{"id":12323,"date":"2023-04-05T07:36:33","date_gmt":"2023-04-05T07:36:33","guid":{"rendered":"https:\/\/www.business-ereputation.com\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/"},"modified":"2026-01-12T16:29:02","modified_gmt":"2026-01-12T16:29:02","slug":"factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/","title":{"rendered":"Factores-chave para o posicionamento e desempenho do Google My Business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>No mundo de hoje, onde a presen\u00e7a online \u00e9 crucial para as empresas, o Google My Business tornou-se uma ferramenta essencial para maximizar a visibilidade das empresas locais. Com mais de 5 mil milh\u00f5es de pesquisas por dia no Google, ter uma presen\u00e7a forte no Google My Business \u00e9 vital para as empresas locais que pretendem ser encontradas por potenciais clientes. Mas como podes garantir que a tua empresa est\u00e1 corretamente posicionada e tem um bom desempenho no Google My Business? Neste artigo, vamos analisar os principais factores que influenciam o posicionamento e o desempenho do Google My Business.   <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#1_Completa_e_optimiza_o_perfil_da_tua_empresa\" >1. Completa e optimiza o perfil da tua empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#2_Mantem_uma_presenca_ativa_no_Google_My_Business\" >2. Mant\u00e9m uma presen\u00e7a ativa no Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#3_Incentiva_as_criticas_positivas_dos_clientes\" >3. Incentiva as cr\u00edticas positivas dos clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#4_Utiliza_palavras-chave_relevantes_nos_anuncios\" >4. Utiliza palavras-chave relevantes nos an\u00fancios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#5_Fornecer_actualizacoes_regulares_sobre_a_tua_atividade\" >5. Fornecer actualiza\u00e7\u00f5es regulares sobre a tua atividade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#FAQ\" >FAQ :<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#Como_posso_incentivar_comentarios_positivos_de_clientes_no_Google_My_Business\" >Como posso incentivar coment\u00e1rios positivos de clientes no Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#Como_posso_utilizar_palavras-chave_relevantes_nas_avaliacoes_no_Google_My_Business\" >Como posso utilizar palavras-chave relevantes nas avalia\u00e7\u00f5es no Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#Porque_e_que_e_importante_fornecer_actualizacoes_regulares_sobre_a_minha_empresa_no_Google_My_Business\" >Porque \u00e9 que \u00e9 importante fornecer actualiza\u00e7\u00f5es regulares sobre a minha empresa no Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#Como_posso_utilizar_o_Google_My_Business_para_melhorar_a_visibilidade_da_minha_empresa_na_Internet\" >Como posso utilizar o Google My Business para melhorar a visibilidade da minha empresa na Internet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/factores-chave-para-o-posicionamento-e-desempenho-do-google-my-business\/#Como_posso_medir_o_desempenho_da_minha_empresa_no_Google_My_Business\" >Como posso medir o desempenho da minha empresa no Google My Business?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Completa_e_optimiza_o_perfil_da_tua_empresa\"><\/span>1. Completa e optimiza o perfil da tua empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O primeiro fator-chave para um bom posicionamento e desempenho no Google My Business \u00e9 completar e otimizar o perfil da tua empresa. Isto significa adicionar informa\u00e7\u00f5es precisas e completas sobre a tua empresa, tais como a morada, o n\u00famero de telefone, o hor\u00e1rio de funcionamento e fotografias de alta qualidade da tua empresa. Quanto mais precisas forem as informa\u00e7\u00f5es fornecidas sobre a tua empresa, maior ser\u00e1 a probabilidade de os clientes te encontrarem quando pesquisarem empresas semelhantes \u00e0 tua.  <\/p>\n<p>Al\u00e9m disso, a otimiza\u00e7\u00e3o do perfil da tua empresa com palavras-chave relevantes \u00e9 essencial para aumentar a visibilidade da tua empresa no Google. As palavras-chave relevantes na descri\u00e7\u00e3o da tua empresa podem ajudar a melhorar a tua classifica\u00e7\u00e3o nos resultados de pesquisa local do Google. Finalmente, as opini\u00f5es dos clientes s\u00e3o uma parte importante da otimiza\u00e7\u00e3o do perfil da tua empresa no Google My Business. Quanto mais cr\u00edticas positivas os clientes tiverem, maior \u00e9 a probabilidade de os potenciais clientes fazerem neg\u00f3cio com a tua empresa.