{"id":7803,"date":"2022-10-18T13:49:58","date_gmt":"2022-10-18T13:49:58","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/perfil-do-google-my-business\/"},"modified":"2025-12-22T14:46:05","modified_gmt":"2025-12-22T14:46:05","slug":"perfil-do-google-my-business","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/perfil-do-google-my-business\/","title":{"rendered":"Perfil do Google My Business"},"content":{"rendered":"

Perfil Google My Business: uma defini\u00e7\u00e3o clara para retalhistas e trabalhadores independentes<\/h2>\n

O perfil do Google My Business<\/strong>, agora conhecido como Google Business Profile<\/strong>, \u00e9 a listagem oficial de uma empresa que aparece nos resultados locais e no Google Maps. Este perfil \u00e9 criado, reivindicado e administrado pela empresa, de modo a apresentar informa\u00e7\u00f5es fi\u00e1veis aos utilizadores da Internet que pesquisam no Google<\/strong>. <\/p>\n

Para um retalhista ou empres\u00e1rio independente, o perfil Google My Business \u00e9 mais do que uma simples inser\u00e7\u00e3o t\u00e9cnica. \u00c9 uma montra p\u00fablica, muitas vezes consultada antes mesmo do s\u00edtio Web, e desempenha um papel decisivo na visibilidade local e na reputa\u00e7\u00e3o eletr\u00f3nica. <\/p>\n

Fonte<\/strong>: Google France, Sobre o perfil da empresa no Google<\/em>
\nhttps:\/\/support.google.com\/business\/answer\/3038177?hl=fr<\/a><\/p>\n

Qual \u00e9 a utilidade pr\u00e1tica de um perfil Google My Business?<\/h2>\n

O perfil Google My Business apresenta instantaneamente informa\u00e7\u00f5es essenciais sobre uma empresa: nome, morada, n\u00famero de telefone, hor\u00e1rio de funcionamento, categoria da empresa, \u00e1rea de servi\u00e7o e liga\u00e7\u00e3o ao Web site. Tamb\u00e9m d\u00e1 acesso a coment\u00e1rios de clientes, fotografias, publica\u00e7\u00f5es e mensagens. <\/p>\n

Para as pequenas empresas, este perfil \u00e9 frequentemente o principal ponto de entrada. Segundo a France Num, uma grande parte das pesquisas locais conduz a uma a\u00e7\u00e3o r\u00e1pida, como um telefonema ou um pedido de itiner\u00e1rio, diretamente a partir da p\u00e1gina Google. <\/p>\n

Fonte<\/strong>: France Num, Porqu\u00ea e como criar um Google Business Profile<\/em>, 2023
\nhttps:\/\/www.francenum.gouv.fr\/guides-et-conseils\/developpement-commercial\/visibilite-en-ligne\/creer-une-fiche-google-business-profile<\/a><\/p>\n

Perfil Google My Business e reputa\u00e7\u00e3o eletr\u00f3nica local<\/h2>\n

O perfil Google My Business \u00e9 um dos pilares da reputa\u00e7\u00e3o eletr\u00f3nica local. As cr\u00edticas dos clientes s\u00e3o vis\u00edveis publicamente, juntamente com uma classifica\u00e7\u00e3o m\u00e9dia que tem uma forte influ\u00eancia na perce\u00e7\u00e3o da empresa. Antes de qualquer contacto, os utilizadores da Web formam uma opini\u00e3o com base nestes elementos. <\/p>\n

Um estudo realizado pelo IFOP mostra que as cr\u00edticas em linha se tornaram um crit\u00e9rio central de escolha para os consumidores franceses, em particular para os servi\u00e7os locais. A forma como uma empresa responde \u00e0s cr\u00edticas, tanto positivas como negativas, contribui diretamente para a sua imagem de seriedade e profissionalismo. <\/p>\n

Fonte<\/strong>: IFOP, Os franceses e as opini\u00f5es dos clientes em linha<\/em>, 2022
\nhttps:\/\/www.ifop.com\/publication\/les-francais-et-les-avis-clients-en-ligne\/<\/a><\/p>\n

Como \u00e9 que o Google avalia um perfil do Google My Business<\/h2>\n

A Google explica que a visibilidade de um perfil se baseia em tr\u00eas crit\u00e9rios principais: relev\u00e2ncia, dist\u00e2ncia e conhecimento. O perfil do Google My Business entra diretamente em linha de conta com estes crit\u00e9rios. As categorias escolhidas, a descri\u00e7\u00e3o da empresa e o conte\u00fado publicado refor\u00e7am a relev\u00e2ncia. A morada ou a \u00e1rea de servi\u00e7o fornecem informa\u00e7\u00f5es sobre a dist\u00e2ncia. Os coment\u00e1rios, as actualiza\u00e7\u00f5es regulares e a presen\u00e7a global da empresa contribuem para a notoriedade da marca. <\/p>\n

