{"id":7797,"date":"2022-10-18T13:49:14","date_gmt":"2022-10-18T13:49:14","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/google-my-business\/"},"modified":"2025-12-22T14:45:27","modified_gmt":"2025-12-22T14:45:27","slug":"google-my-business","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/google-my-business\/","title":{"rendered":"Google My Business"},"content":{"rendered":"

Google My Business: uma defini\u00e7\u00e3o simples para retalhistas e trabalhadores independentes<\/h2>\n

O Google My Business<\/strong>, agora conhecido como Google Business Profile<\/strong>, \u00e9 um servi\u00e7o gratuito oferecido pela Google<\/strong> que permite \u00e0s empresas gerir a sua presen\u00e7a nos resultados locais e no Google Maps. \u00c9 a listagem de empresas que as pessoas v\u00eaem quando pesquisam o nome de uma empresa ou servi\u00e7o local. <\/p>\n

Para um retalhista ou empres\u00e1rio independente, o Google My Business \u00e9 muitas vezes o primeiro ponto de contacto com um potencial cliente. Mesmo antes de visitarem um Web site, os visitantes consultam o hor\u00e1rio de funcionamento da empresa, as cr\u00edticas, as fotografias, a localiza\u00e7\u00e3o e as respostas. Por conseguinte, esta listagem desempenha um papel central na visibilidade local e na reputa\u00e7\u00e3o eletr\u00f3nica. <\/p>\n

Fonte<\/strong>: Google France, Sobre o perfil da empresa no Google<\/em>
\nhttps:\/\/support.google.com\/business\/answer\/3038177?hl=fr<\/a><\/p>\n

Para que \u00e9 utilizado o Google My Business?<\/h2>\n

O Google My Business permite-te apresentar informa\u00e7\u00f5es pr\u00e1ticas essenciais: nome da empresa, morada, n\u00famero de telefone, hor\u00e1rio de funcionamento, Web site, \u00e1rea de servi\u00e7o e direc\u00e7\u00f5es. Tamb\u00e9m te permite publicar fotografias e not\u00edcias, responder a coment\u00e1rios de clientes e conversar com os visitantes atrav\u00e9s de mensagens. <\/p>\n

Para uma pequena empresa, esta ferramenta cumpre v\u00e1rias fun\u00e7\u00f5es ao mesmo tempo. Melhora a visibilidade nas pesquisas locais. Tranquiliza os potenciais clientes gra\u00e7as ao conte\u00fado vis\u00edvel e \u00e0s cr\u00edticas. Serve tamb\u00e9m como uma vitrine digital m\u00ednima para estruturas que ainda n\u00e3o t\u00eam um site de alto desempenho. <\/p>\n

Segundo a Bpifrance, a listagem no Google \u00e9 uma forma simples e acess\u00edvel de as PME refor\u00e7arem a sua presen\u00e7a digital.
\nFonte<\/strong>: Bpifrance Cr\u00e9ation, Melhorar a visibilidade local na Internet<\/em>, 2023
\nhttps:\/\/bpifrance-creation.fr\/encyclopedie\/communication\/strategies-visibilite\/visibilite-locale-internet<\/a><\/p>\n

Google My Business e e-reputa\u00e7\u00e3o: uma liga\u00e7\u00e3o direta<\/h2>\n

A listagem do Google My Business \u00e9 um dos principais ve\u00edculos para a reputa\u00e7\u00e3o eletr\u00f3nica local. As opini\u00f5es dos clientes s\u00e3o imediatamente vis\u00edveis, juntamente com uma classifica\u00e7\u00e3o m\u00e9dia. Esta classifica\u00e7\u00e3o tem uma forte influ\u00eancia na perce\u00e7\u00e3o da qualidade e na decis\u00e3o de contactar a empresa. <\/p>\n

De acordo com um estudo do IFOP, a maioria dos consumidores franceses consulta as opini\u00f5es online antes de escolher um profissional local. Uma m\u00e1 classifica\u00e7\u00e3o ou cr\u00edticas n\u00e3o tratadas podem ser suficientes para dissuadir um cliente, mesmo que a empresa seja competente. <\/p>\n

Gerir as respostas \u00e0s cr\u00edticas \u00e9 uma parte integrante da imagem da marca. Responder de forma profissional mostra que a empresa est\u00e1 empenhada, \u00e9 transparente e centrada no cliente. <\/p>\n

Fonte<\/strong>: IFOP, Os franceses e as opini\u00f5es em linha<\/em>, 2022
\nhttps:\/\/www.ifop.com\/publication\/les-francais-et-les-avis-en-ligne\/<\/a><\/p>\n

Como \u00e9 que a Google utiliza as informa\u00e7\u00f5es do ficheiro de estabelecimento<\/h2>\n

A Google cruza as informa\u00e7\u00f5es do Google My Business com as do s\u00edtio Web e de outras plataformas. Verifica se o nome, a morada e o n\u00famero de telefone s\u00e3o consistentes. Qualquer inconsist\u00eancia pode afetar a credibilidade da listagem e a sua apresenta\u00e7\u00e3o nos resultados locais. <\/p>\n

