{"id":12267,"date":"2023-04-11T14:24:55","date_gmt":"2023-04-11T14:24:55","guid":{"rendered":"https:\/\/www.business-ereputation.com\/campanhas-locais-do-google-para-retalhistas-boa-ideia-ou-nao\/"},"modified":"2026-01-12T11:06:37","modified_gmt":"2026-01-12T11:06:37","slug":"campanhas-locais-do-google-para-retalhistas-boa-ideia-ou-nao","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/pt-pt\/campanhas-locais-do-google-para-retalhistas-boa-ideia-ou-nao\/","title":{"rendered":"Campanhas locais do Google para retalhistas: boa ideia ou n\u00e3o?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>As campanhas locais do Google atrav\u00e9s do Google Business Profile s\u00e3o uma ferramenta de marketing digital que permite que as empresas locais promovam a sua empresa no Google Maps e nos resultados de pesquisa locais. Mas ser\u00e1 que s\u00e3o realmente \u00fateis para as empresas a curto ou longo prazo? <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/campanhas-locais-do-google-para-retalhistas-boa-ideia-ou-nao\/#Campanhas_locais_do_Google_o_que_sao\" >Campanhas locais do Google: o que s\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/campanhas-locais-do-google-para-retalhistas-boa-ideia-ou-nao\/#Vantagens_para_os_retalhistas\" >Vantagens para os retalhistas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/campanhas-locais-do-google-para-retalhistas-boa-ideia-ou-nao\/#E_ao_longo_do_tempo\" >E ao longo do tempo?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Campanhas_locais_do_Google_o_que_sao\"><\/span>Campanhas locais do Google: o que s\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Google Business Profile \u00e9 uma listagem empresarial gratuita que qualquer empresa pode criar no Google My Business. Permite que as empresas introduzam informa\u00e7\u00f5es importantes sobre si pr\u00f3prias, como a morada, o n\u00famero de telefone, o hor\u00e1rio de funcionamento e fotografias. As informa\u00e7\u00f5es no Google Business Profile s\u00e3o utilizadas pelo Google para apresentar resultados de pesquisa local aos utilizadores do Google Maps e da Pesquisa Google.  <\/p>\n<p>As campanhas locais do Google utilizam estas informa\u00e7\u00f5es para apresentar an\u00fancios relevantes aos utilizadores do Google Maps e da Pesquisa Google. Os an\u00fancios podem ser an\u00fancios de promo\u00e7\u00e3o da empresa, an\u00fancios de vendas ou an\u00fancios de descontos. Os comerciantes tamb\u00e9m podem adicionar fotografias, descri\u00e7\u00f5es de produtos e liga\u00e7\u00f5es ao seu Web site para incentivar os clientes a visitarem a sua empresa.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vantagens_para_os_retalhistas\"><\/span>Vantagens para os retalhistas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>As campanhas locais do Google s\u00e3o ben\u00e9ficas para os retalhistas locais que acabaram de abrir a sua loja, principalmente por uma s\u00e9rie de raz\u00f5es.<\/strong>  Em primeiro lugar, as campanhas locais do Google permitem que os comerciantes cheguem aos clientes locais num momento espec\u00edfico em que estes procuram um produto ou servi\u00e7o semelhante ao da empresa. Em segundo lugar, as campanhas locais do Google s\u00e3o geralmente menos dispendiosas do que outras formas de publicidade, uma vez que s\u00e3o direcionadas geograficamente e podem ser ajustadas para se adequarem a um or\u00e7amento espec\u00edfico. Em terceiro lugar, as campanhas locais do Google permitem que os comerciantes acompanhem a efic\u00e1cia dos seus an\u00fancios, fornecendo dados como cliques, visualiza\u00e7\u00f5es e convers\u00f5es.  <\/p>\n<p>Por fim, as campanhas locais do Google permitem que os retalhistas se destaquem dos seus concorrentes, criando um perfil de empresa atrativo e oferecendo promo\u00e7\u00f5es especiais aos clientes locais. Isto pode ajudar a manter os clientes existentes e a atrair novos clientes. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"E_ao_longo_do_tempo\"><\/span>E ao longo do tempo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9 aqui que deves analisar se faz ou n\u00e3o sentido manter este sistema, porque uma vez que tenhas aumentado a tua visibilidade e, consequentemente, o teu fluxo de clientes e avalia\u00e7\u00f5es. Assim que tiveres um n\u00famero de reviews suficiente para <a href=\"https:\/\/www.business-ereputation.com\/pourquoi-votre-site-web-nest-pas-classe-dans-les-3-premiers-pack-3-de-google-maps\/\">seres inclu\u00eddo no Local Pack 3<\/a>, j\u00e1 n\u00e3o vale a pena continuar com este sistema, ou ent\u00e3o utiliz\u00e1-lo para outras palavras-chave ou para anunciar noutros locais (v\u00ea o v\u00eddeo abaixo e o campo USE AFFILIATE LOCATION&#8230;;-). <\/p>\n<p>Em resumo, as campanhas locais do Google atrav\u00e9s do Google Business Profile s\u00e3o uma poderosa ferramenta de marketing digital para os comerciantes locais. Permitem que os comerciantes cheguem aos clientes locais de forma eficiente e econ\u00f3mica, ao mesmo tempo que oferecem promo\u00e7\u00f5es e benef\u00edcios exclusivos. Se \u00e9s um comerciante local, \u00e9 altamente recomend\u00e1vel que cries o teu perfil empresarial no Google My Business e que o utilizes para criar campanhas locais do Google para a tua empresa.  <\/p>\n<p>Aqui est\u00e1 a p\u00e1gina oficial do Google sobre o assunto: https: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9118358?hl=FR&amp;ref_topic=3121941&amp;sourceid=awo&amp;subid=FRfr-xs-edm-aw-q223_GMB_LC\" target=\"_blank\" rel=\"noopener\">\/\/support.google.com\/google-ads\/answer\/9118358?hl=FR&amp;ref_topic=3121941&amp;sourceid=awo&amp;subid=FRfr-xs-edm-aw-q223_GMB_LC<\/a><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:450px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"bAoNxtb7v_w\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;rel=0&amp;enablejsapi=1\" title=\"YouTube video player 1\" data-button-label=\"Play Video\" width=\"600\" height=\"450\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As campanhas locais do Google atrav\u00e9s do Google Business Profile s\u00e3o uma ferramenta de marketing digital que permite \u00e0s empresas locais promoverem a sua empresa no Google Maps e nos resultados de pesquisa locais.<\/p>\n","protected":false},"author":1,"featured_media":12268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[158,140],"tags":[],"class_list":["post-12267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-pt-pt","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 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