{"id":12396,"date":"2022-04-21T11:36:37","date_gmt":"2022-04-21T11:36:37","guid":{"rendered":"https:\/\/www.business-ereputation.com\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/"},"modified":"2026-01-12T17:11:04","modified_gmt":"2026-01-12T17:11:04","slug":"google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/","title":{"rendered":"Google My Business transforma-se em Business Profile: quais s\u00e3o as vantagens para as empresas e os retalhistas?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><strong>As ferramentas de otimiza\u00e7\u00e3o dos motores de busca (SEO) do Google tornaram-se rapidamente indispens\u00e1veis para os profissionais que desejam posicionar-se eficazmente nos resultados dos motores de busca (ou SERPs). No entanto, estas ferramentas s\u00e3o obrigadas a evoluir \u00e0 medida que as necessidades e as tend\u00eancias do mercado mudam. Por exemplo, a famosa ferramenta de listagem Google My Business est\u00e1 a mudar o seu nome para Google Business Profile. Que mudan\u00e7as \u00e9 que isto significa para os empres\u00e1rios e que novas funcionalidades s\u00e3o esperadas? Descobre mais abaixo.    <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/#Uma_breve_analise_da_historia_do_Google_My_Business\" >Uma breve an\u00e1lise da hist\u00f3ria do Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/#O_que_e_que_o_Google_My_Business_oferece_originalmente\" >O que \u00e9 que o Google My Business oferece originalmente?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/#A_disponibilizacao_de_um_espaco_personalizado\" >A disponibiliza\u00e7\u00e3o de um espa\u00e7o personalizado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/#Saber_trabalhar_com_criterios_de_relevancia\" >Saber trabalhar com crit\u00e9rios de relev\u00e2ncia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/#Quais_sao_as_principais_vantagens_de_uma_listagem_no_Google_My_Business\" >Quais s\u00e3o as principais vantagens de uma listagem no Google My Business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/#Aumenta_a_visibilidade_local\" >Aumenta a visibilidade local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/#Geolocalizacao_no_Google_Maps\" >Geolocaliza\u00e7\u00e3o no Google Maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/#Melhorar_a_tua_reputacao_digital\" >Melhorar a tua reputa\u00e7\u00e3o digital<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/#Do_Google_My_Business_para_o_Business_Profile_o_que_muda\" >Do Google My Business para o Business Profile: o que muda?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/google-my-business-transforma-se-em-business-profile-quais-sao-as-vantagens-para-as-empresas-e-os-retalhistas\/#Conclui\" >Conclui:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Uma_breve_analise_da_historia_do_Google_My_Business\"><\/span>Uma breve an\u00e1lise da hist\u00f3ria do Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A hist\u00f3ria do Google est\u00e1 intimamente ligada \u00e0 hist\u00f3ria da pr\u00f3pria Internet comercial. Foi no final dos anos 90 que o motor de busca apareceu com o seu nome atual, surfando na popularidade das &#8220;pesquisas di\u00e1rias&#8221; na Internet. No entanto, a ambi\u00e7\u00e3o das equipas da Google n\u00e3o se ficou por aqui. A chave do sucesso pode ser resumida em duas palavras: inova\u00e7\u00e3o e diversifica\u00e7\u00e3o.   <\/p>\n<p>Para al\u00e9m da cria\u00e7\u00e3o do Google News em 2003 e da pesquisa baseada na localiza\u00e7\u00e3o em 2005 (com a aplica\u00e7\u00e3o Google Map), a Google vai lan\u00e7ar o Google Places em Fran\u00e7a a partir de 2009. O objetivo, na altura, era dar aos propriet\u00e1rios de empresas um maior controlo sobre os resultados da pesquisa. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_que_o_Google_My_Business_oferece_originalmente\"><\/span>O que \u00e9 que o Google My Business oferece originalmente?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"A_disponibilizacao_de_um_espaco_personalizado\"><\/span>A disponibiliza\u00e7\u00e3o de um espa\u00e7o personalizado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Como vimos, o Google My Business oferece aos empres\u00e1rios a oportunidade de melhorar a sua visibilidade na Internet e de retomar o controlo das informa\u00e7\u00f5es sobre a sua empresa, a fim de orientar melhor os potenciais clientes ou empregados. A dimens\u00e3o &#8220;local&#8221; do Google My Business desempenha, portanto, um papel fundamental, tornando r\u00e1pido e f\u00e1cil encontrar qualquer empresa perto de um determinado local. <\/p>\n<p>O servi\u00e7o Google My Business aparece no ecr\u00e3 como um &#8220;pacote local&#8221;, ou seja, uma \u00e1rea do motor