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Mantem_uma_presenca_ativa_no_Google_My_Business\"><\/span>2. Mant\u00e9m uma presen\u00e7a ativa no Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O segundo fator-chave para um bom posicionamento e desempenho no Google My Business \u00e9 manter uma presen\u00e7a ativa na plataforma. Isto significa atualizar regularmente o perfil da tua empresa com informa\u00e7\u00f5es precisas e actualizadas, responder \u00e0s avalia\u00e7\u00f5es dos clientes e publicar regularmente actualiza\u00e7\u00f5es sobre a tua empresa. <\/p>\n<p>Ao responder rapidamente \u00e0s cr\u00edticas dos clientes, sejam elas positivas ou negativas, mostras que est\u00e1s empenhado na tua empresa e que levas em conta os coment\u00e1rios dos clientes. Ao publicar regularmente actualiza\u00e7\u00f5es sobre a tua empresa, tais como ofertas especiais ou promo\u00e7\u00f5es, mostras aos potenciais clientes que a tua empresa est\u00e1 ativa e oferece vantagens aos seus clientes. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Incentiva_as_criticas_positivas_dos_clientes\"><\/span>3. Incentiva as cr\u00edticas positivas dos clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Incentivar as opini\u00f5es positivas dos clientes \u00e9 outro fator-chave para um bom posicionamento e desempenho no Google My Business. As opini\u00f5es positivas dos clientes ajudam a refor\u00e7ar a credibilidade da tua empresa e a criar confian\u00e7a junto dos potenciais clientes. <\/p>\n<p>Para incentivar as cr\u00edticas positivas, podes pedir aos teus clientes satisfeitos que deixem uma cr\u00edtica no perfil da tua empresa. \u00c9 importante n\u00e3o for\u00e7ar os clientes a deixar uma avalia\u00e7\u00e3o positiva, pois isso pode prejudicar a tua credibilidade. Em vez disso, certifica-te de que ofereces um excelente servi\u00e7o ao cliente e forneces produtos e servi\u00e7os de alta qualidade para incentivar naturalmente os clientes a deixarem cr\u00edticas positivas.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Utiliza_palavras-chave_relevantes_nos_anuncios\"><\/span>4. Utiliza palavras-chave relevantes nos an\u00fancios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A utiliza\u00e7\u00e3o de palavras-chave relevantes nas cr\u00edticas dos clientes \u00e9 outro fator importante para um bom posicionamento e desempenho no Google My Business. As opini\u00f5es dos clientes s\u00e3o consideradas uma fonte de conte\u00fado para o Google e a utiliza\u00e7\u00e3o de palavras-chave relevantes nas opini\u00f5es pode ajudar a melhorar a classifica\u00e7\u00e3o da tua empresa nos resultados de pesquisa locais. <\/p>\n<p>\u00c9 importante n\u00e3o utilizar palavras-chave em excesso nas avalia\u00e7\u00f5es, pois isso pode prejudicar a credibilidade da tua empresa. Em vez disso, incentiva os clientes a deixarem cr\u00edticas honestas e precisas sobre a tua empresa, incluindo naturalmente palavras-chave relevantes nos seus coment\u00e1rios. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Fornecer_actualizacoes_regulares_sobre_a_tua_atividade\"><\/span>5. Fornecer actualiza\u00e7\u00f5es regulares sobre a tua atividade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fornecer actualiza\u00e7\u00f5es regulares sobre a tua empresa \u00e9 outro fator importante para um bom posicionamento e desempenho no Google My Business. As actualiza\u00e7\u00f5es regulares ajudam a manter uma presen\u00e7a ativa na plataforma e mostram aos potenciais clientes que a tua empresa est\u00e1 ativa e a oferecer benef\u00edcios aos seus clientes. <\/p>\n<p>Ao publicar actualiza\u00e7\u00f5es regulares sobre a tua empresa, tais como ofertas especiais, promo\u00e7\u00f5es ou eventos futuros, podes atrair a aten\u00e7\u00e3o de potenciais clientes e incentiv\u00e1-los a visitar a tua empresa. Tamb\u00e9m pode ajudar a construir a credibilidade da tua empresa e aumentar a confian\u00e7a dos potenciais clientes. <\/p>\n<p>Em suma, para posicionar e otimizar o desempenho da tua empresa no Google My Business, \u00e9 essencial completar e otimizar o perfil da tua empresa, manter uma presen\u00e7a ativa na plataforma, encorajar cr\u00edticas positivas dos clientes, utilizar palavras-chave relevantes nas cr\u00edticas e fornecer actualiza\u00e7\u00f5es regulares sobre a tua empresa. Ao trabalhar nestes factores-chave, podes aumentar a tua visibilidade online, atrair novos clientes e refor\u00e7ar a tua presen\u00e7a no mercado local. