{"id":12356,"date":"2021-04-11T11:36:37","date_gmt":"2021-04-11T11:36:37","guid":{"rendered":"https:\/\/www.business-ereputation.com\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\/"},"modified":"2026-01-12T17:10:34","modified_gmt":"2026-01-12T17:10:34","slug":"porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\/","title":{"rendered":"Porque \u00e9 que o Google My Business \u00e9 importante para as empresas locais?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\/#GMB_e_o_acronimo_de_Google_My_Business\" >GMB \u00e9 o acr\u00f3nimo de Google My Business.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\/#Por_conseguinte_o_GMB_e_muito_importante_para_os_retalhistas\" >Por conseguinte, o GMB \u00e9 muito importante para os retalhistas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\/#O_GMB_tambem_ajuda_a_aumentar_o_trafego_do_sitio_Web_e_consequentemente_as_vendas\" >O GMB tamb\u00e9m ajuda a aumentar o tr\u00e1fego do s\u00edtio Web e, consequentemente, as vendas.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"GMB_e_o_acronimo_de_Google_My_Business\"><\/span>GMB \u00e9 o acr\u00f3nimo de Google My Business.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O GMB \u00e9 um servi\u00e7o da Google que ajuda os comerciantes a gerir a sua presen\u00e7a online e a melhorar a sua reputa\u00e7\u00e3o junto de potenciais clientes. O GMB permite que os comerciantes adicionem e editem informa\u00e7\u00f5es sobre a sua empresa, como a morada, o hor\u00e1rio de funcionamento, as fotografias e a descri\u00e7\u00e3o. O GMB tamb\u00e9m d\u00e1 aos comerciantes uma grande visibilidade, destacando os seus detalhes nas p\u00e1ginas de resultados do Google.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_conseguinte_o_GMB_e_muito_importante_para_os_retalhistas\"><\/span>Por conseguinte, o GMB \u00e9 muito importante para os retalhistas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As empresas querem melhorar a sua visibilidade e reputa\u00e7\u00e3o online junto de potenciais clientes. O GMB \u00e9 um servi\u00e7o gratuito do Google. S\u00f3 precisas de criar uma conta GMB e ter uma conta gmail para o iniciar. <\/p>\n<p>O GMB \u00e9 muito f\u00e1cil de utilizar e permite aos comerciantes gerir eficazmente a sua presen\u00e7a em linha. O GMB tamb\u00e9m permite que os utilizadores deixem coment\u00e1rios sobre as empresas, o que \u00e9 uma excelente forma de os potenciais clientes terem uma ideia da qualidade do servi\u00e7o oferecido. Em suma, o GMB \u00e9 importante para os comerciantes porque \u00e9 uma ferramenta gratuita para melhorar a visibilidade e a reputa\u00e7\u00e3o online junto de potenciais clientes. Isto torna-se um fator de diferencia\u00e7\u00e3o em rela\u00e7\u00e3o \u00e0 concorr\u00eancia.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_GMB_tambem_ajuda_a_aumentar_o_trafego_do_sitio_Web_e_consequentemente_as_vendas\"><\/span>O GMB tamb\u00e9m ajuda a aumentar o tr\u00e1fego do s\u00edtio Web e, consequentemente, as vendas.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O GMB \u00e9 um verdadeiro trunfo para as empresas locais!<\/p>\n<p>Para saberes mais:<\/p>\n<p>&#8211; Google My Business: instru\u00e7\u00f5es para principiantes (contacta-me)<\/p>\n<p>&#8211; A import\u00e2ncia do n\u00famero de coment\u00e1rios no GMB<\/p>\n<p>&#8211; Como respondes \u00e0s cr\u00edticas negativas?<\/p>\n<p>&#8211; As melhores pr\u00e1ticas do GMB que tens de conhecer.<\/p>\n<p>Todos estes elementos s\u00e3o alavancas que podem ser activadas pelo propriet\u00e1rio comercial que reivindica um registo GMB.<\/p>\n<p>N\u00e3o hesites em contactar-me, posso ajudar-te nestas quest\u00f5es.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>a fun\u00e7\u00e3o de gestor do s\u00edtio est\u00e1 obsoleta. Todas as pessoas com esta fun\u00e7\u00e3o ser\u00e3o transferidas para a fun\u00e7\u00e3o de &#8220;gestor&#8221;. <\/p>\n","protected":false},"author":1,"featured_media":12357,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[158],"tags":[],"class_list":["post-12356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-pt-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Porque \u00e9 que o Google My Business \u00e9 importante para as empresas locais? - Business Ereputation<\/title>\n<meta name=\"description\" content=\"Descobre porque \u00e9 que o Google Business Profile (anteriormente Google My Business) \u00e9 a ferramenta digital mais importante para as PMEs e as VSEs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porque \u00e9 que o Google My Business \u00e9 importante para as empresas locais?\" \/>\n<meta property=\"og:description\" content=\"Descobre porque \u00e9 que o Google Business Profile (anteriormente Google My Business) \u00e9 a ferramenta digital mais importante para as PMEs e as VSEs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/pt-pt\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-11T11:36:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T17:10:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2021\/04\/GMB-Google-My-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Porque \u00e9 que o Google My Business \u00e9 importante para as empresas locais?\",\"datePublished\":\"2021-04-11T11:36:37+00:00\",\"dateModified\":\"2026-01-12T17:10:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\\\/\"},\"wordCount\":463,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GMB-Google-My-Business.jpg\",\"articleSection\":[\"Google My Business\"],\"inLanguage\":\"pt-PT\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/porque-e-que-o-google-my-business-e-importante-para-as-empresas-locais\\\/\",\"name\":\"Porque \u00e9 que o Google My Business \u00e9 importante para as empresas locais? 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