de busca Google dedicada exclusivamente \u00e0 apresenta\u00e7\u00e3o de &#8220;resultados locais&#8221; (por outras palavras, as informa\u00e7\u00f5es mais relevantes, como a morada, o hor\u00e1rio de funcionamento ou a posi\u00e7\u00e3o do estabelecimento num mapa do Google Maps). Esta ferramenta, totalmente gratuita, exige, no entanto, um trabalho de fundo para que a p\u00e1gina atinja um certo grau de &#8220;relev\u00e2ncia&#8221;. De certa forma, o que est\u00e1 em causa \u00e9 a reputa\u00e7\u00e3o digital da empresa. Para que a atividade de uma empresa seja vis\u00edvel online para o maior n\u00famero poss\u00edvel de utilizadores da Internet, \u00e9 necess\u00e1rio que possa corresponder \u00e0s suas inten\u00e7\u00f5es de pesquisa. Da\u00ed a import\u00e2ncia de introduzires o m\u00e1ximo de informa\u00e7\u00e3o poss\u00edvel.    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Saber_trabalhar_com_criterios_de_relevancia\"><\/span>Saber trabalhar com crit\u00e9rios de relev\u00e2ncia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para ser &#8220;relevante&#8221; em termos de otimiza\u00e7\u00e3o para os motores de busca e responder \u00e0s expectativas do algoritmo do Google, um estabelecimento deve, portanto, trabalhar nos seguintes pontos<\/p>\n<ol>\n<li>Localiza\u00e7\u00e3o: este crit\u00e9rio corresponde \u00e0 dist\u00e2ncia entre o ponto de venda e o consumidor. Se este crit\u00e9rio n\u00e3o for especificado, o Google pode optar por dar prioridade a estabelecimentos mais distantes, mas que correspondam melhor \u00e0 consulta. <\/li>\n<li>Pertin\u00eancia: este crit\u00e9rio permite aos internautas contactar os locais ou pontos de venda que melhor correspondem \u00e0 sua pesquisa. Estes ter\u00e3o prioridade no pacote local. <\/li>\n<li>Proemin\u00eancia: este crit\u00e9rio permite que os locais mais populares do mundo apare\u00e7am mais facilmente.<\/li>\n<li>O n\u00famero de cr\u00edticas no dossi\u00ea: tem em aten\u00e7\u00e3o que este crit\u00e9rio n\u00e3o tem em conta a relev\u00e2ncia das cr\u00edticas.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Quais_sao_as_principais_vantagens_de_uma_listagem_no_Google_My_Business\"><\/span>Quais s\u00e3o as principais vantagens de uma listagem no Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para apreciar plenamente os benef\u00edcios de ter uma listagem do Google My Business para a tua empresa, temos de analisar alguns n\u00fameros: atualmente, a maioria dos utilizadores da Internet seleciona uma empresa apenas na primeira p\u00e1gina dos resultados do motor de busca (1). Ao mesmo tempo, o pacote local aparece em quase 93% das pesquisas quando o Google detecta uma &#8220;inten\u00e7\u00e3o local&#8221; (ou seja, uma pesquisa geograficamente direcionada). Assim, \u00e9 f\u00e1cil perceber porque \u00e9 que as empresas precisam de uma listagem no Google my Business se quiserem ser vis\u00edveis e competitivas. Vejamos as vantagens de utilizar esta aplica\u00e7\u00e3o:   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aumenta_a_visibilidade_local\"><\/span>Aumenta a visibilidade local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Atualmente, quase 4 em cada 5 utilizadores da Internet utilizam os motores de busca para encontrar informa\u00e7\u00f5es &#8220;locais&#8221; (2). Por outras palavras, a aplica\u00e7\u00e3o My Business do Google \u00e9 essencial, pois permite-te utilizar o pacote local para introduzir um certo n\u00famero de informa\u00e7\u00f5es fundamentais para impulsionar o SEO local de um estabelecimento (morada, n\u00famero de telefone, hor\u00e1rio de funcionamento, cr\u00edticas, s\u00edtio Web). <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Geolocalizacao_no_Google_Maps\"><\/span>Geolocaliza\u00e7\u00e3o no Google Maps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As ferramentas Google est\u00e3o muitas vezes interligadas. \u00c9 por isso que \u00e9 uma boa ideia abrir uma conta Google My Business, pois permite-te ativar as ferramentas de geolocaliza\u00e7\u00e3o essenciais para construir a tua reputa\u00e7\u00e3o digital. Lembra-te que a referencia\u00e7\u00e3o autom\u00e1tica no Google Maps \u00e9 totalmente gratuita e d\u00e1 acesso a um servi\u00e7o de cartografia online tamb\u00e9m gratuito.  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Melhorar_a_tua_reputacao_digital\"><\/span>Melhorar a tua reputa\u00e7\u00e3o digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A reputa\u00e7\u00e3o digital ou e-reputa\u00e7\u00e3o \u00e9 vital, pois permite ao consumidor virtual formar uma opini\u00e3o antes de escolher o melhor produto ou servi\u00e7o, ou antes de visitar o ponto de venda mais adequado \u00e0s suas necessidades. De acordo com um estudo recente, cerca de 86% dos utilizadores da Internet procuram opini\u00f5es na Internet antes de visitarem o estabelecimento da sua escolha (2a). <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_Google_My_Business_para_o_Business_Profile_o_que_muda\"><\/span>Do Google My Business para o Business Profile: o que muda?