O Google tamb\u00e9m cruza as informa\u00e7\u00f5es do perfil com as informa\u00e7\u00f5es do s\u00edtio Web e de outras fontes em linha. Quaisquer inconsist\u00eancias podem prejudicar a credibilidade do perfil e, consequentemente, a reputa\u00e7\u00e3o eletr\u00f3nica. <\/p>\n

Fonte<\/strong>: Google Fran\u00e7a, Melhora a tua classifica\u00e7\u00e3o local<\/em>, ajuda oficial
\nhttps:\/\/support.google.com\/business\/answer\/7091?hl=fr<\/a><\/p>\n

A diferen\u00e7a entre um perfil do Google My Business e uma listagem n\u00e3o reclamada<\/h2>\n

Um perfil n\u00e3o reclamado pode existir automaticamente, criado a partir de dados p\u00fablicos. Neste caso, a empresa n\u00e3o tem qualquer controlo sobre as informa\u00e7\u00f5es apresentadas ou sobre a gest\u00e3o dos coment\u00e1rios. A reivindica\u00e7\u00e3o e administra\u00e7\u00e3o do teu perfil permite-te corrigir dados, adicionar fotografias reais, publicar not\u00edcias e responder aos clientes. <\/p>\n

Para a e-reputa\u00e7\u00e3o, este controlo \u00e9 essencial. Uma entrada n\u00e3o gerida deixa a perce\u00e7\u00e3o da empresa exclusivamente aos utilizadores da Internet, sem possibilidade de contextualiza\u00e7\u00e3o ou de resposta. <\/p>\n

Fonte<\/strong>: Service-public.fr, Visibilidade online das empresas locais<\/em>, 2023
\nhttps:\/\/entreprendre.service-public.fr\/vosdroits\/F34998<\/a><\/p>\n

Erros comuns no perfil do Google My Business<\/h2>\n

Alguns erros t\u00eam um efeito duradouro na visibilidade local. Hor\u00e1rios de abertura n\u00e3o actualizados, fotografias obsoletas, falta de resposta a coment\u00e1rios ou a utiliza\u00e7\u00e3o de palavras-chave artificiais no nome do estabelecimento s\u00e3o pr\u00e1ticas penalizadoras. O Google pro\u00edbe explicitamente estas pr\u00e1ticas e pode suspender um perfil se as regras n\u00e3o forem respeitadas. <\/p>\n

A suspens\u00e3o significa que os resultados locais desaparecem quase imediatamente, com um impacto direto na atividade comercial.<\/p>\n

Fonte<\/strong>: Google Fran\u00e7a, Regras relativas aos detalhes do s\u00edtio<\/em>
\nhttps:\/\/support.google.com\/business\/answer\/3038177?hl=fr<\/a><\/p>\n

Perfil Google My Business: um ativo estrat\u00e9gico a longo prazo<\/h2>\n

Com o aumento das pesquisas por telem\u00f3vel, voz e localiza\u00e7\u00e3o, o perfil Google My Business est\u00e1 a tornar-se um ativo estrat\u00e9gico para as empresas locais. J\u00e1 n\u00e3o se trata apenas de estar presente, mas de ser cred\u00edvel, consistente e ativo. <\/p>\n

Para um retalhista ou empres\u00e1rio independente, gerir o teu perfil Google My Business significa gerir diariamente a tua visibilidade local e a tua reputa\u00e7\u00e3o eletr\u00f3nica. \u00c9 uma alavanca para a confian\u00e7a, a diferencia\u00e7\u00e3o e o desempenho comercial, essencial hoje em dia e que se tornar\u00e1 ainda mais importante nos pr\u00f3ximos anos. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"O<\/span><\/div><\/div><\/div>

Pretende otimizar a sua listagem no Google? Queres obter coment\u00e1rios genu\u00ednos e positivos dos clientes?<\/h2>\n

Descobre o m\u00e9todo simples que te vai garantir que ficas sempre em primeiro lugar e \u00e0 frente dos teus concorrentes locais no Google My Business.<\/p>\n<\/div>

Descobre o m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7803","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nPerfil do Google My Business - Business Ereputation<\/title>\n<meta name=\"description\" content=\"GLOSSAIRE : Perfil do Google My Business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/perfil-do-google-my-business\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfil do Google My Business\" \/>\n<meta property=\"og:description\" content=\"GLOSSAIRE : Perfil do Google My Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/perfil-do-google-my-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T14:46:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/perfil-do-google-my-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/perfil-do-google-my-business\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Perfil do Google My Business\",\"datePublished\":\"2022-10-18T13:49:58+00:00\",\"dateModified\":\"2025-12-22T14:46:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/perfil-do-google-my-business\\\/\"},\"wordCount\":1035,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"inLanguage\":\"pt-PT\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/perfil-do-google-my-business\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/perfil-do-google-my-business\\\/\",\"name\":\"Perfil do Google My Business - 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