{"id":7891,"date":"2022-10-18T13:55:59","date_gmt":"2022-10-18T13:55:59","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/pesquisa-por-palavra-chave\/"},"modified":"2026-03-23T07:48:17","modified_gmt":"2026-03-23T07:48:17","slug":"pesquisa-por-palavra-chave","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/","title":{"rendered":"Pesquisa por palavra-chave"},"content":{"rendered":"

Pesquisa de palavras-chave: defini\u00e7\u00f5es claras para retalhistas e trabalhadores independentes<\/h2>\n

A pesquisa de palavras-chave<\/strong> consiste em identificar os termos, express\u00f5es e perguntas realmente utilizados pelos utilizadores da Internet quando pesquisam um produto, servi\u00e7o ou empresa no Google<\/strong>. Trata-se de uma etapa fundamental da SEO, mas tamb\u00e9m de uma alavanca direta para a reputa\u00e7\u00e3o eletr\u00f3nica, porque determina as pesquisas em que a tua empresa aparece… ou desaparece.<\/p>\n

Para um retalhista ou empres\u00e1rio independente, a pesquisa de palavras-chave permite-te compreender como os clientes formulam as suas necessidades, d\u00favidas e expectativas. Evita ter de comunicar utilizando o seu pr\u00f3prio vocabul\u00e1rio interno, que muitas vezes est\u00e1 longe da verdadeira linguagem do mercado.<\/p>\n

Fonte<\/strong>: OpenClassrooms, O que \u00e9 a pesquisa de palavras-chave em SEO<\/em>, 2023
\nhttps:\/\/openclassrooms.com\/fr\/courses\/6744066-ameliorez-votre-referencement-naturel-seo\/6846961-identifiez-les-mots-cles<\/a><\/p>\n

Porque \u00e9 que a pesquisa de palavras-chave \u00e9 estrat\u00e9gica para a reputa\u00e7\u00e3o eletr\u00f3nica<\/h2>\n

Cada palavra-chave desencadeia um foco diferente na tua imagem. Uma pesquisa sobre “opini\u00e3o + nome da empresa”, “pre\u00e7o”, “problema” ou “fi\u00e1vel” exp\u00f5e diretamente a tua reputa\u00e7\u00e3o. Se n\u00e3o antecipares estas consultas, est\u00e1s a deixar que seja o Google e as plataformas de terceiros a decidir o que ser\u00e1 vis\u00edvel.<\/p>\n

A pesquisa de palavras-chave permite identificar quest\u00f5es sens\u00edveis relacionadas com a confian\u00e7a e a credibilidade. Ajuda a produzir conte\u00fados explicativos, tranquilizadores e factuais, capazes de enquadrar a perce\u00e7\u00e3o da empresa.<\/p>\n

Fonte<\/strong>: FrenchWeb, E-reputation: compreender o que o Google diz sobre ti<\/em>, 2022
\nhttps:\/\/www.frenchweb.fr\/e-reputation-comprendre-ce-que-google-dit-de-vous\/451230<\/a><\/p>\n

Pesquisa de palavras-chave e visibilidade local<\/h2>\n

Na SEO local, a pesquisa de palavras-chave n\u00e3o se limita aos volumes de pesquisa. Tem de ter em conta a dimens\u00e3o geogr\u00e1fica e a inten\u00e7\u00e3o imediata. Consultas como “perto de mim”, “\u00e0 minha volta”, “aberto agora” ou “emerg\u00eancia” s\u00e3o muitas vezes mais importantes do que termos gen\u00e9ricos altamente competitivos.<\/p>\n

Estas palavras-chave alimentam tanto o s\u00edtio Web como o Google Business Profile<\/strong>. Permitem ao Google compreender com precis\u00e3o em que contextos a tua empresa deve aparecer.<\/p>\n

Fonte<\/strong>: France Num, R\u00e9f\u00e9rencement local : les bases pour les TPE<\/em>, 2023
\nhttps:\/\/www.francenum.gouv.fr\/guides-et-conseils\/developpement-commercial\/visibilite-en-ligne\/referencement-local-bases<\/a><\/p>\n

