rio editorial, a gerir uma campanha publicit\u00e1ria e a interpretar as estat\u00edsticas.<\/p>\n<p>O car\u00e1ter de certifica\u00e7\u00e3o tamb\u00e9m \u00e9 importante. Uma certifica\u00e7\u00e3o inscrita no Registo Nacional de Certifica\u00e7\u00f5es Profissionais (RNCP) ou no Registo Espec\u00edfico da France Comp\u00e9tences atesta que as compet\u00eancias foram avaliadas de acordo com um referencial preciso. Para o empregador, \u00e9 uma garantia de n\u00edvel. Para o trabalhador ou para quem est\u00e1 em reconvers\u00e3o profissional, \u00e9 muitas vezes a condi\u00e7\u00e3o necess\u00e1ria para aceder \u00e0 sua Conta Pessoal de Forma\u00e7\u00e3o ou a outros mecanismos de financiamento.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Onde_encontrar_o_perfil_certo\"><\/span>Onde encontrar o perfil certo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma PME tem v\u00e1rias op\u00e7\u00f5es, que n\u00e3o se excluem mutuamente.<\/p>\n<ul>\n<li>A primeira op\u00e7\u00e3o \u00e9 contratar um <strong>gestor de redes sociais que j\u00e1 tenha um diploma ou certifica\u00e7\u00e3o<\/strong>. \u00c9 a solu\u00e7\u00e3o mais r\u00e1pida para teres um profissional pronto a trabalhar, mas implica poder financiar um cargo a tempo inteiro, o que nem sempre \u00e9 vi\u00e1vel para uma empresa pequena.<\/li>\n<li>A segunda op\u00e7\u00e3o, muitas vezes subestimada, \u00e9 <strong>formar um colaborador internamente<\/strong>. Um assistente comercial, um respons\u00e1vel pela comunica\u00e7\u00e3o ou um membro da equipa de marketing j\u00e1 conhece a empresa, os seus clientes e os seus valores. Com uma forma\u00e7\u00e3o adequada, pode assumir a gest\u00e3o das redes sociais com toda a legitimidade.<\/li>\n<li>A terceira op\u00e7\u00e3o passa pelos<strong> perfis em reconvers\u00e3o<\/strong> profissional. Muitos profissionais que v\u00eam das \u00e1reas de vendas, com\u00e9rcio ou organiza\u00e7\u00e3o de eventos est\u00e3o a optar por esta profiss\u00e3o e a frequentar um curso certificado para a exercer. Trazem uma experi\u00eancia pr\u00e1tica valiosa, sobretudo no atendimento ao cliente, que se revela muito \u00fatil para gerir as avalia\u00e7\u00f5es e as intera\u00e7\u00f5es online.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Como_escolher_uma_formacao_de_qualidade\"><\/span>Como escolher uma forma\u00e7\u00e3o de qualidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u00e1 v\u00e1rios crit\u00e9rios que ajudam a fazer a sele\u00e7\u00e3o. O  <strong>reconhecimento do t\u00edtulo<\/strong>, para come\u00e7ar: basta verificar se est\u00e1 no site da France Comp\u00e9tences. O  <strong>conte\u00fado do programa<\/strong>  depois, que deve abranger a estrat\u00e9gia editorial, a cria\u00e7\u00e3o de conte\u00fados, a publicidade nas redes sociais, o acompanhamento do mercado, a gest\u00e3o de crises e a an\u00e1lise de desempenho. A  <strong>parte pr\u00e1tica<\/strong>  tamb\u00e9m conta bastante: estudos de caso, projetos reais, simula\u00e7\u00f5es. Por fim, o<strong>acompanhamento proposto<\/strong>  (acompanhamento individual, formadores com experi\u00eancia no setor, apoio \u00e0 integra\u00e7\u00e3o) \u00e9 muitas vezes o que faz a diferen\u00e7a entre uma forma\u00e7\u00e3o te\u00f3rica e um verdadeiro trampolim profissional.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_palavra_final\"><\/span>A palavra final<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para uma PME,<strong>a reputa\u00e7\u00e3o online j\u00e1 n\u00e3o \u00e9 um assunto secund\u00e1rio<\/strong>. Ela influencia a confian\u00e7a dos clientes, a visibilidade nos motores de busca e a capacidade de atrair novos talentos. Confiar as redes sociais a algu\u00e9m com forma\u00e7\u00e3o na \u00e1rea, quer seja um novo colaborador, algu\u00e9m da equipa ou algu\u00e9m em reconvers\u00e3o profissional, equivale a proteger um dos ativos mais expostos da empresa. Um investimento modesto, se comparado com o custo de uma reputa\u00e7\u00e3o manchada.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Um coment\u00e1rio negativo que ficou sem resposta, uma publica\u00e7\u00e3o mal feita que foi partilhada centenas de vezes, uma p\u00e1gina do Facebook que n\u00e3o \u00e9 atualizada h\u00e1 dois anos: para uma PME, a imagem online depende muitas vezes de pormenores. As grandes empresas t\u00eam departamentos de comunica\u00e7\u00e3o completos para monitorizar e defender a sua reputa\u00e7\u00e3o.<\/p>\n","protected":false},"author":1,"featured_media":15907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","_hts_schema_type":"auto","_hts_schema_pro_data":[],"_hts_robots_meta":[],"_hts_canonical_url":"","footnotes":""},"categories":[140],"tags":[],"class_list":["post-15906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reputa\u00e7\u00e3o online das PME: o papel do gestor de redes 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