O Google explica que a visibilidade local se baseia na relev\u00e2ncia, na dist\u00e2ncia e na reputa\u00e7\u00e3o. A descri\u00e7\u00e3o do s\u00edtio contribui diretamente para estes tr\u00eas crit\u00e9rios. Uma listagem completa melhora a relev\u00e2ncia. A localiza\u00e7\u00e3o fornece informa\u00e7\u00f5es sobre a dist\u00e2ncia. Os coment\u00e1rios e a atividade aumentam a notoriedade. <\/p>\n

Fonte<\/strong>: Google Fran\u00e7a, Melhora a tua classifica\u00e7\u00e3o local<\/em>, ajuda oficial
\nhttps:\/\/support.google.com\/business\/answer\/7091?hl=fr<\/a><\/p>\n

A diferen\u00e7a entre o Google My Business e um s\u00edtio Web<\/h2>\n

O Google My Business n\u00e3o substitui um Web site. \u00c9 a sua extens\u00e3o local. A listagem permite-te atrair rapidamente um p\u00fablico m\u00f3vel. O s\u00edtio Web, por outro lado, fornece uma explica\u00e7\u00e3o detalhada da oferta da empresa, dos pre\u00e7os, das garantias e dos valores. <\/p>\n

No entanto, para muitas empresas locais, a listagem do Google gera mais contactos diretos do que o pr\u00f3prio s\u00edtio. As chamadas, os pedidos de direc\u00e7\u00f5es e as visitas f\u00edsicas s\u00e3o frequentemente efectuados atrav\u00e9s do Google Maps e dos resultados locais. <\/p>\n

Fonte<\/strong>: France Num, S\u00ea vis\u00edvel localmente gra\u00e7as ao Google<\/em>, 2023
\nhttps:\/\/www.francenum.gouv.fr\/guides-et-conseils\/developpement-commercial\/site-web\/etre-visible-localement-grace-google<\/a><\/p>\n

Erros comuns que afectam a tua listagem no Google My Business<\/h2>\n

Certas pr\u00e1ticas prejudicam a visibilidade e a reputa\u00e7\u00e3o eletr\u00f3nica. Informa\u00e7\u00f5es n\u00e3o actualizadas, hor\u00e1rios de abertura incorrectos, fotografias gen\u00e9ricas, aus\u00eancia de resposta a cr\u00edticas ou tentativas de acrescentar palavras-chave artificiais ao nome do estabelecimento s\u00e3o erros comuns. <\/p>\n

O Google pro\u00edbe explicitamente a manipula\u00e7\u00e3o de avalia\u00e7\u00f5es e pr\u00e1ticas enganosas. Este tipo de comportamento pode levar \u00e0 suspens\u00e3o da listagem, com perda imediata de visibilidade local. <\/p>\n

Fonte<\/strong>: Google Fran\u00e7a, Regras relativas aos detalhes do s\u00edtio<\/em>
\nhttps:\/\/support.google.com\/business\/answer\/3038177?hl=fr<\/a><\/p>\n

Google My Business: uma ferramenta estrat\u00e9gica para o futuro<\/h2>\n

Com a difus\u00e3o das pesquisas por telem\u00f3vel, voz e localiza\u00e7\u00e3o, o Google My Business est\u00e1 a tornar-se uma base estrat\u00e9gica para as empresas locais. Os motores de busca privilegiam os estabelecimentos claramente identificados, activos e bem classificados. <\/p>\n

Para um retalhista ou empres\u00e1rio independente, dominar o Google My Business significa gerir a sua visibilidade local e reputa\u00e7\u00e3o eletr\u00f3nica. N\u00e3o se trata apenas de uma ferramenta t\u00e9cnica. \u00c9 uma alavanca para a confian\u00e7a, a credibilidade e o crescimento sustent\u00e1vel, agora e nos pr\u00f3ximos anos. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"O<\/span><\/div><\/div><\/div>

Pretende otimizar a sua listagem no Google? Queres obter coment\u00e1rios genu\u00ednos e positivos dos clientes?<\/h2>\n

Descobre o m\u00e9todo simples que te vai garantir que ficas sempre em primeiro lugar e \u00e0 frente dos teus concorrentes locais no Google My Business.<\/p>\n<\/div>

Descobre o m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7797","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nGoogle My Business - Business Ereputation<\/title>\n<meta name=\"description\" content=\"GLOSSAIRE : Google My Business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/google-my-business\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google My Business\" \/>\n<meta property=\"og:description\" content=\"GLOSSAIRE : Google My Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/google-my-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T14:45:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/google-my-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/google-my-business\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Google My Business\",\"datePublished\":\"2022-10-18T13:49:14+00:00\",\"dateModified\":\"2025-12-22T14:45:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/google-my-business\\\/\"},\"wordCount\":1083,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"inLanguage\":\"pt-PT\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/google-my-business\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/google-my-business\\\/\",\"name\":\"Google My Business - 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