{"id":7819,"date":"2022-10-18T13:48:07","date_gmt":"2022-10-18T13:48:07","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/solicita\/"},"modified":"2025-12-22T14:45:28","modified_gmt":"2025-12-22T14:45:28","slug":"solicita","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/solicita\/","title":{"rendered":"Solicita"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2 data-start=\"42\" data-end=\"119\">Pedido: defini\u00e7\u00e3o clara de comerciantes e contratantes independentes<\/h2>\n<p data-start=\"121\" data-end=\"570\">Uma <strong data-start=\"125\" data-end=\"136\">consulta<\/strong> \u00e9 a palavra, express\u00e3o ou pergunta que um utilizador da Internet introduz num motor de busca como o <strong data-start=\"239\" data-end=\"280\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Google<\/span><\/span><\/strong>. \u00c9 o ponto de partida para toda a visibilidade em linha. Sem uma consulta, n\u00e3o h\u00e1 refer\u00eancias, nem tr\u00e1fego, nem potenciais clientes. Para um retalhista ou um trabalhador independente, compreender as consultas dos seus clientes significa compreender as suas necessidades reais, as suas d\u00favidas e as suas inten\u00e7\u00f5es de compra.   <\/p>\n<p data-start=\"572\" data-end=\"905\">Por exemplo, algu\u00e9m que escreva &#8220;cabeleireiro aberto ao domingo Versalhes&#8221; exprime uma inten\u00e7\u00e3o imediata e local. Por outro lado, uma consulta como &#8220;como escolher um cabeleireiro&#8221; corresponde a uma fase de reflex\u00e3o mais a montante. Estas diferen\u00e7as s\u00e3o fundamentais para o SEO, a reputa\u00e7\u00e3o eletr\u00f3nica e a gest\u00e3o do Google Business Profile.  <\/p>\n<p data-start=\"907\" data-end=\"997\"><strong data-start=\"907\" data-end=\"917\">Fonte<\/strong>: Moz, <em data-start=\"925\" data-end=\"950\">O que \u00e9 uma consulta de pesquisa?<\/em> 2024<br data-start=\"956\" data-end=\"959\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"959\" data-end=\"997\">https:\/\/moz.com\/learn\/seo\/search-query<\/a><\/p>\n<h2 data-start=\"999\" data-end=\"1054\">Porque \u00e9 que as consultas est\u00e3o no centro da reputa\u00e7\u00e3o eletr\u00f3nica<\/h2>\n<p data-start=\"1056\" data-end=\"1377\">Cada consulta desencadeia uma apresenta\u00e7\u00e3o algor\u00edtmica da tua reputa\u00e7\u00e3o. O Google apresenta ent\u00e3o os resultados que considera mais pertinentes e fi\u00e1veis: s\u00edtio Web oficial, dados do estabelecimento, cr\u00edticas de clientes, artigos, perfis sociais. Por outras palavras, a consulta determina a faceta da tua imagem que \u00e9 exposta.  <\/p>\n<p data-start=\"1379\" data-end=\"1705\">Algumas consultas est\u00e3o diretamente ligadas \u00e0 reputa\u00e7\u00e3o eletr\u00f3nica, como &#8220;opini\u00e3o + nome da empresa&#8221; ou &#8220;[marca] fi\u00e1vel&#8221;. Se estas consultas conduzirem a conte\u00fados negativos ou n\u00e3o controlados, o impacto comercial pode ser imediato. Por outro lado, a antecipa\u00e7\u00e3o destas consultas permite-te controlar a hist\u00f3ria e criar confian\u00e7a.  <\/p>\n<p data-start=\"1707\" data-end=\"1864\"><strong data-start=\"1707\" data-end=\"1717\">Fonte<\/strong>: Search Engine Journal, <em data-start=\"1743\" data-end=\"1790\">Online Reputation Management &amp; Search Queries<\/em>, 2023<br data-start=\"1796\" data-end=\"1799\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1799\" data-end=\"1864\">https:\/\/www.searchenginejournal.com\/online-reputation-management\/<\/a><\/p>\n<h2 data-start=\"1866\" data-end=\"1926\">Os diferentes tipos de pedidos e as suas implica\u00e7\u00f5es comerciais<\/h2>\n<p data-start=\"1928\" data-end=\"2315\">Os especialistas distinguem v\u00e1rias categorias de pedidos. As consultas informativas correspondem a uma procura de explica\u00e7\u00e3o ou compreens\u00e3o. As consultas de navega\u00e7\u00e3o visam um s\u00edtio ou uma marca espec\u00edfica. As consultas transaccionais exprimem uma inten\u00e7\u00e3o de compra ou de contacto. Por \u00faltimo, as consultas locais combinam uma necessidade e uma \u00e1rea geogr\u00e1fica.    <\/p>\n<p data-start=\"2317\" data-end=\"2618\">Para um empres\u00e1rio, as consultas locais e transaccionais s\u00e3o frequentemente as mais rent\u00e1veis, mas as consultas informativas desempenham um papel fundamental na reputa\u00e7\u00e3o. Permitem-te demonstrar os teus conhecimentos, tranquilizar as pessoas e estabelecer uma imagem profissional mesmo antes de estabeleceres contacto. <\/p>\n<p data-start=\"2620\" data-end=\"2741\"><strong data-start=\"2620\" data-end=\"2630\">Fonte<\/strong>: Ahrefs, <em data-start=\"2641\" data-end=\"2684\">Tipos de consultas de pesquisa e inten\u00e7\u00e3o de pesquisa<\/em>, 2024<br data-start=\"2690\" data-end=\"2693\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2693\" data-end=\"2741\">https:\/\/ahrefs.com\/blog\/types-of-search-queries\/<\/a><\/p>\n<h2 data-start=\"2743\" data-end=\"2804\">Consultas locais e visibilidade no Google Business Profile<\/h2>\n<p data-start=\"2806\" data-end=\"3098\">Quando uma consulta cont\u00e9m uma inten\u00e7\u00e3o local expl\u00edcita ou impl\u00edcita, o Google acciona a apresenta\u00e7\u00e3o de resultados locais. Estes resultados baseiam-se em grande medida no <strong data-start=\"2982\" data-end=\"3009\">Google Business<\/strong> Profile. As palavras utilizadas pelo utilizador influenciam diretamente os estabelecimentos apresentados.  <\/p>\n<p data-start=\"3100\" data-end=\"3463\">Por exemplo, uma consulta como &#8220;canalizador de emerg\u00eancia&#8221; n\u00e3o ativa os mesmos sinais que uma consulta como &#8220;instala\u00e7\u00e3o de caldeira a g\u00e1s&#8221;. A escolha de categorias, descri\u00e7\u00f5es e conte\u00fados publicados na tua listagem permitir\u00e3o ao Google associar o teu estabelecimento \u00e0s consultas certas. Um an\u00fancio mal optimizado limitar\u00e1 automaticamente a tua exposi\u00e7\u00e3o, mesmo com boas cr\u00edticas.  <\/p>\n<p data-start=\"3465\" data-end=\"3588\"><strong data-start=\"3465\" data-end=\"3475\">Fonte<\/strong>: Whitespark, <em data-start=\"3490\" data-end=\"3531\">How Local Queries Trigger Local Results<\/em>, 2023<br data-start=\"3537\" data-end=\"3540\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3540\" data-end=\"3588\">https:\/\/whitespark.ca\/blog\/local-search-queries\/<\/a><\/p>\n<h2 data-start=\"3590\" data-end=\"3641\">Como \u00e9 que o Google interpreta realmente uma consulta<\/h2>\n<p data-start=\"3643\" data-end=\"3920\">O Google j\u00e1 n\u00e3o se contenta com a leitura de palavras-chave. Procura compreender a inten\u00e7\u00e3o por detr\u00e1s da consulta. Gra\u00e7as \u00e0 an\u00e1lise sem\u00e2ntica e ao contexto, duas consultas semelhantes podem produzir resultados diferentes consoante a localiza\u00e7\u00e3o, o hist\u00f3rico ou o dispositivo utilizado.  <\/p>\n<p data-start=\"3922\" data-end=\"4225\">Isto explica por que raz\u00e3o a mesma empresa pode aparecer ou desaparecer, dependendo da formula\u00e7\u00e3o exacta utilizada pelo utilizador da Internet. Para a e-reputa\u00e7\u00e3o, isto significa trabalhar n\u00e3o s\u00f3 o nome da marca, mas tamb\u00e9m os termos associados \u00e0 confian\u00e7a, \u00e0 qualidade e ao servi\u00e7o. <\/p>\n<p data-start=\"4227\" data-end=\"4362\"><strong data-start=\"4227\" data-end=\"4237\">Fonte<\/strong>: Google, <em data-start=\"4248\" data-end=\"4290\">Como funciona a pesquisa &#8211; Compreender as consultas<\/em>, documenta\u00e7\u00e3o p\u00fablica<br data-start=\"4314\" data-end=\"4317\"><a class=\"decorated-link\" href=\"https:\/\/www.google.com\/search\/howsearchworks\/\" target=\"_new\" rel=\"noopener\" data-start=\"4317\" data-end=\"4362\">https:\/\/www.google.com\/search\/howsearchworks\/<\/a><\/p>\n<h2 data-start=\"4364\" data-end=\"4417\">Pedidos sens\u00edveis e controlo de imagens em linha<\/h2>\n<p data-start=\"4419\" data-end=\"4698\">Algumas consultas s\u00e3o sens\u00edveis porque exp\u00f5em diretamente a reputa\u00e7\u00e3o. Exemplos incluem consultas que cont\u00eam &#8220;scam&#8221;, &#8220;problem&#8221;, &#8220;dispute&#8221; ou &#8220;negative review&#8221;. A Google n\u00e3o cria estas consultas. Elas existem porque as pessoas as fazem.   <\/p>\n<p data-start=\"4700\" data-end=\"4971\">Ignorar estas consultas significa deixar que outras fontes contem a hist\u00f3ria por ti. Uma estrat\u00e9gia de reputa\u00e7\u00e3o eletr\u00f3nica consiste em identificar estas pesquisas, responder-lhes com conte\u00fados factuais e mostrar que a empresa assume a responsabilidade, explica e melhora as suas pr\u00e1ticas. <\/p>\n<p data-start=\"4973\" data-end=\"5102\"><strong data-start=\"4973\" data-end=\"4983\">Fonte<\/strong>: Reputation X, <em data-start=\"5000\" data-end=\"5033\">Managing Branded Search Queries<\/em>, 2023<br data-start=\"5039\" data-end=\"5042\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"5042\" data-end=\"5102\">https:\/\/www.reputationx.com\/knowledge-center\/branded-search\/<\/a><\/p>\n<h2 data-start=\"5104\" data-end=\"5164\">Consultas e SEO em 2025: uma abordagem baseada na inten\u00e7\u00e3o<\/h2>\n<p data-start=\"5166\" data-end=\"5460\">\u00c0 medida que a pesquisa evolui para interfaces de conversa\u00e7\u00e3o e motores melhorados por IA, a no\u00e7\u00e3o de uma consulta est\u00e1 a tornar-se mais natural, mais longa e mais contextual. Os retalhistas e os independentes t\u00eam de pensar em termos de perguntas dos clientes e n\u00e3o apenas em palavras-chave. <\/p>\n<p data-start=\"5462\" data-end=\"5830\" data-is-last-node=\"\" data-is-only-node=\"\">Neste contexto, compreender as consultas ajuda-te a estruturar melhor o teu site, a otimizar o teu Google Business Profile e a refor\u00e7ar a tua reputa\u00e7\u00e3o eletr\u00f3nica. A consulta n\u00e3o \u00e9 um pormenor t\u00e9cnico. \u00c9 a express\u00e3o direta da inten\u00e7\u00e3o do cliente. Domin\u00e1-las significa recuperar o controlo da tua visibilidade, da tua imagem e da tua rela\u00e7\u00e3o com o mercado local.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"O Google \u00e9 gratuito para a minha empresa? - 3002779-5-etoiles-icon-notation-examen-symbole-platform-free-vetor-e1666180994719 - Ereputa\u00e7\u00e3o empresarial \" title=\"3002779-5-etoiles-icon-notation-examination-symbol-matte-free-vetorial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-8035\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2>Pretende otimizar a sua listagem no Google? Queres obter coment\u00e1rios genu\u00ednos e positivos dos clientes?<\/h2>\n<p>Descobre o m\u00e9todo simples que te vai garantir que ficas sempre em primeiro lugar e \u00e0 frente dos teus concorrentes locais no Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descobre o m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7819","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Solicita - 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