Ferramentas gratuitas de pesquisa de palavras-chave<\/h2>\n

V\u00e1rias ferramentas gratuitas permitem que os freelancers iniciem a pesquisa de palavras-chave sem qualquer investimento financeiro. O Google Trends<\/strong> permite-te analisar a evolu\u00e7\u00e3o do interesse por um termo ao longo do tempo e por zona geogr\u00e1fica. \u00c9 particularmente \u00fatil para detetar tend\u00eancias locais ou sazonais.<\/p>\n

O planeador de palavras-chave do Google<\/strong> (acess\u00edvel atrav\u00e9s do Google Ads) fornece estimativas de volume e ideias para consultas relacionadas. Apesar de ser orientado para a publicidade, pode ser utilizado para compreender a linguagem dos utilizadores da Internet.<\/p>\n

As sugest\u00f5es autom\u00e1ticas do Google, vis\u00edveis na barra de pesquisa e nos blocos As pessoas tamb\u00e9m perguntam<\/em>, s\u00e3o tamb\u00e9m uma fonte direta de informa\u00e7\u00f5es das pesquisas reais dos utilizadores.<\/p>\n

Fontes<\/strong>:
\nGoogle Trends, Acerca do Google Trends<\/em>
\nhttps:\/\/trends.google.fr\/trends\/<\/a>
\nGoogle Ads, Planeador de palavras-chave<\/em>
\nhttps:\/\/support.google.com\/google-ads\/answer\/7337243?hl=fr<\/a><\/p>\n

Ferramentas pagas de pesquisa de palavras-chave<\/h2>\n

As ferramentas pagas oferecem-te uma vis\u00e3o mais estruturada e exaustiva. A SEMrush<\/strong> permite-te analisar as palavras-chave, a concorr\u00eancia, a inten\u00e7\u00e3o de pesquisa e a visibilidade dos concorrentes. \u00c9 frequentemente utilizada para estruturar uma estrat\u00e9gia global de SEO.<\/p>\n

A Ahrefs<\/strong> \u00e9 reconhecida pela qualidade dos seus dados sobre palavras-chave e quest\u00f5es relacionadas. Ajuda a identificar consultas informativas \u00fateis para construir uma imagem de especialista. O Ubersuggest<\/strong>, que \u00e9 mais econ\u00f3mico, oferece uma abordagem simplificada adaptada \u00e0s pequenas empresas.<\/p>\n

Estas ferramentas s\u00e3o particularmente \u00fateis para dar prioridade \u00e0s palavras-chave de acordo com o seu potencial real e n\u00e3o apenas com o seu volume.<\/p>\n

Fontes<\/strong>:
\nSEMrush, Keyword Research Guide<\/em>, 2024
\nhttps:\/\/www.semrush.com\/academy\/courses\/keyword-research<\/a>
\nAhrefs, Keyword Research for SEO<\/em>, 2024
\nhttps:\/\/ahrefs.com\/keyword-generator<\/a>
\nUbersuggest, Keyword Research Made Simple<\/em>
\nhttps:\/\/neilpatel.com\/ubersuggest\/<\/a><\/p>\n

Exemplos concretos para os trabalhadores independentes<\/h2>\n

Um canalizador pode descobrir que “canalizador de emerg\u00eancia noturno” \u00e9 mais popular localmente do que “repara\u00e7\u00e3o de canaliza\u00e7\u00f5es”. O propriet\u00e1rio de um restaurante pode identificar que “menu vegetariano” ou “restaurante sem gl\u00faten” gera pesquisas qualificadas. Estas palavras-chave revelam expectativas espec\u00edficas, por vezes ausentes da comunica\u00e7\u00e3o inicial.<\/p>\n

Ao integrar estes termos no conte\u00fado, nas p\u00e1ginas locais ou nas respostas \u00e0s cr\u00edticas, a empresa pode alinhar a visibilidade, o discurso e a realidade do servi\u00e7o.<\/p>\n

Fonte<\/strong>: Bpifrance Cr\u00e9ation, Conhecer melhor os teus clientes atrav\u00e9s da tecnologia digital<\/em>, 2022
\nhttps:\/\/bpifrance-creation.fr\/encyclopedie\/communication\/strategie-numerique\/mieux-connaitre-ses-clients<\/a><\/p>\n