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Em 2022 (3), a gest\u00e3o do Google My Business sofrer\u00e1 altera\u00e7\u00f5es significativas: em primeiro lugar, a pr\u00f3pria aplica\u00e7\u00e3o desaparecer\u00e1 e passar\u00e1 a chamar-se My Business Profile. A ideia subjacente \u00e9 &#8220;facilitar a experi\u00eancia das empresas e dos comerciantes e a gest\u00e3o da sua imagem na Internet&#8221;. Para o efeito, a ferramenta fundir-se-\u00e1 literalmente com os servi\u00e7os auxiliares Google Search e Maps:  <\/p>\n<ul>\n<li>Atrav\u00e9s da Pesquisa Google: a partir de agora, basta introduzir o nome da empresa diretamente no motor de busca para gerir uma s\u00e9rie de par\u00e2metros e informa\u00e7\u00f5es: endere\u00e7o, hor\u00e1rio de funcionamento, fotografias, etc. O mesmo resultado pode ser alcan\u00e7ado digitando &#8220;My Business&#8221; diretamente na Pesquisa Google. Por outras palavras, poder\u00e1s verificar e reivindicar o perfil da tua empresa diretamente a partir do motor de busca Google e diretamente atrav\u00e9s da aplica\u00e7\u00e3o Google Maps (4).<\/li>\n<li>Atrav\u00e9s do Google Maps: ser\u00e1 poss\u00edvel aceder ao perfil da escola diretamente a partir desta aplica\u00e7\u00e3o, o que resolver\u00e1 uma s\u00e9rie de problemas como a suspens\u00e3o do perfil (5).<\/li>\n<\/ul>\n<p>Naturalmente, todas estas opera\u00e7\u00f5es s\u00f3 podem ser realizadas se tiveres uma conta de administrador do Google.<\/p>\n<p>Para as empresas que necessitam de gerir v\u00e1rios perfis em simult\u00e2neo, ser\u00e1 introduzido um Gestor de Neg\u00f3cios ou Gestor de Perfis de Neg\u00f3cios, tamb\u00e9m acess\u00edvel a partir da Pesquisa ou do Google Maps. Quanto ao resto, eis os potenciais benef\u00edcios desta evolu\u00e7\u00e3o para as empresas: <\/p>\n<ul>\n<li>A capacidade de aceder ao hist\u00f3rico de chamadas: embora esta funcionalidade esteja atualmente dispon\u00edvel apenas nos EUA e no Canad\u00e1, \u00e9 muito prov\u00e1vel que a sua utiliza\u00e7\u00e3o se expanda nos pr\u00f3ximos meses. At\u00e9 agora, as empresas podiam ver o n\u00famero de chamadas efectuadas a partir da consola do Google My Business. A partir de agora, poder\u00e1s aceder ao seu hist\u00f3rico de chamadas, mostrando os perfis e os n\u00fameros de quem ligou.  <\/li>\n<li>A possibilidade de enviar mensagens diretamente aos clientes: a funcionalidade de chat, j\u00e1 dispon\u00edvel no Google Maps, estar\u00e1 agora dispon\u00edvel na Pesquisa Google. Para melhorar a qualidade dos interc\u00e2mbios, foi implementado um recibo de leitura. <\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclui\"><\/span>Conclui:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A aplica\u00e7\u00e3o GMB pode ter desaparecido fisicamente, mas os seus servi\u00e7os permanecem intactos e est\u00e3o mais acess\u00edveis do que nunca para as empresas. Para os comerciantes, est\u00e3o a surgir novas oportunidades em termos de maior visibilidade. <\/p>\n<p>(1) https:\/\/www.evermaps.com\/faq\/referencement-pack-local-google\/#_ftn1<\/p>\n<p>(2) https:\/\/www.evermaps.com\/faq\/6-avantages-google-my-business\/<\/p>\n<p>(3) https:\/\/support.google.com\/business\/thread\/133876833\/introducing-new-updates-to-business-profile?hl=en<\/p>\n<p>(4) https:\/\/www.nerepix.fr\/Quels-changements-pour-google-my-business-en-2022<\/p>\n<p>(5) https:\/\/blogdunredacteurweb.com\/2021\/11\/07\/en-2022-google-my-business-disparait-au-profit-de-google-business-profile\/<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A famosa ferramenta de listagem Google My Business est\u00e1 a mudar o seu nome para Google Business Profile. Que mudan\u00e7as \u00e9 que isto significa para os empres\u00e1rios e que novas funcionalidades s\u00e3o esperadas? Descobre neste artigo!  <\/p>\n","protected":false},"author":1,"featured_media":12397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[158,140],"tags":[],"class_list":["post-12396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google My Business transforma-se em Business Profile: quais s\u00e3o as vantagens para as empresas e os retalhistas? - Business Ereputation<\/title>\n<meta name=\"description\" content=\"A ferramenta de listagem Google My Business est\u00e1 a mudar o seu nome para Google Business Profile. 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