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ :<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Como_posso_incentivar_comentarios_positivos_de_clientes_no_Google_My_Business\"><\/span>Como posso incentivar coment\u00e1rios positivos de clientes no Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para incentivar as cr\u00edticas positivas, podes pedir aos teus clientes satisfeitos que deixem uma cr\u00edtica no perfil da tua empresa. Certifica-te de que ofereces um excelente servi\u00e7o ao cliente e que forneces produtos e servi\u00e7os de alta qualidade para encorajar naturalmente os clientes a deixarem cr\u00edticas positivas. N\u00e3o, basicamente&#8230; Apresento muitos outros cen\u00e1rios no meu m\u00e9todo&#8230;   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_posso_utilizar_palavras-chave_relevantes_nas_avaliacoes_no_Google_My_Business\"><\/span>Como posso utilizar palavras-chave relevantes nas avalia\u00e7\u00f5es no Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A utiliza\u00e7\u00e3o de palavras-chave relevantes nas avalia\u00e7\u00f5es dos clientes pode ajudar a melhorar a classifica\u00e7\u00e3o da tua empresa nos resultados da pesquisa local. Incentiva os clientes a deixarem cr\u00edticas honestas e precisas sobre a tua empresa, incluindo naturalmente palavras-chave relevantes nos seus coment\u00e1rios. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Porque_e_que_e_importante_fornecer_actualizacoes_regulares_sobre_a_minha_empresa_no_Google_My_Business\"><\/span>Porque \u00e9 que \u00e9 importante fornecer actualiza\u00e7\u00f5es regulares sobre a minha empresa no Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As actualiza\u00e7\u00f5es regulares sobre a tua empresa mostram aos potenciais clientes que a tua empresa est\u00e1 ativa e oferece benef\u00edcios aos seus clientes. Tamb\u00e9m pode ajudar a construir a credibilidade da tua empresa e aumentar a confian\u00e7a dos potenciais clientes. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_posso_utilizar_o_Google_My_Business_para_melhorar_a_visibilidade_da_minha_empresa_na_Internet\"><\/span>Como posso utilizar o Google My Business para melhorar a visibilidade da minha empresa na Internet?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Se completares e optimizares o perfil da tua empresa no Google My Business, se mantiveres uma presen\u00e7a ativa na plataforma, se encorajares as cr\u00edticas positivas dos clientes, se utilizares palavras-chave relevantes nas cr\u00edticas e se forneceres actualiza\u00e7\u00f5es regulares sobre a tua empresa, podes melhorar a visibilidade da tua empresa online.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_posso_medir_o_desempenho_da_minha_empresa_no_Google_My_Business\"><\/span>Como posso medir o desempenho da minha empresa no Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Podes medir o desempenho da tua empresa no Google My Business monitorizando o n\u00famero de cr\u00edticas positivas, o n\u00famero de visualiza\u00e7\u00f5es do perfil da tua empresa e o n\u00famero de cliques no teu site a partir do perfil da tua empresa. Por fim, o n\u00famero de chamadas recebidas tamb\u00e9m \u00e9 um excelente indicador, sendo prefer\u00edvel utilizar um servi\u00e7o de acompanhamento de chamadas para o fazer. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vamos analisar os principais factores que influenciam o posicionamento e o desempenho da listagem da tua empresa no Google My Business.<\/p>\n","protected":false},"author":1,"featured_media":12325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[158,140],"tags":[],"class_list":["post-12323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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