Pesquisa de palavras-chave e a SEO do futuro<\/h2>\n

Com o aumento da pesquisa de conversa\u00e7\u00e3o e dos assistentes baseados em IA, a pesquisa de palavras-chave est\u00e1 a evoluir para uma l\u00f3gica de perguntas e inten\u00e7\u00f5es completas. Os freelancers precisam de pensar em termos de problemas dos clientes em vez de simples listas de palavras.<\/p>\n

A pesquisa de palavras-chave torna-se ent\u00e3o uma ferramenta de intelig\u00eancia de mercado. Permite-nos compreender melhor as expectativas, antecipar as d\u00favidas e construir uma reputa\u00e7\u00e3o eletr\u00f3nica coerente e duradoura. N\u00e3o se trata de uma etapa t\u00e9cnica isolada. Trata-se de um trabalho estrat\u00e9gico, no cruzamento entre SEO, rela\u00e7\u00e3o com o cliente e confian\u00e7a digital.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"O<\/span><\/div><\/div><\/div>

Pretende otimizar a sua listagem no Google? Queres obter coment\u00e1rios genu\u00ednos e positivos dos clientes?<\/h2>\n

Descobre o m\u00e9todo simples que te vai garantir que ficas sempre em primeiro lugar e \u00e0 frente dos teus concorrentes locais no Google My Business.<\/p>\n<\/div>

Descobre o m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7891","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nPesquisa por palavra-chave - Business Ereputation<\/title>\n<meta name=\"description\" content=\"GLOSSAIRE : Pesquisa por palavra-chave\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa por palavra-chave\" \/>\n<meta property=\"og:description\" content=\"GLOSSAIRE : Pesquisa por palavra-chave\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T07:48:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Pesquisa por palavra-chave\",\"datePublished\":\"2022-10-18T13:55:59+00:00\",\"dateModified\":\"2026-03-23T07:48:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/\"},\"wordCount\":1237,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"inLanguage\":\"pt-PT\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/\",\"name\":\"Pesquisa por palavra-chave - Business Ereputation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\"},\"datePublished\":\"2022-10-18T13:55:59+00:00\",\"dateModified\":\"2026-03-23T07:48:17+00:00\",\"description\":\"GLOSSAIRE : Pesquisa por palavra-chave\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Especialista em Google My Business e recolha de avalia\u00e7\u00f5es de clientes\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary Terms\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pesquisa por palavra-chave\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/pesquisa-por-palavra-chave\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"Fran\u00e7a\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pesquisa por palavra-chave - Business Ereputation","description":"GLOSSAIRE : Pesquisa por palavra-chave","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/","og_locale":"pt_PT","og_type":"article","og_title":"Pesquisa por palavra-chave","og_description":"GLOSSAIRE : Pesquisa por palavra-chave","og_url":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_modified_time":"2026-03-23T07:48:17+00:00","og_image":[{"width":1920,"height":717,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Pesquisa por palavra-chave","datePublished":"2022-10-18T13:55:59+00:00","dateModified":"2026-03-23T07:48:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/"},"wordCount":1237,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization"},"inLanguage":"pt-PT"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/","url":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/","name":"Pesquisa por palavra-chave - Business Ereputation","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#website"},"datePublished":"2022-10-18T13:55:59+00:00","dateModified":"2026-03-23T07:48:17+00:00","description":"GLOSSAIRE : Pesquisa por palavra-chave","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Especialista em Google My Business e recolha de avalia\u00e7\u00f5es de clientes","item":"https:\/\/www.business-ereputation.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Glossary Terms","item":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/"},{"@type":"ListItem","position":3,"name":"Pesquisa por palavra-chave"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#website","url":"https:\/\/www.business-ereputation.com\/pt-pt\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/pt-pt\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/pt-pt\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/pesquisa-por-palavra-chave\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"Fran\u00e7a"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary\/7891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary\/7891\/revisions"}],"predecessor-version":[{"id":13246,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary\/7891\/revisions\/13246"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=7891"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary-cat?post=7891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}