{"id":12322,"date":"2023-01-31T08:19:09","date_gmt":"2023-01-31T08:19:09","guid":{"rendered":"https:\/\/www.business-ereputation.com\/a-reputacao-digital-e-reputacao-das-empresas-e-dos-retalhistas\/"},"modified":"2026-01-12T16:29:03","modified_gmt":"2026-01-12T16:29:03","slug":"a-reputacao-digital-e-reputacao-das-empresas-e-dos-retalhistas","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/a-reputacao-digital-e-reputacao-das-empresas-e-dos-retalhistas\/","title":{"rendered":"A reputa\u00e7\u00e3o digital (e-reputa\u00e7\u00e3o) das empresas e dos retalhistas"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>A reputa\u00e7\u00e3o eletr\u00f3nica de um comerciante local pode ser um trunfo ou um fardo para o seu neg\u00f3cio. Por isso, \u00e9 importante geri-la de forma consciente e ponderada. <\/strong><\/p>\n<p>Como comerciante local, \u00e9 fundamental compreender a import\u00e2ncia da imagem que projectas nas redes sociais e na Internet em geral. Esta imagem pode ter um impacto consider\u00e1vel no n\u00famero de potenciais clientes e na forma como as pessoas v\u00eaem o teu neg\u00f3cio. <\/p>\n<p>O primeiro passo para gerir eficazmente a tua reputa\u00e7\u00e3o eletr\u00f3nica \u00e9 monitorizar cuidadosamente o que se diz sobre ti e a tua empresa. Isto pode ser feito utilizando ferramentas online, como o <a href=\"https:\/\/www.google.com\/alerts?hl=fr\" target=\"_blank\" rel=\"noopener\">Google Alerts<\/a>, para receber notifica\u00e7\u00f5es assim que houver coment\u00e1rios sobre a tua empresa. <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.google.android.apps.maps&amp;hl=fr&amp;gl=US&amp;pli=1\" target=\"_blank\" rel=\"noopener\">A aplica\u00e7\u00e3o m\u00f3vel google map \u00e9 recomendada<\/a> para este efeito. <\/p>\n<p>Tamb\u00e9m \u00e9 importante interagir com os clientes em linha, respondendo aos seus coment\u00e1rios e oferecendo-lhes um servi\u00e7o ao cliente de qualidade. Isto pode ajudar a melhorar a tua reputa\u00e7\u00e3o e a construir uma rela\u00e7\u00e3o de confian\u00e7a com os teus clientes. <\/p>\n<p>Tamb\u00e9m \u00e9 uma boa ideia publicar regularmente nas redes sociais (e n\u00e3o te esque\u00e7as que o Google My Business \u00c9 UMA REDE SOCIAL!) para partilhar informa\u00e7\u00f5es sobre o teu neg\u00f3cio e mostrar aos teus clientes que est\u00e1s ativo e a ouvi-los.<\/p>\n<p>\u00c9 importante n\u00e3o ignorar os coment\u00e1rios negativos e lidar com eles de forma diplom\u00e1tica. Deixa que os clientes expressem as suas preocupa\u00e7\u00f5es e certifica-te de que forneces uma solu\u00e7\u00e3o satisfat\u00f3ria. Isto pode ajud\u00e1-los a compreender que levas a s\u00e9rio a satisfa\u00e7\u00e3o do cliente.  <\/p>\n<p>Por \u00faltimo, \u00e9 importante n\u00e3o utilizar t\u00e1cticas pouco \u00e9ticas para melhorar a tua reputa\u00e7\u00e3o na Internet, tais como cr\u00edticas fraudulentas ou a elimina\u00e7\u00e3o de coment\u00e1rios negativos. Isto pode ter um impacto negativo na tua reputa\u00e7\u00e3o a longo prazo. <\/p>\n<p>Para gerir a tua reputa\u00e7\u00e3o eletr\u00f3nica enquanto comerciante local, deves monitorizar cuidadosamente os coment\u00e1rios sobre a tua empresa, interagir com os clientes em linha, publicar regularmente nas redes sociais, n\u00e3o ignorar os coment\u00e1rios negativos, lidar com eles de forma diplom\u00e1tica e evitar t\u00e1cticas pouco \u00e9ticas.<\/p>\n<p>Como comerciante, tens o poder de controlar a tua imagem online e de a utilizar para construir uma reputa\u00e7\u00e3o s\u00f3lida e favor\u00e1vel para a tua empresa. N\u00e3o te esque\u00e7as que a tua reputa\u00e7\u00e3o eletr\u00f3nica pode fazer a diferen\u00e7a entre o sucesso e o fracasso do teu neg\u00f3cio.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A reputa\u00e7\u00e3o eletr\u00f3nica de um comerciante local pode ser um trunfo ou um fardo para o seu neg\u00f3cio. Por isso, \u00e9 importante geri-la de forma consciente e ponderada. <\/p>\n","protected":false},"author":1,"featured_media":12324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[158,140],"tags":[],"class_list":["post-12322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A reputa\u00e7\u00e3o digital (ereputa\u00e7\u00e3o) das lojas e dos retalhistas<\/title>\n<meta name=\"description\" content=\"A reputa\u00e7\u00e3o eletr\u00f3nica de um comerciante local pode ser um trunfo ou um fardo para o seu neg\u00f3cio. 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